Your Privacy Choices — Do Not Sell or Share
The English-language content of this page appears to have been replaced by a German-language version in this crawl: the privacy policy link changed from the US English version (/en/us) to the German version (/de/de), and all visible text switched from English to German. Because of this locale swap, the previous section describing Roku's support for the Global Privacy Control (GPC) opt-out signal is no longer present in the captured text. GPC is a mechanism tied to US state privacy laws and doesn't have a direct equivalent under GDPR, so its absence from a German/EU-facing version of the page is the most likely explanation, and this diff does not establish that Roku actually removed or changed GPC handling for English-language/US users.
GPC opt-out section missing from this captured version — likely a regional page difference, not a confirmed policy change
The version of this page captured this time is in German and links to the German privacy policy, while the previous capture was in English and linked to the US privacy policy. The section about honoring the Global Privacy Control browser signal is missing from this German version. Since GPC is specifically tied to US state privacy laws, this is most likely because the German/EU page never included that section, not because Roku turned off GPC support for US or English-language users. To be safe, consumers who rely on GPC should verify directly on the English-language version of this page that GPC support is still described there.
“GPC not detected”
What you can do — Check the English-language version of Roku's Privacy Choices page directly to confirm it still describes Global Privacy Control support before assuming anything changed.
| 1 | ## Your Privacy Choices | |
| 1 | ## Deine Datenschutzeinstellungen | |
± CHANGEDPage content now appears in German instead of English The entire page — headings, descriptions, and the privacy policy link — switched from English to German between crawls. This looks like the tool captured a different regional/language version of the page rather than Roku rewriting the English page. | ||
| 2 | 2 | |
| 3 | #### Do not share or sell my personal information | |
| 3 | #### Meine personenbezogenen Daten nicht teilen oder verkaufen | |
| 4 | 4 | |
| 5 | We disclose personal information as described in our [privacy policy](https://docs.roku.com/published/userprivacypolicy/en/us) for different purposes, including to bring you more relevant ads, help you discover content and provide a more tailored experience to you on our services. Some of these disclosures may be considered a "sharing" of personal information for "cross-context behavioral advertising" or "targeted advertising", or a "sale" of personal information under relevant law. Based on where you live, you may have the right to opt out of these disclosures by us, as well as our use of your personal information for targeted advertising, by enabling this setting. | |
| 5 | Wir legen personenbezogene Daten gemäß unserer [Datenschutzerklärung](https://docs.roku.com/published/userprivacypolicy/de/de) zu unterschiedlichen Zwecken offen - unter anderem, damit dir relevantere Anzeigen vorgeschlagen werden, du neuen Content entdecken kannst und um dir bei unseren Diensten eine stärker personalisierte Erfahrung zu ermöglichen. Einige dieser Offenlegungen können als "Weitergabe" personenbezogener Daten für "kontextübergreifende verhaltensorientierte Werbung" oder "gezielte Werbung" oder unter bestimmten Gesetzen als "Verkauf" von personenbezogenen Daten aufgefasst werden. Abhängig von deinem Wohnort kannst du bei uns diese Zwecke der Datenerfassung ablehnen, so auch unsere Verwendung deiner personenbezogenen Daten für gezielte Werbung, indem du diese Einstellung aktivierst. | |
± CHANGEDPrivacy policy link now points to the German version The link to the full privacy policy changed from the US English URL to the German URL, consistent with this being a localized version of the same page rather than an edited English page. | ||
| 6 | 6 | |
| 7 | "Cross-context behavioral advertising" and "targeted advertising" generally mean using your online activities across non-affiliated websites or services to decide what ads you might be interested in seeing. For example, if you frequented the websites of car manufacturers, then we may show you an ad for a car. Therefore, opting out of these disclosures means that you will still see ads, but they will be less relevant to you, and you may see the same ads more frequently. | |
| 7 | Mit "kontextübergreifender und verhaltensorientierter Werbung" oder "gezielter Werbung" ist generell gemeint, dass deine Online-Aktivitäten auf Nicht-Partner-Websites und -Diensten dazu verwendet werden, zu ermitteln, welche Anzeigen dich möglicherweise interessieren. Wenn du beispielsweise oft Websites von Automobilherstellern besuchst, zeigen wir dir möglicherweise eine Anzeige für ein Auto. Wenn du diese Zwecke der Datenerfassung ablehnst, wirst du trotzdem noch Anzeigen sehen - allerdings sind diese nicht auf dich zugeschnitten und eventuell erscheint eine Anzeige häufiger. | |
| 8 | 8 | |
| 9 | If you do not have a Roku account, or are not logged in to your Roku account, this setting will only apply to the browser you are currently using. If you would like this setting to apply to your Roku account, please log in [here](https://my.roku.com/signin) and then return to this page. If you would like this setting to apply when using other Roku services without logging in to your Roku account, visit the Privacy Choices setting for each of those services. | |
| 9 | Wenn du keinen Roku Account hast oder nicht bei deinem Roku Account angemeldet bist, gilt diese Einstellung nur für den Browser, den du momentan verwendest. Wenn du möchtest, dass diese Einstellung auf deinen Roku Account angewendet wird, melde dich [hier](https://my.roku.com/signin) an und kehre zu dieser Seite zurück. Wenn du möchtest, dass diese Einstellung beim Zugriff auf andere Roku Dienste angewendet wird, ohne dass du dich an deinem Roku Account anmeldest, rufe die Datenschutzeinstellungen für jeden dieser Dienste auf. | |
| 10 | 10 | |
| 11 | Disabled | |
| 11 | Deaktiviert | |
| 12 | 12 | |
| 13 | #### Limit the use of my sensitive personal information | |
| 13 | #### Die Verwendung meiner vertraulichen, personenbezogenen Daten einschränken | |
| 14 | 14 | |
| 15 | Based on where you live, you may have the right to limit Roku's use and disclosure of personal information that the law considers to be sensitive. To do so, please enable this setting. | |
| 15 | Abhängig von deinem Wohnort kannst du für Roku diese Zwecke der Datenerfassung sowie die Erfassung von personenbezogenen Daten, die nach Gesetz als vertraulich eingestuft werden, einschränken. Aktiviere dazu bitte diese Einstellung. | |
| 16 | 16 | |
| 17 | If you do not have a Roku account, or are not logged in to your Roku account, this setting will only apply to the browser you are currently using. If you would like this setting to apply to your Roku account, please log in [here](https://my.roku.com/signin) and then return to this page. If you would like this setting to apply when using other Roku services without logging in to your Roku account, visit the Privacy Choices setting for each of those services. | |
| 17 | Wenn du keinen Roku Account hast oder nicht bei deinem Roku Account angemeldet bist, gilt diese Einstellung nur für den Browser, den du momentan verwendest. Wenn du möchtest, dass diese Einstellung auf deinen Roku Account angewendet wird, melde dich [hier](https://my.roku.com/signin) an und kehre zu dieser Seite zurück. Wenn du möchtest, dass diese Einstellung beim Zugriff auf andere Roku Dienste angewendet wird, ohne dass du dich an deinem Roku Account anmeldest, rufe die Datenschutzeinstellungen für jeden dieser Dienste auf. | |
| 18 | 18 | |
| 19 | Disabled | |
| 20 | ||
| 21 | #### Opt-Out Preference Signal (Global Privacy Control) | |
| 22 | ||
| 23 | Where required by applicable laws, Roku recognizes browser-based universal opt-out preference signals, such as the Global Privacy Control ("GPC"), and will honor the GPC signal as an opt of "sale", "sharing" and our use of your personal information for "targeted advertising". | |
− REMOVEDGlobal Privacy Control (GPC) section not present in this version The section explaining that Roku honors browser-based Global Privacy Control signals as an opt-out request, along with the 'GPC not detected' status line, does not appear in the captured German-language version. GPC is a feature of US state privacy laws (like California's CCPA) and isn't a standard part of GDPR-facing pages, so this is more likely a difference between regional page templates than a change to Roku's actual GPC handling. This diff alone cannot confirm whether the English/US version of this page still includes GPC support. | ||
| 24 | ||
| 25 | When you are logged into your Roku account, we honor a GPC signal as a request to opt out of the "sale", "sharing" and our use of your personal information for "targeted advertising" for that account. When you are not logged into a Roku account or you do not have a Roku account, we honor a GPC signal as a request to opt out of the "sale", "sharing" and our use of your personal information for "targeted advertising" for the browser from which the signal is received, subject to our ability to associate the signal with your information". | |
| 26 | ||
| 27 | GPC not detected | |
| 19 | Deaktiviert | |
ALSO IN THIS CHANGE, NOT TIED TO ONE LINE
- ± CHANGEDCore privacy choices (do-not-sell/share, limit sensitive data use) are unchanged in substance
Aside from the language switch, the two main opt-out settings and their explanations are faithful translations of the previous English text with no substantive changes to what they do.
Disabled
Deaktiviert