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Privacy Policy

MATERIAL
DATED 2026-09-17 · VERSION 20260924_rev01 · COMPARED WITH 20260918_rev01

What changed, in plain language

How reviews are made

Rightmove updated the AI Conversational Search section of its privacy policy. It now says your AI search data may be used for 'profiling' (not just personalizing results), that your conversation logs may be used to test the AI model for bias and accuracy, and it removed the word 'only' from the sentence promising your data is used solely for service quality, safety, and improvement — slightly loosening that commitment.

Changes that may affect you

Your AI search activity may now be used for profilingMATERIAL
DATA COLLECTION

Rightmove added 'profiling' to how it uses data from the AI search tool. Profiling means building an automated picture of your behavior, preferences, or interests, which is a more invasive use than simply personalizing your search results.

“We use data collected to personalise Your experience on Rightmove including profiling.”

What you can do — Avoid entering personal or sensitive information into the AI Conversational Search tool if you don't want it used to build a profile of you.

Conversation logs now used to test the AI model itselfMINOR
DATA COLLECTION

Your logged AI search conversations can now also be used to check the AI model for bias, drift, and accuracy issues, in addition to the previously disclosed troubleshooting and improvement uses.

“and to test for model bias, drift and accuracy”
Removed promise that AI conversation data is used 'only' for limited purposesMATERIAL
DATA COLLECTION

The word 'only' was dropped from the sentence about how your AI conversation data is used. Previously Rightmove committed to using it exclusively for service quality, safety and improvement; without 'only,' that data could potentially be used for other purposes not listed.

“We use this information for service quality, safety and improvement purposes”

Changelog

  1. ± CHANGEDAI search data now used for 'profiling'

    The policy now says data from the AI Conversational Search tool is used to personalize your experience on Rightmove 'including profiling,' expanding on the previous personalization-only language.

    We use data collected to personalise Your experience on Rightmove.

    We use data collected to personalise Your experience on Rightmove including profiling.

  2. ± CHANGEDAI conversation logs now also used to test the model for bias and accuracy

    Rightmove can now review your AI conversation logs not just to monitor, troubleshoot and improve features, but also to test the underlying AI model for bias, drift, and accuracy.

    help Us monitor, troubleshoot and improve how those features work.

    help Us monitor, troubleshoot and improve how those features work and to test for model bias, drift and accuracy.

  3. ± CHANGEDDropped the word 'only' limiting use of AI conversation data

    The policy previously promised Rightmove would 'only' use your AI conversation data for service quality, safety and improvement purposes. That exclusive limiting word has been removed, so the same data could now be used more broadly.

    We only use this information for service quality, safety and improvement purposes

    We use this information for service quality, safety and improvement purposes

Full text changes — 20260918_rev01 to 20260924_rev01

COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

241241- To assist with responding to enquiries You may have with Us and improve Our communications with You.
242242
243243- To identify areas we can improve our services.
244244- For training, monitoring and quality assurance purposes.
245245- To enable You to restyle images of a property listing to help You visualise how a property could look.
246246
247- **AI Conversational Search:** When You use this tool on Our site, it is designed to enhance Your property search experience. We do not use personal information to train large language models (LLMs). Whilst conversational search prompts, responses and logs are linked to persistent or account level identifiers, We apply strict technical and organisational safeguards like pseudonymisation, redaction, data minimisation, limited retention periods, and other protective measures to ensure Your privacy when using AI. We ask that You avoid entering personal or sensitive data into Our tool, but if You do, beyond what is necessary for Us to provide the service to You, We have legitimate reasons to process this information to ensure optimisation of Our user experience. We use analytics to help Us identify how We can improve Our services and for monitoring and quality assurance purposes. We use data collected to personalise Your experience on Rightmove. When You use Our AI features, We may log and review Your conversation to help Us monitor, troubleshoot and improve how those features work. This may include checking whether responses are accurate, helpful and safe, and using selected conversations to test and improve the AI over time. We only use this information for service quality, safety and improvement purposes, apply safeguards to reduce the amount of personal data processed, and keep operational logs for a limited period.
247- **AI Conversational Search:** When You use this tool on Our site, it is designed to enhance Your property search experience. We do not use personal information to train large language models (LLMs). Whilst conversational search prompts, responses and logs are linked to persistent or account level identifiers, We apply strict technical and organisational safeguards like pseudonymisation, redaction, data minimisation, limited retention periods, and other protective measures to ensure Your privacy when using AI. We ask that You avoid entering personal or sensitive data into Our tool, but if You do, beyond what is necessary for Us to provide the service to You, We have legitimate reasons to process this information to ensure optimisation of Our user experience. We use analytics to help Us identify how We can improve Our services and for monitoring and quality assurance purposes. We use data collected to personalise Your experience on Rightmove including profiling. When You use Our AI features, We may log and review Your conversation to help Us monitor, troubleshoot and improve how those features work and to test for model bias, drift and accuracy. This may include checking whether responses are accurate, helpful and safe, and using selected conversations to test and improve the AI over time. We use this information for service quality, safety and improvement purposes, apply safeguards to reduce the amount of personal data processed, and keep operational logs for a limited period.
248248- WeWe
249249- We
250250
251251#### Sharing of personal information between Rightmove and its subsidiaries
252252
253253Personal Information You provide Us may be shared between Our subsidiaries in order to: