ShareThis Privacy Notice

ShareThis added a large new section disclosing its use of AI, machine learning, and large language models to analyze browsing/content data, build audience segments, and generate insights that can be shared with advertisers and publishers. It also expanded the list of U.S. states covered by its privacy-rights disclosures (adding Florida and Maryland) and renumbered sections to fit the new content. No pricing, arbitration, licensing, or termination terms changed.

Your browsing data is now explicitly used to train and run AI/ML modelsShareThis disclosed that it feeds your browser, device, cookie IDs, the webpages you…

ShareThis disclosed that it feeds your browser, device, cookie IDs, the webpages you visit, page text, and your interactions into AI and language-model tools to classify content and build mathematical 'profiles' (embeddings) of your interests. This is a more detailed and expansive description of automated profiling than existed before.

“browser, device, cookie, mobile advertising, and other pseudonymous identifiers; - webpage URLs, page text, search parameters, keywords, and content-related metadata;”

What you can do — You can opt out of targeted advertising and profiling using the methods in the 'User Choices and Opt-out Rights' section, or email privacy@sharethis.com.

DATA COLLECTION

AI-built audience profiles can be shared with advertisers and publishersThe AI-generated classifications and audience segments derived from your activity can be…

The AI-generated classifications and audience segments derived from your activity can be licensed or made available to ShareThis's advertiser and publisher customers for ad targeting, analytics, and marketing — a new, explicit disclosure of how AI-processed data about you is monetized.

“These outputs may be used by ShareThis or licensed or made available to our Publishers and Customers for the purposes described in this Privacy Notice, including analytics, audience creation, data modeling, advertising activation, market research, personalization, security, and fraud prevention.”

What you can do — Opt out of the sale/sharing of your data via the DAA opt-out platform or ShareThis's opt-out tool described in the 'User Choices and Opt-out Rights' section.

DATA SHARING

20251101_rev01 → 20261008_rev01COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

 ShareThis is a division of [Predactiv, Inc.](https://www.predactiv.com/Privacy), a data company. ShareThis takes privacy seriously. This Privacy Notice sets out what data we collect, how we collect it, why we process it, who we may share it with and, where the data we collect is personal data, your rights with respect to such personal data. ShareThis may change this Notice from time to time by updating this page. You should check this page from time to time to ensure that you are up to date with any changes.
+ShareThis is committed to processing information in accordance with applicable laws (including where applicable the European Union's General Data Protection Regulation ("**GDPR**") and the California Consumer Privacy Act ("CCPA") and as described in this Privacy Notice. For specific information about how ShareThis adheres to European, UK, Swiss, and Brazil data protection law and your rights as an EEA, UK, Swiss or Brazil data subject please click **[here.]()** For information about how ShareThis adheres to applicable U.S. Privacy laws in States such as California, Colorado, Connecticut, Delaware, Indiana, Kentucky, Iowa, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia, please click **[here]().**
+ShareThis is committed to processing information in accordance with applicable laws (including where applicable the European Union's General Data Protection Regulation ("**GDPR**") and the California Consumer Privacy Act ("CCPA") and as described in this Privacy Notice. For specific information about how ShareThis adheres to European, UK, Swiss, and Brazil data protection law and your rights as an EEA, UK, Swiss or Brazil data subject please click **[here.]()** For information about how ShareThis adheres to applicable U.S. Privacy laws in States such as California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia, please click **[here]().**
 To access information for Publishers, please visit the Publisher Information page [**here**](https://www.sharethis.com/publisher/)**.**
 To access the ShareThis Publisher Terms of Use, please click [**here**](https://sharethis.com/publisher-terms-of-use/).
+Last Updated on: June 17, 2026
+Last Updated on: October 7th, 2026
 - * *
 ShareThis provides website operators ("Publishers") with customizable social sharing tools, which makes sharing online content simple. Any user of a website can easily share anything on the web with their friends on social sites, such as Facebook, Twitter, Email, Digg, Reddit and more through using one of our tools on that website ("**ShareThis Icon**").
 ShareThis also collects pseudonymous data about internet users and how they interact with content, websites, and advertisements while online. Some of the data is collected via our tools such as the **ShareThis Icon**, and some is collected through third-party data providers via our parent company Predactiv. Certain data collected from each publisher related to the activity we observe on that publisher's site is provided back to that Publisher. We also may license a larger data set (including the data collected via Predactiv) to advertisers, agencies, and other businesses (our "Customers") to facilitate the delivery of relevant, targeted advertising and for a number of other reasons which are listed below.
 Targeted advertising has the aim of displaying advertising which is more likely to be of interest to internet users, based on analyses of their recent browsing and sharing activities and interactions with the website and adverts. It is also sometimes referred to as interest-based advertising or online behavioral advertising. For more information on this type of advertising, [click here](http://www.networkadvertising.org/understanding-online-advertising).
 ## Contents
 [I. Data Collection and Use]()
+[II. The GDPR and Your Rights as a Swiss, EU, or UK Data Subject]()
+[II. Artificial Intelligence, Machine Learning, and Automated Processing]()
+[III. The LGPD and Your Rights as a Brazil Data Subject]()
+[III. The GDPR and Your Rights as a Swiss, EU, or UK Data Subject]()
+[IV. The U.S. State Privacy Laws and Your Rights as a Data Subject]()
+[IV. The LGPD and Your Rights as a Brazil Data Subject]()
+[V. Data Sharing or Disclosure, Recipients of Your Data]()
+[V. The U.S. State Privacy Laws and Your Rights as a Data Subject]()
+[VI. Commitments to Privacy Standards]()
+[VI. Data Sharing or Disclosure, Recipients of Your Data]()
+[VII. User Choices and Opt-out Rights]()
+[VII. Commitments to Privacy Standards]()
+[VIII. User Choices and Opt-out Rights]()
 I. **Data Collection and Use**
 In order to offer our products and services, we collect and use data relating to the websites you visit to display personalized advertisements, provide analytics, and data modeling based on social sharing, by us or third parties. This data is pseudonymous personal data in that it may not be used directly by ShareThis to identify an actual person. This data does enable our systems to recognize your computer, device and/or browser over time. In many places, this pseudonymous data is considered personal data and/or personal information under applicable law.
 We do not intentionally collect identifiable personal information such as your name, postal address, phone number, email address, credit card information, or anything else that can allow us or our customers to contact you directly as part of our products and services. We may collect identifiable personal information and even financial information such as payment or bank details if you are one of our Publishers or if you have a business relationship with ShareThis.
 There are a number of "general" reasons that ShareThis may process data on our systems. Many of them are required by applicable law and/or to help us ensure that the Internet remains a safe space. Some of them enable us to promote and grow our business. If you'd like additional information, please email privacy@sharethis.com.
 We may also process data for the following purposes: a) as required by applicable law; b) to cooperate with competent legal authorities such as data protection regulators, the police and the FBI; c) to enforce our terms and conditions, including by obtaining advice and conducting legal proceedings; d) to protect our operations, property and interests, and those of third parties; e) to sell and promote the sale of our business and/or assets.
 Finally, ShareThis may transfer information to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change. If ShareThis is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Website of any change in ownership or uses of your information, as well as any choices you may have regarding your information.
+III. **The LGPD and Your Rights as a Brazil Data Subject**
+II. Artificial Intelligence, Machine Learning, and Automated Processing
+ShareThis and its parent company, Predactiv, use artificial intelligence ("AI"), machine
+learning, natural-language processing, and automated analytical tools to help create,
+improve, validate, and deliver data products, including audience segments, insights, and
+data feeds. Our AI-supported processing is designed to analyze the content and context
+associated with online events and webpages-not to identify individuals by name or
+directly contact them.
+**How We Use AI**
+We may use AI and related technologies to:
+- Classify webpage and content signals. When we receive an event associated with
+    a webpage, we may analyze the webpage URL, text, keywords, entities, categories,
+    concepts, sentiment, and other contextual signals to understand the likely subject
+    matter of the content.
+- Generate Key Entity-Category Classifications ("KECC"). We use automated
+    models, including language models, to identify and generate classifications that
+    describe webpage content and associated signals. For example, a model may
+    determine that a webpage concerns automobiles, travel, home improvement, or
+    another general topic.
+- Complete or improve classifications. Where classifications cannot be obtained
+    directly from a webpage or other available source, we may use language models to
+    generate, validate, or improve a classification based on available contextual signals.
+- Create and match audience segments. We may convert content classifications
+    and other permitted signals into mathematical representations, sometimes called
+    embeddings or vectors. We use these representations to identify similarities
+    between content, events, audience definitions, and data-feed criteria. This helps us
+    create, refine, and match audience segments at scale.
+- Generate recommendations and search suggestions for business users. Our
+    tools may use conversational AI, large language models ("LLMs"), retrieval-
+    augmented generation ("RAG"), search technology, and recommendation
+    techniques to help authorized business users define audiences or data feeds,
+    search available content or classifications, and receive relevant suggestions based
+    on information entered into the tool.
+- Support privacy and compliance reviews. We may use automated tools, including
+    language models, to review publisher privacy notices and related information for
+    potential privacy-compliance issues or risks. These tools are intended to assist
+    internal review and do not replace appropriate human judgment.
+- Improve data quality, security, and fraud prevention. We may use AI-supported
+    analysis to help assess data quality, identify invalid or fraudulent activity, improve
+    the relevance of classifications and segments, and protect our services and
+    systems.
+**Information Used in AI-Supported Processing**
+Depending on the service and processing purpose, the information used by these tools
+may include:
+Usage Data and Profile Information described in this Privacy Notice;
+- browser, device, cookie, mobile advertising, and other pseudonymous identifiers;
+- webpage URLs, page text, search parameters, keywords, and content-related
+    metadata;
+- interactions with webpages, advertisements, and ShareThis Publisher Applications;
+- coarse geographic information, such as country, region, city, or postal-code-level
+    information;
+- content classifications, inferred interests, and audience-segment criteria;
+- inputs submitted by authorized Publisher, Customer, or business users when using
+    our tools; and
+- publisher-facing privacy notices or related publicly available compliance
+    information.
+We do not use AI to intentionally identify an individual by their name, postal address,
+telephone number, clear-text email address, or similar direct identifier as part of our
+audience-creation and advertising data products.
+**AI Outputs and Audience Segments**
+AI-supported processing may generate or assist with generating:
+- content classifications;
+- keyword, entity, category, and concept labels;
+- audience and lookalike segments;
+- similarity scores or matching results;
+- recommendations for audience or data-feed definitions;
+- data-quality, security, fraud, or compliance-risk indicators; and
+- aggregated insights about online content and audiences.
+These outputs may be used by ShareThis or licensed or made available to our Publishers
+and Customers for the purposes described in this Privacy Notice, including analytics,
+audience creation, data modeling, advertising activation, market research,
+personalization, security, and fraud prevention.
+**No Decisions with Legal or Similarly Significant Effects**
+ShareThis does not use AI or automated processing to make decisions that produce legal
+effects or similarly significant effects concerning an individual, such as decisions about
+employment, housing, insurance, education, healthcare, credit, or eligibility for essential
+services.
+Our AI-supported audience and content classifications may be used to support
+advertising, analytics, and marketing activities. They are not intended to determine an
+individual's eligibility for the services listed above.
+**Safeguards and Responsible Use**
+We apply reasonable safeguards to AI-supported processing, which may include:
+- privacy and data-protection assessments appropriate to the processing;
+- review of the categories of data used and the intended purpose of the tool;
+- controls intended to limit processing to permitted business purposes;
+- quality testing and monitoring intended to improve the accuracy and relevance of
+    classifications;
+- access controls, confidentiality obligations, and security measures;
+- contractual restrictions for service providers that process personal data on our
+    behalf; and
+- human review where appropriate, including for material privacy-compliance
+    decisions.
+We do not intentionally create audience segments based on sensitive or special category
+personal data or use AI to target children, as described elsewhere in this Privacy Notice.
+**Your Choices**
+Where required by applicable law, you may opt out of the processing of your personal data
+for targeted advertising, the sale or sharing of personal data, and certain profiling activities,
+including profiling used to support targeted advertising. Please see the "**User Choices and
+Opt-out Rights**" section of this Privacy Notice for instructions on exercising these choices.
+IV. **The LGPD and Your Rights as a Brazil Data Subject**
 If you are located in Brazil, then the Brazilian General Law for the Protection of Personal Data (LGPD) applies to our processing of personal data. The LGPD grants those located Brazil a set of clear privacy rights and imposes responsibilities on ShareThis as we process the personal data of data subjects located in Brazil. The ShareThis privacy policy outlines how and why ShareThis processes personal data. This section is designed to provide more information on how ShareThis adheres to the LGPD and your rights as a data subject located in Brazil.
 - * *
 **Definition of Personal Data**
 **Legal Basis for Processing**
 The LGPD entities seeking to process personal data to have a valid legal basis for doing so. The legal basis utilized by ShareThis include: a) consent; b) legitimate interest (i.e., where we believe that our need to process the data and/or the value we deliver by processing such data is not outweighed by the rights of the data subject); c) where necessary for the performance of a contract; and d) where processing is necessary to comply with our legal obligations.
 **Brazil and Data Subject Rights**
 Where the LGPD applies, such data subjects have certain rights, including: a) The right to be informed about the types of data being processed and the legal basis for processing; b) the right to access and see the data being processed; c) the right of rectification, to make corrections to data subject to processing; d) the right to erase data; e) the right to restrict processing of data; f) the right of data portability; g) the right to object to the processing of data and f) the right not to be subject to automated decision-making. Some of these rights apply only in certain circumstances and depend on the legal basis relied upon to process the data. If you are located in Brazil and have questions about how ShareThis implements these rights, please email us at privacy@sharethis.com.
+IV. **The U.S. State Privacy Laws (e.g., CCPA) and Your Rights as a Data Subject**
+V. **The U.S. State Privacy Laws (e.g., CCPA) and Your Rights as a Data Subject**
 - * *
+A number of U.S. states (e.g., California, Colorado, Connecticut, Delaware, Indiana, Kentucky, Iowa, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia) have enacted laws that may provide additional privacy protections for data subjects and users located into those states, including:
+A number of U.S. states (e.g., California, Colorado, Connecticut, Delaware, Florida,
+Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New
+Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia) have enacted laws that may provide additional privacy protections for data subjects and users located into those states, including:
 - the right to see what data we have about you, your computer or device (i.e., the right to know) by sending an email to access@sharethis.com,
 - the right to correct the data we have about you, your computer or device, or to port that data to a different provider (subject to limitations),
 - the right to delete the data we have about you, your computer or device (i.e., the right to delete), and
 - the right to opt-out of the sale or sharing of data about you, your computer or device to certain third parties (i.e., the right to opt-out from sales or sharing of your information) and the right to opt-out of profiling and/or targeted ads.
 - the right to appeal our decision regarding how we have honored any of the above rights (please send those requests to privacy@sharethis.com with the word "appeal" in the subject line).
 <table><tbody><tr><td></td><td>Total</td><td>Whole</td><td>Part</td><td>Denied</td></tr><tr><td>a.&nbsp;The number of&nbsp;CCPA&nbsp;requests to know&nbsp;that ShareThis received, complied with whole or part and denied in 2025</td><td>34</td><td>34</td><td>0</td><td>0</td></tr><tr><td>b. The number of&nbsp;CCPA&nbsp;requests&nbsp;to delete&nbsp;that ShareThis received, complied with whole or part and denied in 2025</td><td>557,589</td><td>557,589</td><td>0</td><td>0</td></tr><tr><td>c. The number of&nbsp;CCPA&nbsp;requests to opt-out&nbsp;that ShareThis received via our email form, complied with whole or part and denied in 2025</td><td>115</td><td>115</td><td>0</td><td>0</td></tr></tbody></table>
 <table><tbody><tr><td>d. The median number of days within which ShareThis substantively responded to requests to know, requests to delete and requests&nbsp;to opt-out</td><td>Total</td></tr><tr><td>Requests to know</td><td>3</td></tr><tr><td>Requests to delete</td><td>45</td></tr><tr><td>Requests to opt-out</td><td>2</td></tr></tbody></table>
 <table><tbody><tr><td></td><td>Total</td></tr><tr><td>e. The number of opt-out requests we received via the ShareThis opt-out page or industry opt-out pages worldwide in 2025 all of which resulted in the real-time placement of an opt-out cookie by ShareThis as described in this privacy policy.</td><td>1,889,480</td></tr></tbody></table>
+V. **Data Sharing or Disclosure, Recipients of Your Data**
+VI. **Data Sharing or Disclosure, Recipients of Your Data**
 - * *
 We sell and/or share Usage Data, Profile Information and/or audience segments with the following types of businesses, and with the exception of Publishers, we view each of the below as our Customers:
 - Publishers - We provide analytics tools for Publishers based on the data collected via the ShareThis tools.
 **4\. Data Security**
 The security of your information is a high priority to ShareThis. We have implemented industry-standard security measures.
 While no transmission of data over the Internet is guaranteed to be completely secure, we strive to protect your data. It may be possible for third parties not under the control of ShareThis to unlawfully intercept or access transmissions of private communications. ShareThis cannot ensure or warrant the security of information you transmit to us.
+VI. **Commitments to Privacy Standards**
+VII. **Commitments to Privacy Standards**
 ShareThis promotes transparency and control for users as members of various self-regulatory programs.
 ShareThis is a member of the following self-regulatory programs:
 **Network Advertising Initiative (NAI):**
 ShareThis is a member in good standing with the NAI. The NAI provides general information related to privacy and [Interest Based Advertising](http://www.networkadvertising.org/understanding-online-advertising).
 **The Digital Advertising Alliance (DAA):**
 ShareThis adheres to the Digital Advertising Alliance Self-Regulatory Principles for Online Behavioral Advertising. The [DAA opt-out platform](http://www.aboutads.info/choices/) offers the consumer a choice page to opt out from advertising services, and general information related to privacy.
+VII. **User Choices and Opt-out Rights**
+VIII. **User Choices and Opt-out Rights**
 If you do not want to receive advertisements based on Usage Data and Profile Information collected by ShareThis on your current browser, you can change and manage your preferences in relation to the collection and processing of Usage Data and Profile Information by clicking the ShareThis opt-out button available on this privacy policy. When data subjects opt-out "data collection and sharing", ShareThis will stop profiling, engaging in targeted advertising and/or selling, sharing, engaging in automated decisioning, or otherwise transferring data about their browser or device to third parties in accordance with applicable law.
 If you do not want to receive ads based on Usage Data collected by ShareThis whatever device or browser used, you must opt-out from our services for each device and each internet web browser.
 **Hashed Email opt-out**. As noted in this privacy policy, ShareThis may receive a hashed version of your email address (a "HEM") and use that has a pseudonymous ad ID. If you want to opt-out from data collection via your HEM, you may make a request via this link on our [Data Subject Privacy Request](https://sharethis.com/data-subject-privacy-request/) page.