Viber Ads, Cookies & Tracking Technologies Policy

MATERIAL

DATED 2026-09-16 · VERSION 20260917_rev01 · FIRST CAPTURED VERSION

What changed, in plain language

Viber's cookie policy update mainly adds one new advertising vendor, Liftoff (Monetize/Vungle), to the list of third parties that receive data from Viber's mobile apps for ad targeting and attribution. The rest of the changes are date updates and links to the new PDF versions, which are purely administrative.

Changes that may affect you

New ad company gets access to your app dataMATERIAL

DATA SHARING

Viber added Liftoff (Monetize/Vungle) as a new outside advertising partner for its mobile apps. This company can now collect and use data about you to target ads, measure their performance, and detect fraud. Viber does provide a link to Liftoff's privacy policy and an opt-out page, so you do have a way to limit this.

“Liftoff (Monetize/ Vungle) | Advertising delivery, targeting, measurement, attribution, optimization, and fraud prevention”

What you can do — Opt out of Liftoff's ad tracking at https://liftoff.ai/opt-out/

Changelog

± CHANGEDPolicy date updated
The 'Last Updated' date changed from March 23, 2026 to September 16, 2026.
_Last Updated: March 23, 2026_
_Last Updated: September 16, 2026_
+ ADDEDNew advertising partner added: Liftoff (Monetize/Vungle)
Viber added a new third-party company, Liftoff (also known as Monetize/Vungle), to the list of outside companies that help deliver and measure ads inside the Viber mobile app. This company can now receive data about you for ad targeting, measuring how well ads perform, and detecting fraud.
Liftoff (Monetize/ Vungle) | Advertising delivery, targeting, measurement, attribution, optimization, and fraud prevention
± CHANGEDArchived policy links updated
The links to the downloadable PDF copies of the current and previous policy versions were updated to point to the new September 2026 and March 2026 documents.
Current Cookies policy March 2026 [**Viber Cookies Policy March 2026**](https://www.viber.com/app/uploads/Viber-Ads-Cookies-Tracking-Technologies-Policy-EN-March-2026.pdf)
Current **[Viber Cookies Policy September 2026](https://www.viber.com/app/uploads/Eng-Ads-Cookies-Policy-September-2026.docx.pdf)**

Full text changes

COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

+_Last Updated: March 23, 2026_
+_Last Updated: September 16, 2026_
 Viber Media S.à r.l., its subsidiaries and affiliated companies (collectively, "**Viber**", "**we**", "**our**", or "**us**") maintain our websites available at: [**www.viber.com**](http://www.viber.com/) and [**www.forbusiness.viber.com**](http://www.forbusiness.viber.com/), and our mobile applications, services and tools (collectively, the "**Services**", and as further detailed under **[Viber's Terms of Service](https://www.viber.com/en/terms/viber-terms-use/)**).
 We, along with our advertising partners and vendors, use a variety of tracking technologies, including cookies, for various purposes, including to learn more about how people use the Services (e.g., through internal statistics) in order to enhance and improve our Services, provide our users with personalized content including ads, for security purposes, etc.
 This Ads, Cookies & Tracking Technologies Policy ("**Ads & Cookies Policy**") forms an integral part of **[Viber's Privacy Policy](https://www.viber.com/en/terms/viber-privacy-policy/)** and further details the data we collect for advertising, directly from you or by using cookies, pixel, SDK and tracking technologies, how we use this data, and your opt-out rights and options.
 ###### **Cookies & Tracking Technologies Used on Viber's Services**
 The following tables set out details of the third-party Cookies we use as part of our Services and the purposes for which we use them, as well as links to such third-parties' notices and policies, related to their data collection and privacy practices, and in some instances opt-out of certain of their activities.
 **Cookies we use on** **Viber applications****:**
+<table><tbody><tr><td><strong><span>Third Party&nbsp;</span></strong></td><td><strong><span>Service&nbsp;</span></strong></td><td><strong><span>Privacy Information and Choices&nbsp;</span></strong></td></tr><tr><td>Google Ad Manager (mobile) and Google Tag (desktop)</td><td>Advertising</td><td>For privacy information, go to:<p><a href="https://policies.google.com/privacy">https://policies.google.com/privacy</a></p><p>To opt-out, visit:<br><a href="https://myaccount.google.com/data-and-personalization">https://myaccount.google.com/data-and-personalization</a></p><p>For additional information regarding our use of Google products, visit:</p><p><a href="https://policies.google.com/technologies/partner-sites">https://policies.google.com/technologies/partner-sites</a></p></td></tr><tr><td>Google Analytics</td><td>Google Analytics for Display Advertisers,&nbsp;and Ads Preferences Manager</td><td>For privacy information, go to:<p><a href="http://www.google.com/intl/en/policies/privacy/" target="_blank" rel="noopener">http://www.google.com/intl/en/policies/privacy/</a></p><p>To opt-out install the plug-in:</p><p><a href="https://tools.google.com/dlpage/gaoptout">https://tools.google.com/dlpage/gaoptout</a></p><p>For additional information regarding our use of Google products, visit:</p><p><a href="https://policies.google.com/technologies/partner-sites">https://policies.google.com/technologies/partner-sites</a></p></td></tr><tr><td>Google Tag Manager</td><td>Widgets, Tag Manager</td><td>For privacy information, go to:<p><a href="http://www.google.com/policies/privacy/">http://www.google.com/policies/privacy/</a></p><p>To opt-out, visit:</p><p><a href="https://myaccount.google.com/data-and-personalization">https://myaccount.google.com/data-and-personalization</a></p><p>For additional information regarding our use of Google products, visit:</p><p><a href="https://policies.google.com/technologies/partner-sites">https://policies.google.com/technologies/partner-sites</a></p></td></tr><tr><td>Adjust</td><td>Installs of applications, in app usage, conversion tracking, fraud prevention</td><td>For privacy information, go to:<p><a href="https://www.adjust.com/terms/privacy-policy/">https://www.adjust.com/terms/privacy-policy/</a></p><p>To opt-out, visit:</p><p><a href="https://www.adjust.com/opt-out/">https://www.adjust.com/opt-out/</a></p></td></tr><tr><td>Firebase Analytics</td><td>App performance tracker, installs of applications, in app usage, conversion tracking</td><td>For privacy information, go to:<p><a href="https://policies.google.com/privacy?hl=en-US">https://policies.google.com/privacy?hl=en-US</a></p><p>For additional information regarding our use of Google products, visit:</p><p><a href="https://policies.google.com/technologies/partner-sites">https://policies.google.com/technologies/partner-sites</a></p><p>You can opt out from the sharing of your Unique Identifiers and associated events, via your device settings or by switching the Analytics toggle off in our App settings.</p></td></tr><tr><td>Crashlytics</td><td>App performance tracker</td><td>For privacy information, go to:<p><a href="https://policies.google.com/privacy">https://policies.google.com/privacy</a></p></td></tr><tr><td>Sentry</td><td>App performance tracker</td><td>For privacy information and to opt-out, go to:<p><a href="https://sentry.io/privacy/">https://sentry.io/privacy/</a></p></td></tr><tr><td>Mixpanel</td><td>In-app analytics</td><td>For privacy information, go to:<p><a href="https://mixpanel.com/privacy/">https://mixpanel.com/privacy/</a></p><p>To opt-out, visit:</p><p><a href="https://mixpanel.com/optout">https://mixpanel.com/optout</a></p></td></tr><tr><td>Instapage</td><td>Landing pages tracking</td><td>For privacy information, go to:<p><a href="https://help.instapage.com/hc/en-us/articles/4406003865111-Instapage-essential-cookies">https://help.instapage.com/hc/en-us/articles/4406003865111-Instapage-essential-cookies</a></p><p>To opt-out, go to:</p><p><a href="https://help.instapage.com/hc/en-us/articles/360012794231-Cookie-opt-out-notification">https://help.instapage.com/hc/en-us/articles/360012794231-Cookie-opt-out-notification</a></p></td></tr><tr><td>Braze</td><td>In app usage, conversion tracking</td><td>For privacy information and to opt-out, go to:<p><a href="https://www.braze.com/preferences/#cookie-consent-tool">https://www.braze.com/preferences/#cookie-consent-tool</a></p></td></tr><tr><td>Google Ads</td><td>User acquisition, conversion</td><td>For privacy information, go to:<p><a href="https://policies.google.com/privacy?hl=en-US#infochoices">https://policies.google.com/privacy?hl=en-US#infochoices</a></p><p>To opt out, visit:</p><p><a href="https://policies.google.com/technologies/ads?hl=%20en-US">https://policies.google.com/technologies/ads?hl= en-US</a></p><p>For additional information regarding our use of Google products, visit:</p><p><a href="https://policies.google.com/technologies/partner-sites">https://policies.google.com/technologies/partner-sites</a></p></td></tr><tr><td>Criteo</td><td>User acquisition, conversion, advertising</td><td>For privacy information, go to:<p><a href="https://www.criteo.com/privacy">https://www.criteo.com/privacy</a></p><p>To opt out, visit:</p><p><a href="https://www.criteo.com/privacy/disable-criteo-services-on-internet-browsers">https://www.criteo.com/privacy/disable-criteo-services-on-internet-browsers</a></p><p>For additional information, visit:</p><p><a href="https://www.criteo.com/privacy/disable-criteo-services-on-mobile-applications/">https://www.criteo.com/privacy/disable-criteo-services-on-mobile-applications</a></p></td></tr><tr><td>Huawei Mobile Services Core (HMS Core)</td><td>Supporting Huawei Mobile services (e.g. Supporting push messages and location sharing)</td><td>For Privacy Information, go to:<p><a href="https://consumer.huawei.com/sa-en/privacy/privacy-policy/">https://consumer.huawei.com/sa-en/privacy/privacy-policy/</a></p><p>For additional information, go to:</p><p><a href="https://consumer.huawei.com/ie/support/content/en-gb15841692/#:~:text=If%20you%20are%20not%20aquianted,Core%20to%20its%20factory%20version">https://consumer.huawei.com/ie/support/content/en-gb15841692/#:~:text=If%20you%20are%20not%20aquianted,Core%20to%20its%20factory%20version</a></p></td></tr><tr><td>Meta Audience Network</td><td>Advertising</td><td>For Privacy Information, go to:<p><a href="https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&amp;entry=0">https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&amp;entry=0</a></p><p>For additional information, go to:</p><p><a href="https://accountscenter.facebook.com/ad_preferences/ad_settings/">https://accountscenter.facebook.com/ad_preferences/ad_settings/</a></p></td></tr><tr><td>Amazon Publisher Services (Amazon Apstag - desktop)</td><td>Advertising</td><td>For Privacy Information, go to:<p><a href="https://aps.amazon.com/aps/privacy-policy/">https://aps.amazon.com/aps/privacy-policy/</a></p><p>For additional information, go to:</p><p><a href="https://www.amazon.com/adprefs">https://www.amazon.com/adprefs</a></p></td></tr><tr><td>Snap Inc.</td><td>Viber Lenses feature</td><td>Viber Lenses are an augmented reality tool powered by Snap technology.<p>For Privacy Information, go to:</p><p><a href="https://values.snap.com/privacy/privacy-policy?lang=en-US">https://values.snap.com/privacy/privacy-policy?lang=en-US</a></p></td></tr><tr><td>The Trade Desk</td><td>Advertising</td><td>For privacy information, go to: <a href="https://www.thetradedesk.com/us/privacy">https://www.thetradedesk.com/us/privacy</a><p>To opt-out of UID2, visit: <a href="https://www.transparentadvertising.com/">https://www.transparentadvertising.com/</a></p></td></tr></tbody></table>
+<table><tbody><tr><td><strong><span>Third Party&nbsp;</span></strong></td><td><strong><span>Service&nbsp;</span></strong></td><td><strong><span>Privacy Information and Choices&nbsp;</span></strong></td></tr><tr><td>Google Ad Manager (mobile) and Google Tag (desktop)</td><td>Advertising</td><td>For privacy information, go to:<p><a href="https://policies.google.com/privacy">https://policies.google.com/privacy</a></p><p>To opt-out, visit:<br><a href="https://myaccount.google.com/data-and-personalization">https://myaccount.google.com/data-and-personalization</a></p><p>For additional information regarding our use of Google products, visit:</p><p><a href="https://policies.google.com/technologies/partner-sites">https://policies.google.com/technologies/partner-sites</a></p></td></tr><tr><td>Google Analytics</td><td>Google Analytics for Display Advertisers,&nbsp;and Ads Preferences Manager</td><td>For privacy information, go to:<p><a href="http://www.google.com/intl/en/policies/privacy/" target="_blank" rel="noopener">http://www.google.com/intl/en/policies/privacy/</a></p><p>To opt-out install the plug-in:</p><p><a href="https://tools.google.com/dlpage/gaoptout">https://tools.google.com/dlpage/gaoptout</a></p><p>For additional information regarding our use of Google products, visit:</p><p><a href="https://policies.google.com/technologies/partner-sites">https://policies.google.com/technologies/partner-sites</a></p></td></tr><tr><td>Google Tag Manager</td><td>Widgets, Tag Manager</td><td>For privacy information, go to:<p><a href="http://www.google.com/policies/privacy/">http://www.google.com/policies/privacy/</a></p><p>To opt-out, visit:</p><p><a href="https://myaccount.google.com/data-and-personalization">https://myaccount.google.com/data-and-personalization</a></p><p>For additional information regarding our use of Google products, visit:</p><p><a href="https://policies.google.com/technologies/partner-sites">https://policies.google.com/technologies/partner-sites</a></p></td></tr><tr><td>Adjust</td><td>Installs of applications, in app usage, conversion tracking, fraud prevention</td><td>For privacy information, go to:<p><a href="https://www.adjust.com/terms/privacy-policy/">https://www.adjust.com/terms/privacy-policy/</a></p><p>To opt-out, visit:</p><p><a href="https://www.adjust.com/opt-out/">https://www.adjust.com/opt-out/</a></p></td></tr><tr><td>Firebase Analytics</td><td>App performance tracker, installs of applications, in app usage, conversion tracking</td><td>For privacy information, go to:<p><a href="https://policies.google.com/privacy?hl=en-US">https://policies.google.com/privacy?hl=en-US</a></p><p>For additional information regarding our use of Google products, visit:</p><p><a href="https://policies.google.com/technologies/partner-sites">https://policies.google.com/technologies/partner-sites</a></p><p>You can opt out from the sharing of your Unique Identifiers and associated events, via your device settings or by switching the Analytics toggle off in our App settings.</p></td></tr><tr><td>Crashlytics</td><td>App performance tracker</td><td>For privacy information, go to:<p><a href="https://policies.google.com/privacy">https://policies.google.com/privacy</a></p></td></tr><tr><td>Sentry</td><td>App performance tracker</td><td>For privacy information and to opt-out, go to:<p><a href="https://sentry.io/privacy/">https://sentry.io/privacy/</a></p></td></tr><tr><td>Mixpanel</td><td>In-app analytics</td><td>For privacy information, go to:<p><a href="https://mixpanel.com/privacy/">https://mixpanel.com/privacy/</a></p><p>To opt-out, visit:</p><p><a href="https://mixpanel.com/optout">https://mixpanel.com/optout</a></p></td></tr><tr><td>Instapage</td><td>Landing pages tracking</td><td>For privacy information, go to:<p><a href="https://help.instapage.com/hc/en-us/articles/4406003865111-Instapage-essential-cookies">https://help.instapage.com/hc/en-us/articles/4406003865111-Instapage-essential-cookies</a></p><p>To opt-out, go to:</p><p><a href="https://help.instapage.com/hc/en-us/articles/360012794231-Cookie-opt-out-notification">https://help.instapage.com/hc/en-us/articles/360012794231-Cookie-opt-out-notification</a></p></td></tr><tr><td>Braze</td><td>In app usage, conversion tracking</td><td>For privacy information and to opt-out, go to:<p><a href="https://www.braze.com/preferences/#cookie-consent-tool">https://www.braze.com/preferences/#cookie-consent-tool</a></p></td></tr><tr><td>Google Ads</td><td>User acquisition, conversion</td><td>For privacy information, go to:<p><a href="https://policies.google.com/privacy?hl=en-US#infochoices">https://policies.google.com/privacy?hl=en-US#infochoices</a></p><p>To opt out, visit:</p><p><a href="https://policies.google.com/technologies/ads?hl=%20en-US">https://policies.google.com/technologies/ads?hl= en-US</a></p><p>For additional information regarding our use of Google products, visit:</p><p><a href="https://policies.google.com/technologies/partner-sites">https://policies.google.com/technologies/partner-sites</a></p></td></tr><tr><td>Criteo</td><td>User acquisition, conversion, advertising</td><td>For privacy information, go to:<p><a href="https://www.criteo.com/privacy">https://www.criteo.com/privacy</a></p><p>To opt out, visit:</p><p><a href="https://www.criteo.com/privacy/disable-criteo-services-on-internet-browsers">https://www.criteo.com/privacy/disable-criteo-services-on-internet-browsers</a></p><p>For additional information, visit:</p><p><a href="https://www.criteo.com/privacy/disable-criteo-services-on-mobile-applications/">https://www.criteo.com/privacy/disable-criteo-services-on-mobile-applications</a></p></td></tr><tr><td>Huawei Mobile Services Core (HMS Core)</td><td>Supporting Huawei Mobile services (e.g. Supporting push messages and location sharing)</td><td>For Privacy Information, go to:<p><a href="https://consumer.huawei.com/sa-en/privacy/privacy-policy/">https://consumer.huawei.com/sa-en/privacy/privacy-policy/</a></p><p>For additional information, go to:</p><p><a href="https://consumer.huawei.com/ie/support/content/en-gb15841692/#:~:text=If%20you%20are%20not%20aquianted,Core%20to%20its%20factory%20version">https://consumer.huawei.com/ie/support/content/en-gb15841692/#:~:text=If%20you%20are%20not%20aquianted,Core%20to%20its%20factory%20version</a></p></td></tr><tr><td>Meta Audience Network</td><td>Advertising</td><td>For Privacy Information, go to:<p><a href="https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&amp;entry=0">https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&amp;entry=0</a></p><p>For additional information, go to:</p><p><a href="https://accountscenter.facebook.com/ad_preferences/ad_settings/">https://accountscenter.facebook.com/ad_preferences/ad_settings/</a></p></td></tr><tr><td>Amazon Publisher Services (Amazon Apstag - desktop)</td><td>Advertising</td><td>For Privacy Information, go to:<p><a href="https://aps.amazon.com/aps/privacy-policy/">https://aps.amazon.com/aps/privacy-policy/</a></p><p>For additional information, go to:</p><p><a href="https://www.amazon.com/adprefs">https://www.amazon.com/adprefs</a></p></td></tr><tr><td>Snap Inc.</td><td>Viber Lenses feature</td><td>Viber Lenses are an augmented reality tool powered by Snap technology.<p>For Privacy Information, go to:</p><p><a href="https://values.snap.com/privacy/privacy-policy?lang=en-US">https://values.snap.com/privacy/privacy-policy?lang=en-US</a></p></td></tr><tr><td>The Trade Desk</td><td>Advertising</td><td>For privacy information, go to: <a href="https://www.thetradedesk.com/us/privacy">https://www.thetradedesk.com/us/privacy</a><p>To opt-out of UID2, visit: <a href="https://www.transparentadvertising.com/">https://www.transparentadvertising.com/</a></p></td></tr><tr><td>Liftoff (Monetize/ Vungle)</td><td>Advertising delivery, targeting, measurement, attribution, optimization, and fraud prevention</td><td>For privacy information, go to:<br><a href="https://liftoff.ai/privacy-policy/">https://liftoff.ai/privacy-policy/&nbsp;</a><br>To opt out, visit:<br><a href="https://liftoff.ai/opt-out/">https://liftoff.ai/opt-out/</a></td></tr></tbody></table>
 **Cookies we use on our main website (**[**www.viber.com**](http://www.viber.com/)**):**
 <table><tbody><tr><td><strong><span>Type of cookie&nbsp;&nbsp;</span></strong></td><td><strong><span>Name of cookie&nbsp;&nbsp;</span></strong></td><td><strong><span>Source&nbsp;&nbsp;</span></strong></td><td><strong><span>First&nbsp;</span></strong><strong><span>Party/<br>Third Party&nbsp;</span></strong></td><td><strong><span>Lifespan&nbsp;&nbsp;</span></strong></td></tr><tr><td>Strictly&nbsp;necessary cookie</td><td>OptanonAlertBoxClosed</td><td>OneTrust</td><td>First Party</td><td>A year</td></tr><tr><td>Strictly&nbsp;necessary cookie</td><td>OptanonConsent</td><td>OneTrust</td><td>First Party</td><td>A Year</td></tr><tr><td>Strictly&nbsp;necessary cookie</td><td>RT</td><td>Akamai</td><td>First Party</td><td>7 days</td></tr><tr><td>Strictly necessary cookie</td><td>referrer04_0 02</td><td>Viber.com</td><td>First Party</td><td>A month</td></tr><tr><td>Strictly&nbsp;necessary cookie</td><td>nlbi_XXXXXXX</td><td>comeet.co</td><td>Third Party</td><td>Session</td></tr><tr><td>Strictly&nbsp;necessary cookie</td><td>referrer04_0 02</td><td>www.comeet.co</td><td>Third Party</td><td>30 days</td></tr><tr><td>Strictly&nbsp;necessary cookie</td><td>visid_incap_XXXXXX</td><td>comeet.co</td><td>Third Party</td><td>1 year</td></tr><tr><td>Strictly&nbsp;necessary cookie</td><td>incap_ses_*</td><td>comeet.co</td><td>Third Party</td><td>Session</td></tr><tr><td>Strictly&nbsp;necessary cookie</td><td>sysid</td><td>&nbsp;www.viber.com</td><td>First Party</td><td>Session</td></tr><tr><td>Performance and Analytics Cookie</td><td>_gid</td><td>Viber.com</td><td>First Party</td><td>A day</td></tr><tr><td>Performance and Analytics Cookie</td><td>_gat_UA-</td><td>viber.com</td><td>First Party</td><td>a few seconds</td></tr><tr><td>Performance and Analytics Cookie</td><td>_ga</td><td>viber.com</td><td>First Party</td><td>400 days</td></tr><tr><td>Performance and Analytics Cookie</td><td>_gid</td><td>comeet.co</td><td>Third Party</td><td>A day</td></tr><tr><td>Performance and Analytics Cookie</td><td>mp_<wbr>a9b47cf8f1246dc2742ec37dd46c94<wbr>09_mixpanel</td><td>Mixpanel</td><td>Third Party</td><td>1 year</td></tr><tr><td>Functional cookie</td><td>pll_language</td><td>www.viber.com</td><td>First Party</td><td>1 year</td></tr><tr><td>Targeting cookie</td><td>YSC</td><td>youtube.com</td><td>Third Party</td><td>Session</td></tr><tr><td>Targeting cookie</td><td>VISITOR_INF O1_LIVE</td><td>youtube.com</td><td>Third Party</td><td>6 months</td></tr><tr><td>Targeting cookie</td><td>VISITOR_PRIVACY_METADATA</td><td>youtube.com</td><td>Third Party</td><td>6 months</td></tr><tr><td>Targeting cookie</td><td>IDE</td><td>youtube.com</td><td>Third Party</td><td>400 days</td></tr><tr><td>Targeting cookie</td><td>test_cookie</td><td>doubleclick.net</td><td>Third Party</td><td>15 minutes</td></tr></tbody></table>
 **Cookies we use on our B2B website (**[**www.forbusiness.viber.com**](http://www.forbusiness.viber.com/)**):**
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+Current Cookies policy March 2026 [**Viber Cookies Policy March 2026**](https://www.viber.com/app/uploads/Viber-Ads-Cookies-Tracking-Technologies-Policy-EN-March-2026.pdf)
+Current **[Viber Cookies Policy September 2026](https://www.viber.com/app/uploads/Eng-Ads-Cookies-Policy-September-2026.docx.pdf)**
+Previous Cookies policy February 2026 [**Viber Cookies Policy February 2026**](https://www.viber.com/app/uploads/Viber-Ads-Cookies-Tracking-Technologies-Policy-EN-February-2026.pdf)
+Previous **[Viber Cookies Policy March 2026](https://www.viber.com/app/uploads/Viber-Ads-Cookies-Tracking-Technologies-Policy-EN-March-2026.pdf)**