| 1 | 1 | ###### ShareThis Data Privacy |
| 2 | 2 | |
| 3 | 3 | ## We Take Data Privacy & Security Seriously |
| 4 | 4 | |
| 5 | | ShareThis has implemented numerous safeguards and industry best practices to ensure we are meeting the highest standards of data quality. |
| 5 | ShareThis follows industry requirements and best practices to ensure we are achieving the highest standards of data quality. |
| 6 | 6 | |
| 7 | | ## ShareThis data is based on real time, consented observation of user behavior across the open web |
| 7 | ## ShareThis data is based on consented, real-time observation of user behavior across the open web |
| 8 | 8 | |
| 9 | 9 | ShareThis data is only collected on sites with compliant user consent protocols in place. |
| 10 | 10 | |
| 11 | | The data is regularly cleansed and monitored for ethical and privacy compliance and sensitive information. Undesired data points are removed. |
| 11 | The data is regularly cleansed and monitored for ethical and privacy compliance and sensitive information. Undesired data points are always removed. |
| 12 | 12 | |
| 13 | | Advanced data science ensures high accuracy and the ability to provide clear, trusted signals that users can activate on. |
| 13 | AI and advanced data science ensures high accuracy and the ability to provide clear, trusted signals that users can activate on. |
| 14 | 14 | |
| 15 | | ## Certified and Validated by Leading Industry Organizations |
| 15 | ## Certified and Validated by |
| 16 | Leading Industry Organizations |
| 16 | 17 | |
| 17 | 18 | The **Neutronian** audit evaluates data attributes across consent & compliance, sourcing transparency, dataset characteristics, methodology & processing, and performance. |
| 18 | 19 | |
| 19 | 20 | ShareThis completed a comprehensive audit of the processes and procedures that build our Audience Segments and was awarded the **Neutronian Certification Badge.** Overall, ShareThis ranks consistently high on the **Neutronian Quality Index (NQI) Transparency Rating report** (released quarterly), which provides a summary view of leading data providers and their quality indicators. |
| 20 | 21 | |
| 21 | 22 | The Neutronian certification and ratings cover five main categories of data quality, with 10-15 attributes evaluated in each category: |
| 33 | 34 | - Where the original data was sourced |
| 34 | 35 | - How the audience was constructed |
| 35 | 36 | - A topline description of the audience |
| 36 | 37 | |
| 37 | 38 | ## We Adhere Strictly to Industry Standards |
| 38 | 39 | |
| 39 | | ShareThis is committed to consumer privacy and data compliance through legal and self-regulatory processes, as well as ethical relationships and practices with our publisher network. |
| 40 | ShareThis is committed to consumer privacy and data compliance through |
| 41 | legal and self-regulatory processes. |
| 40 | 42 | |
| 41 | 43 | **Network Advertising Initiative (NAI)** |
| 42 | 44 | |
| 43 | | NAI offers an online web opt-out platform to allow consumers to express their choices and provides general information related to privacy and Interest Based Advertising. |
| 45 | The NAI offers an online web opt-out platform to allow consumers to express their choices and provides general information related to privacy and Interest Based Advertising. |
| 44 | 46 | |
| 45 | 47 | **The Digital Advertising |
| 46 | 48 | Alliance (DAA)** |
| 47 | 49 | |
| 48 | | The DAA opt-out platform offers the consumer a choice page to opt out from advertising services, and general information related to privacy. |
| 50 | The DAA opt-out platform offers consumers a choice page to opt out from advertising services, and general information related to privacy. |
| 49 | 51 | |
| 50 | 52 | **European Interactive Digital Advertising Alliance (EDAA)** |
| 51 | 53 | |
| 52 | 54 | The EDAA opt-out platform offers consumers in the European Union a choice page to opt out from advertising services, and general information related to privacy. |
| 53 | 55 | |
| 54 | 56 | ## Build a Successful Future without Third-Party Cookies |