| 1 | | This policy was last updated on 4/14/2026. |
| 1 | This policy was last updated on 7/23/2026. |
| 2 | 2 | |
| 3 | | This is the privacy policy ("policy") for _scientificamerican.com_ and the Scientific American mobile apps (collectively our "web properties"), which are operated and provided by Springer Nature America, Inc. (**we**, **us** and **our**). Springer Nature America, Inc. (_Scientific American)_ is located at 1 New York Plaza New York, NY 10004_._ We can also be contacted at sadigital@sciam.com. |
| 3 | This is the privacy policy ("policy") for _scientificamerican.com_ and the Scientific American mobile apps (collectively our "web properties"), which are operated and provided by Scientific American, Inc. (**we**, **us** and **our**). Scientific American, Inc. (_Scientific American)_ is located at 1000 N West Street, Suite 1200, Wilmington, Delaware 19801_._ We can also be contacted at help@sciam.com. |
| 4 | 4 | |
| 5 | 5 | We will only use the personal data gathered over this website as set out in this policy. Below you will find information on how we use your personal data, for which purposes your personal data is used, with whom it is shared and what control and information rights you may have. |
| 6 | 6 | |
| 7 | 7 | I. Summary of our processing activities |
| 8 | 8 | |
| 9 | 9 | We publish magazines, eBooks, news and data. Some of this material is freely available, some of it is only available to subscribers. The following summary offers a quick overview of the data processing activities that are undertaken on our website. You will find more detailed information under the indicated sections below. |
| 89 | 89 | _\- Communicate with you;_ |
| 90 | 90 | |
| 91 | 91 | _\- (behavioral) Advertising and profiling_ |
| 92 | 92 | |
| 93 | 93 | _\- Facilitate attendance of conference_ |
| 94 | 94 | |
| 95 | | _\- Provide access (where appropriate) to other Springer Nature group content if you so request_ |
| 96 | | |
| 97 | 95 | For this, the legal basis is Article 6 sec. 1 sent. 1 lit. b GDPR. The use of your personal data for behavioral advertising and profiling is done with consent, Article 6 sec. 1 sent. 1 lit. a GDPR. |
| 98 | 96 | |
| 99 | 97 | We use the personal data and contact data you provide by registration to inform you directly about our additional products and services and to improve your experience on our web properties. The use of your personal data for directly advertising related products and services is with consent, Article 6 sec. 1 sent. 1 lit. a GDPR. |
| 100 | 98 | |
| 101 | 99 | You can object to the use of your personal data for direct marketing at any time. We will then refrain from any processing to the extent it is related to such purposes. You may opt-out of direct marketing via opt-out links in any marketing communication or via user profile pages on the website (where available). You can also inform us about your objection by contacting our Data Protection Office at dataprotection@springernature.com. |
| 102 | 100 | |
| 163 | 161 | Please note that we neither have the control of the extent of personal data that is collected by the respective plug-in provider nor do we know the processing's purpose or the period your personal data will be retained. Your personal data will be transferred to and processed inside and outside of the EEA. |
| 164 | 162 | |
| 165 | 163 | XI. |
| 166 | 164 | |
| 167 | 165 | It is possible that the above providers may disclose your personal data to its business partners, third parties or authorities. |
| 168 | 166 | |
| 169 | | You can prevent the installation of such a cookie (i) by a respective setting of your browser that blocks the installation of third party cookies, (ii) by deactivating the interest-related advertising under https://adssettings.google.com/authenticated, (iii) generally blocking cookies under https://support.google.com/ads/answer/7395996 or (iv) by deselecting the option for tracking cookies via the Springer Nature cookie preference centre. |
| 167 | You can prevent the installation of such a cookie (i) by a respective setting of your browser that blocks the installation of third party cookies, (ii) by deactivating the interest-related advertising under https://adssettings.google.com/authenticated, (iii) generally blocking cookies under https://support.google.com/ads/answer/7395996 or (iv) by deselecting the option for tracking cookies via the cookie preference centre. |
| 170 | 168 | |
| 171 | 169 | Further information about the processing of your personal data in the provider's course of operation is provided by its privacy policy. Moreover, you will be provided with further information with regard to your rights and settings concerning privacy. You can access the provider's privacy policy by following these links: |
| 172 | 170 | |
| 173 | 171 | 1. [Permutive](https://permutive.com/privacy/) |
| 174 | 172 | |
| 175 | 173 | 2. [Appnexus](https://www.appnexus.com/fr/corporate-privacy-policy) |
| 338 | 336 | _\- Time of visit_ |
| 339 | 337 | |
| 340 | 338 | _\- Referring site, application, or service_ |
| 341 | 339 | |
| 342 | 340 | We use the information we get from the providers only to determine the most useful information you are looking for, and to improve and optimize our web properties. |
| 343 | 341 | |
| 344 | | We will track your behavior online for the purposes described above; this data will not be shared outside of Springer Nature and our processors as outlined below. You can stop this tracking using our Privacy Preference Centre. The legal basis for this processing is consent, Art. 6 sec. 1 sent. 1 lit.a GDPR, to analyze our web properties' traffic, improve the user's experience and optimize the website in general. |
| 342 | We will track your behavior online for the purposes described above; this data will not be shared outside of Scientific American and our processors as outlined below. You can stop this tracking using our Privacy Preference Centre. The legal basis for this processing is consent, Art. 6 sec. 1 sent. 1 lit.a GDPR, to analyze our web properties' traffic, improve the user's experience and optimize the website in general. |
| 345 | 343 | |
| 346 | 344 | We do not share information on your web behavior with any 3rd party providers without your explicit consent. Consent is provided by clicking the appropriate button on the web banner that appears on your first visit to the website. You can update or withdraw your consent by visiting our Privacy Preference Centre. The legal basis for this processing is Art. 6 sec. 1 sent. 1 lit. a GDPR and represents your consent to accepting 3rd party targeting cookies. |
| 347 | 345 | |
| 348 | 346 | Depending on the provider the information generated about your use of the website may be transferred to and processed in third countries, e.g. the United States. For further information about the potential risks of a cross border data transfer please refer to section XI. The tools collect only the IP address assigned to you on the date you visit this site, rather than your name or any other identifying information, unless noted. The provider will use this information in order to evaluate your use of the web properties, to compile reports on website activities and to provide other services relating to website and internet use to us. |
| 349 | 347 | |
| 348 | **LabX Media Group** |
| 349 | |
| 350 | Scientific American Inc. is also closely affiliated with LabX Media Group, who helps provide technical support for our website, marketing, and other creative services. Your information may be shared with them in order to troubleshoot technical issues or to address privacy concerns. |
| 351 | |
| 352 | If you have any further queries, please contact them at [privacy@labxmediagroup.com](mailto:privacy@labxmediagroup.com) |
| 353 | |
| 354 | **Springer Nature** |
| 355 | |
| 356 | Springer Nature America, Inc. was the previous owner of Scientific American. As they divest and complete the transfer of Scientific American, they will continue to provide intermediary services to both the newly formed Scientific American Inc and LabX Media Group in order to ensure business continuity and uninterrupted services to end users. |
| 357 | |
| 358 | If you have any further queries, please contact them at [dataprotection@springernature.com](mailto:dataprotection@springernature.com) |
| 359 | |
| 350 | 360 | **Google Analytics** |
| 351 | 361 | |
| 352 | 362 | [https://policies.google.com/privacy?hl=en](https://policies.google.com/privacy) |
| 353 | 363 | |
| 354 | 364 | The legal basis for processing is consent, Article 6 sec. 1 sent. 1 lit. a GDPR in conjunction with the data processing agreement. |
| 355 | 365 | |
| 494 | 504 | Please submit any questions, concerns or comments you have about this privacy policy or any requests concerning your personal data by email to our Group Data Protection Officer. You can contact our Group Data Protection Officer via dataprotection@springernature.com. |
| 495 | 505 | |
| 496 | 506 | The information you provide when contacting us at dataprotection@springernature.com will be processed to handle your request and will be erased when your request is completed. Alternatively, we will restrict the processing of the respective information in accordance with statutory retention requirements. |
| 497 | 507 | |
| 498 | 508 | XVII. Amendments to this policy |
| 499 | 509 | |
| 500 | | We reserve the right to change this policy from time to time by updating our web properties respectively. Please visit our web properties and check our respective current privacy policy. This policy was last updated on 4/14/2026. |
| 510 | We reserve the right to change this policy from time to time by updating our web properties respectively. Please visit our web properties and check our respective current privacy policy. This policy was last updated on 7/23/2026. |