Viber Ads, Cookies & Tracking Technologies Policy
The only change in this update is a filename update to the linked list of Viber's advertising partners and service providers, from a 'July 2026' version to an 'October 2026' version. The underlying text describing data collection, use, and sharing practices is unchanged.
Cosmetic change: formatting, typos, or contact details.
| 66 | 66 | ###### **Advertising and Marketing Policy** |
| 67 | 67 | |
| 68 | 68 | As part of our Services, we display ads and offers. The purpose of this policy is to provide transparency about how we collect, use and share your data with respect to ads. You can find more information about our privacy practices in our **[Privacy Policy](https://www.viber.com/en/terms/viber-privacy-policy/)**. |
| 69 | 69 | |
| 70 | 70 | - **Offers and** **Advertisement** **on Viber****:** |
| 71 | 71 | |
| 72 | To make our ads relevant, we use information we learn about you and that our advertisers and partners (listed [**HERE**](https://www.viber.com/app/uploads/Viber-Advertising-Partners-and-Service-Providers-July-2026.pdf)) provide us with. That information includes information received directly from you, or information we collect or indirectly infer about you or about your use of the Service, as detailed below: | |
| 72 | To make our ads relevant, we use information we learn about you and that our advertisers and partners (listed [**HERE**](https://www.viber.com/app/uploads/Viber-Advertising-Partners-and-Service-Providers-October-2026.pdf)) provide us with. That information includes information received directly from you, or information we collect or indirectly infer about you or about your use of the Service, as detailed below: | |
± CHANGEDUpdated partner list link filename The link to the list of Viber's advertising partners and service providers was updated to point to a newer file (dated October 2026 instead of July 2026). This just reflects a routine refresh of the partner list, not a change in the policy's rules. | ||
| 73 | 73 | |
| 74 | 74 | Information that is **provided by you:** includes your identifiers such as your mobile phone number country code (from where we are able to know your country level location), personal details provided at registration for Viber (e.g. name, age or age range), and specific Viber services (e.g. business accounts or dating profile excluding any sensitive or special categories of personal data), interests you choose to provide voluntarily, and, with your permission, GPS location data (which you can withdraw at any time in your device settings, or, if you are a user in the EEA or UK, via controlling your manage ad preferences under Viber personal data settings). |
| 75 | 75 | |
| 76 | 76 | Information we **automatically collect** from you: including through Cookies and tracking technologies, includes location (city or country level extracted from the IP address), Unique Identifiers, your activity data within the App and Service based on your engagement with communities, channels, bots, dating services, businesses and links you interact with inside Viber (e.g. data about the communities, business accounts, dating profiles and channels you visit, follow or manage, messages you like, messages you send, the content you post or view, links you click on), and contextual information based on device information, such as your OS, language selection, etc. |
| 77 | 77 | |
| 78 | 78 | We participate in Unified ID 2.0 ("UID2"), an advertising framework operated by The Trade Desk. As part of this framework, we may convert your phone number into a hashed and encrypted identifier (a "UID2 Token") that is used by us and our advertising partners to deliver more relevant advertisements. This hashed identifier is designed to enable targeted advertising without directly sharing your phone number with advertisers. You can opt out of UID2-based advertising at any time by visiting https://www.transparentadvertising.com/ and entering your phone number or email address. If you opt out, your identifier will no longer be used for UID2-based targeted advertising. |
| 84 | 84 | Information we **receive**: We may receive data associated with your Unique Identifier from trusted third parties, which is used to show you more relevant ads and content on our Services or for better advertising analytics, based on information and your activity collected by such third parties on other websites and services outside Viber. This means that the Unique Identifier associated with your device could be linked to certain characteristics and interests as part of our aggregated segmentation groups for advertising purposes. |
| 85 | 85 | |
| 86 | 86 | We also use Unique Identifiers for our own marketing and advertising campaigns, to make them more relevant and meaningful to you, and to track the efficiency and analyze these campaigns, both on our Services and on other websites or mobile apps. |
| 87 | 87 | |
| 88 | 88 | - **Third Party Advertisement:** |
| 89 | 89 | |
| 90 | We may generate and share Unique Identifiers, through our use of Cookies and tracking technologies, with our third-party advertising partners and advertising service providers (listed [**HERE**](https://www.viber.com/app/uploads/Viber-Advertising-Partners-and-Service-Providers-July-2026.pdf)), along with certain data collected from you as detailed above. This includes partners managing our advertising placements, as well as partners and service providers supporting targeting, measurements, and optimizations for us including for Viber's own marketing campaigns, and also advertisers themselves and their agencies or third parties managing their advertising demands. The advertising networks that deliver ads on our Services use cookies, pixels or other tracking technology. Some of these third parties may combine information they collect from our Services with other information they have independently collected relating to your web browser's activities across their network of websites. These third parties collect and use this information under their own privacy policies, and are responsible for their practices concerning personal data. You can directly exercise your rights with them. | |
| 90 | We may generate and share Unique Identifiers, through our use of Cookies and tracking technologies, with our third-party advertising partners and advertising service providers (listed [**HERE**](https://www.viber.com/app/uploads/Viber-Advertising-Partners-and-Service-Providers-October-2026.pdf)), along with certain data collected from you as detailed above. This includes partners managing our advertising placements, as well as partners and service providers supporting targeting, measurements, and optimizations for us including for Viber's own marketing campaigns, and also advertisers themselves and their agencies or third parties managing their advertising demands. The advertising networks that deliver ads on our Services use cookies, pixels or other tracking technology. Some of these third parties may combine information they collect from our Services with other information they have independently collected relating to your web browser's activities across their network of websites. These third parties collect and use this information under their own privacy policies, and are responsible for their practices concerning personal data. You can directly exercise your rights with them. | |
| 91 | 91 | |
| 92 | 92 | - **Viber Marketing and Ads of Viber Services:** |
| 93 | 93 | |
| 94 | 94 | When we market the Viber App and Services outside of Viber, we might share your email address or unique identifiers with our trusted third party marketing vendors. These vendors might also place Cookies to receive such data as: clicks on our own ads (and the subsequent installs of our app) delivered on third party services, ad measurements, etc. This information helps us learn more about the subsequent user activity and preferences on our Services, find similar users, optimize our campaigns and marketing efforts, grow our user-base, and measure and assess the performance of our content. The advertising networks or content providers that deliver our ads on third party sites may use cookies, pixels or other tracking technology to uniquely distinguish your web browser or device and keep track of information relating to serving ads on your web browser, or mobile app such as the type of ads shown and the pages on which the ads appear and also certain activities performed by you after clicking on the ads. |
| 95 | 95 | |
| 96 | 96 | For users in the EEA, the UK and Switzerland, we attest to industry standard related to the use of Cookies for advertising purposes. We have implemented a consent mechanism in order to obtain your consent for the use of Cookies, where required under applicable law, and we follow the applicable frameworks and procedures to ensure that other third parties in the digital advertising chain will respect your preferences. You can access and manage these consents at any time through the Viber personal information settings, under manage ad preferences and these changes will apply going forward. Users from California may also limit the use of GPS information, and for US states residents, as detailed in our [**United States Regional Privacy Notice** **("US Notice")**](https://www.viber.com/en/terms/viber-united-states-regional-privacy-notice/), you may opt-out from cross-behavior advertisement or targeted advertisement as further detailed herein below or under the US Notice. |