Privacy Policy
Sage added a new section saying it may use artificial intelligence to help run its products, services, and business — including content review, analysis, search, and customer support — and that personal data processed by AI will be protected with safeguards under existing data protection law. The only other changes are cosmetic: an email address was added for Sage's EU privacy representative, and some headings and spacing were tidied up. No new data collection, sharing, retention, or user obligations were added.
Sage can now use AI to process your personal data
This is a new purpose for handling your information. It is written broadly — 'support and improve our products, services, and business operations' covers a lot — and the policy does not name the AI tools, say whether outside AI providers get your data, or state whether your data can be used to train AI models. On the other hand, it does not add any new data collection, and Sage promises safeguards and says it will follow data protection and AI transparency laws. The practical risk today is small, but the wording leaves Sage room to expand AI use later without changing this policy.
“We may use artificial intelligence (AI) technologies to support and improve our products, services, and business operations.”
What you can do — If you want to know which AI tools handle your data or whether it is used for AI training, ask Sage directly. EU readers can email the company's GDPR representative at gdpr@euverify.com or use the secure portal at https://gdpr.euverify.com/verify/559c1a66-3cc3-409c-87d5-31a2e19e7d84 — the same route you would use to request a copy or deletion of your data.
| 5 | 5 | For information about our processing of Personal Information as required by applicable U.S. laws, see our U.S. Consumer Privacy Notice. |
| 6 | 6 | |
| 7 | 7 | ## Information we collect |
| 8 | 8 | |
| 9 | 9 | Sage collects Personal Information either directly from you, or from third-parties. We may in some circumstances process special category personal information. When we do so this processing will be carried out in line with all applicable regulatory requirements. |
| 10 | 10 | |
| 11 | ### _Personal Information collected directly from you_ | |
| 11 | ### Personal Information collected directly from you | |
| 12 | 12 | |
| 13 | 13 | The type of Personal Information that we collect directly from you will vary depending on your relationship with Sage. Personal Information collected by Sage may include, but is not limited to: |
| 14 | 14 | |
| 15 | 15 | - Your name, social media handle, email address, home or postal address, telephone number; |
| 16 | 16 | - Usernames, passwords, profile and account information |
| 17 | 17 | - Educational and/or professional information regarding your field of expertise or area of interest; |
| 18 | 18 | - Payment information, such as a credit or debit card number; |
| 19 | 19 | - Communications preferences in respect of email marketing, or eToc alerts. |
| 20 | 20 | |
| 21 | 21 | We may also collect information about how you interact with Sage, which may include information such as your IP address, browser and other technical identifiers. We collect this data through the use of cookies and other similar technologies. You can control cookies through your browser's settings and via our cookie banner. For full details, please visit [our cookie policy](https://sagepub.com/cookies). |
| 22 | 22 | |
| 23 | ### _Data from third parties_ | |
| 23 | ### Data from third parties | |
| 24 | 24 | |
| 25 | 25 | We may obtain Personal Information about you from other sources, some examples of which are listed below: |
| 26 | 26 | |
| 27 | 27 | - The institution with which you are employed or affiliated; |
| 28 | 28 | - Partners with which we engage in marketing activities; |
| 29 | 29 | - Publicly available sources including but not limited to social networks, institutional or other webpages; |
| 102 | 102 | - To provide a service or enter into or perform a contract with you; |
| 103 | 103 | - To comply with applicable laws; |
| 104 | 104 | - To perform a task carried out in the public interest; |
| 105 | 105 | - With your consent; and/or |
| 106 | 106 | - in satisfaction of your (or our) legitimate interests. |
| 107 | 107 | |
| 108 | ### _Locations of processing_ | |
| 108 | ### Locations of processing | |
± CHANGEDHeadings and address formatting cleaned up A few section headings are no longer in italics, one line about contacting the EU representative was turned into a heading, and the blank lines inside the representative's postal address were removed. None of this changes what the policy says. | ||
| 109 | 109 | |
| 110 | 110 | Your Personal Information may be stored and processed in your region or another country where Sage entities and/or their service providers operate. These countries currently include but are not limited to Australia, China, India, Ireland, Italy, the Netherlands, Norway, Singapore, the United Kingdom, and the United States. We ensure that your Personal Information is adequately protected through a legally compliant data transfer contract, or other appropriate mechanism. |
| 111 | 111 | |
| 112 | ## Use of Artificial Intelligence (AI) | |
| 113 | ||
| 114 | We may use artificial intelligence (AI) technologies to support and improve our products, services, and business operations. This may include using AI to assist with content review, information analysis, search functionality, customer support, and service improvement. | |
+ ADDEDNew section on Sage's use of AI Sage now says it may use AI tools to help with things like reviewing content, analyzing information, running search, handling customer support, and improving its services. It says personal data handled by AI will be protected with safeguards and that it follows data protection and AI transparency laws. The section does not say which AI tools are used, whether outside AI companies are involved, or whether your data could be used to train AI models. | ||
| 115 | ||
| 116 | Where personal data is processed using AI technologies, we implement appropriate safeguards to protect the information and ensure such processing is carried out in accordance with applicable data protection laws and our privacy commitments. Sage also complies with all applicable legal requirements regarding transparency in the use of AI. | |
| 117 | ||
| 112 | 118 | ## Changes |
| 113 | 119 | |
| 114 | 120 | We will update this privacy policy from time to time and review this policy annually. Any changes will be posted on this page with an updated revision date. |
| 115 | 121 | |
| 116 | 122 | ## Contact us |
| 117 | 123 | |
| 120 | 126 | ## Information for US Residents |
| 121 | 127 | |
| 122 | 128 | If you are a resident of the United States, state privacy law may provide you with additional rights regarding our use of your personal information. To learn more about your privacy rights, please visit our [US Privacy Statement](https://sagepub.com/us-privacy-statement). |
| 123 | 129 | |
| 124 | 130 | ## EU/EEA GDPR Representative (Article 27) |
| 125 | 131 | |
| 126 | If you are located in the EU, and have questions or concerns regarding your personal data, you may contact our GDPR representative: | |
| 132 | ### If you are located in the EU, and have questions or concerns regarding your personal data, you may contact our GDPR representative: | |
| 127 | 133 | |
| 128 | 134 | EU Representative: |
| 129 | ||
| 130 | 135 | Euverify Ltd (Ireland), |
| 131 | ||
| 132 | 136 | Unit 3D North Point House |
| 133 | ||
| 134 | 137 | North Point Business Park |
| 135 | ||
| 136 | 138 | New Mallow Road, Cork |
| 137 | ||
| 138 | 139 | T23 AT2P, Ireland |
| 140 | Email: gdpr@euverify.com | |
+ ADDEDEmail address added for the EU privacy representative Sage added a direct email address for Euverify, its GDPR representative in Ireland. This gives EU readers one more way to reach the representative alongside the existing online portal. | ||
| 139 | 141 | |
| 140 | 142 | To submit a Data Subject Access Request (DSAR), data deletion request, or any other GDPR-related inquiry, please use our [secure portal](https://gdpr.euverify.com/verify/559c1a66-3cc3-409c-87d5-31a2e19e7d84). |
| 141 | 143 | |
| 142 | 144 | This link allows you to verify our appointed representative and submit GDPR requests directly. Requests submitted through this portal are logged and tracked to ensure timely response and compliance. |