| 1 | | ## Privacy Policy **(last updated 17th March 2026)** |
| 1 | ## Privacy Policy **(last updated 18th June 2026)** |
| 2 | 2 | |
| 3 | 3 | Protecting your privacy is important to us; we want to be open with you on how and why we use your personal information. |
| 4 | 4 | |
| 5 | 5 | We have split this policy into two sections: |
| 6 | 6 | |
| 7 | 7 | 1. [Consumer Privacy Policy Highlights](https://www.rightmove.co.uk/c/privacy-policy/) - this gives you an overview of how we process personal information. |
| 8 | 8 | 2. [Full Consumer Privacy Policy]() - this provides a more detailed view of our processing activities. |
| 9 | 9 | |
| 10 | | We regularly review and update our Privacy Policy. For an overview on the latest changes we have made in March 2026 please [click here](https://www.rightmove.co.uk/c/consumer-privacy-policy-updates/). |
| 10 | We regularly review and update our Privacy Policy. For an overview on the latest changes we have made in June 2026 please [click here](https://www.rightmove.co.uk/c/consumer-privacy-policy-updates/). |
| 11 | 11 | |
| 12 | 12 | ### Consumer Privacy Policy Highlights |
| 13 | 13 | |
| 14 | 14 | Below are some key highlights of our consumer privacy policy, however you can still view our [full privacy policy here.]() |
| 15 | 15 | |
| 16 | 16 | #### Who does our Consumer Privacy Policy apply to? |
| 37 | 37 | - valuation and surveying tools. |
| 38 | 38 | |
| 39 | 39 | #### Personal data we collect |
| 40 | 40 | |
| 41 | 41 | We collect the following categories of personal data: |
| 42 | 42 | |
| 43 | | - **Property data:** such as images of properties, including videos and virtual tours, property asking prices, sales history and sold prices, property addresses, floorplans, property locations and property descriptions. |
| 43 | - **Property data:** such as images of properties, including videos and virtual tours, property asking prices, sales history and sold prices, property addresses, floorplans, property locations and property descriptions. Property data alone is generally not considered personal data unless it is combined with other information which relates it to an identified or identifiable individual. |
| 44 | 44 | - **Correspondence and enquiry data:** such as name, email address, property address, content of message, telephone recordings and any transcriptions of telephone calls. |
| 45 | 45 | - **Technical and analytical data:** such as device type, IP address, web logs, usage of our site, browser type, mobile number, operating system, GPS location data, how you interact with our marketing communications, analytical data and insights.. |
| 46 | 46 | - **Financial services data (mortgage in principle):** such as contact and identity data, applicant data, employment data, financial data, property data, lifestyle data, mortgage in principle decision. |
| 47 | 47 | - **Tenant and guarantor referencing data:** contact and identity and verification data, employment data, education data, financial data, property data, lifestyle data, next of kins details, references. |
| 48 | 48 | - **Insurance and tenant related services data:** such as name, email address, property address, date of birth, employment history and status, health data, race or ethnicity, disclosure of unspent criminal convictions, payment details, signatures. |
| 49 | 49 | - **Job applicant data:** details contained in your CV and cover letter and references. |
| 137 | 137 | Our consumer Privacy Policy covers users of our consumer websites, suppliers and prospective suppliers, job applicants and journalists. |
| 138 | 138 | |
| 139 | 139 | If you are a customer of Rightmove operating in a business to business capacity and have a professional membership with Us, please refer to our [Member Privacy Policy](https://media.rightmove.co.uk/pdf/Member-Privacy-Policy.pdf). |
| 140 | 140 | |
| 141 | 141 | If you are an employee of Rightmove, please refer to our Employee Privacy Policy made available to you via our HRIS. |
| 142 | 142 | |
| 143 | | **"Members"** includes, but is not limited to estate agents, commercial agents, letting agents, managing agents, landlords, new homes developers, housing associations, overseas property owners, Build to Rent developers, surveyors, banks, building societies, insurance companies, utility providers, mortgage broker partners, other lenders and financial institutions, geo spatial platforms, Government departments, executive agencies, quangos, Acedemia institutions, professional advisors, selected CRM software providers whom we have a commercial relationship with and other categories of Members as such emerge. We are not an estate agency. |
| 143 | **"Members"** includes, but is not limited to estate agents, commercial agents, letting agents, managing agents, landlords, new homes developers, housing associations, overseas property owners, Build to Rent developers, surveyors, banks, building societies, insurance companies, utility providers, mortgage broker partners, other lenders and financial institutions, geo spatial platforms, Government departments, executive agencies, quangos, Acedemia institutions, utility providers, professional advisors, selected CRM software providers whom we have a commercial relationship with and other categories of Members as such emerge. We are not an estate agency. |
| 144 | 144 | |
| 145 | 145 | **"Partners"** are selected companies whom We choose to work with, whom we have a commercial relationship with to offer complimentary Services such as financial services (e.g. mortgage in principle), currency exchange, utilities and broadband. |
| 146 | 146 | |
| 147 | 147 | **"Prospective Members"** means businesses who have contacted Us to enquire about becoming a Member or who We have identified as a potential customer. |
| 148 | 148 | |
| 149 | 149 | **"Services"** or **"Service"** include property advertising, insurance and tenant related services (which includes tenant referencing, rent guarantee insurance, landlords' contents and/or liability insurance, tenant's contents and/or liability insurances, utilities and broadband), stamp duty land tax calculator, valuation and surveying tools, property price tracking tools, renovation calculator and financial services (which includes mortgage in principle decision, mortgage and re-mortgage calculator). |
| 255 | 255 | - customise Your experience on Our Platforms. |
| 256 | 256 | |
| 257 | 257 | #### Use of your personal information for direct marketing and other communications |
| 258 | 258 | |
| 259 | 259 | #### **Direct Marketing** |
| 260 | 260 | |
| 261 | | Where You have consented, We may Use Your Personal Information to provide direct marketing messages to You; either directly from Us or on behalf of Our Members or Partners. We will customise Our communications with You based on Your use of Our Platforms. You can opt out of direct marketing at any time from Our entities below by: |
| 261 | Where You have consented, We may Use Your Personal Information to provide direct marketing messages to You (which can include email, push notifications and SMS); either directly from Us or on behalf of Our Members or Partners. We will customise Our communications with You based on Your use of Our Platforms. You can opt out of direct marketing at any time from Our entities below by: |
| 262 | 262 | |
| 263 | 263 | ##### **Rightmove Group Limited and Rightmove Financial Services Limited:** |
| 264 | 264 | |
| 265 | 265 | - Using the unsubscribe links located at the bottom of the direct marketing emails We send You. Please ensure You click through to manage Your full marketing preferences; |
| 266 | - Following the OPT out instructions on the SMS message. |
| 266 | 267 | - Log into Your My Rightmove account to manage your marketing preferences; or |
| 267 | 268 | - Contacting Us directly on [talk-to-Us@rightmove.co.uk](mailto:talk-to-Us@rightmove.co.uk). |
| 268 | 269 | |
| 269 | 270 | ##### **Rightmove Landlord and Tenant Services Limited:** |
| 270 | 271 | |
| 271 | 272 | - Contacting Us directly on [dpo@rightmove.co.uk](mailto:dpo@rightmove.co.uk) |
| 289 | 290 | You can always make use of Our Platforms and Our Services without having to agree to direct marketing. |
| 290 | 291 | |
| 291 | 292 | From time to time, We may review Our marketing consent wording and ensure it remains compatible with the intended purpose. We will notify You of any material changes and give You the opportunity to manage Your marketing preferences. |
| 292 | 293 | |
| 293 | 294 | #### **Other Communications** |
| 294 | 295 | |
| 295 | | When You opt out of receiving direct marketing from Us, You will still continue to receive transactional messages from Us regarding Our Platforms and Services. We have a legitimate interest to send You these communications, examples of which include: |
| 296 | When You opt out of receiving direct marketing from Us, You will still continue to receive transactional messages (which can include email, push notifications, SMS) from Us regarding Our Platforms and Services. We have a legitimate interest to send You these communications, examples of which include: |
| 296 | 297 | |
| 297 | 298 | - Important updates to Our Services, Privacy Policy and Platforms; |
| 298 | 299 | - Managing Your My Rightmove account; |
| 299 | 300 | - For security reasons; |
| 300 | 301 | - To contact You about Your mortgage in principle decision; |
| 301 | 302 | - Receiving Property Alerts and/or Tracked Property Alerts where You have set them up in Your My Rightmove Account (You can amend your Property Alerts and/or Tracked Property Alerts at any time in Your My Rightmove account); |
| 304 | 305 | - Where You have successfully completed a tenant reference, to contact You about insurance and tenant related services, please refer to Our "[Tenant and Guarantor Referencing]()" table above for more information; |
| 305 | 306 | - Where You have started or completed a quote for Home Contents and Liability Insurance, We will send You an email reminding You of the quote or to complete the quote; and |
| 306 | 307 | - Where Personal Information is provided to Us where You operate as a business and it has been sourced from publicly available information, We may contact You about Our Services in a business capacity only. |
| 307 | 308 | |
| 308 | 309 | We use tracking pixels in Our email communications to You which captures whether You opened an email, device and operating system, and what parts of the email you engaged with. We rely on legitimate interests to collect and process this information in order to improve and customise Our communications with You. |
| 309 | 310 | |
| 311 | If you use Our App, we may send you push notifications to keep you informed about activity relevant to you. To do this, we use information such as your push token, device and app identifiers to ensure notifications are delivered to the right device. You can turn push notifications on or off at any time in your device settings or in the app. |
| 312 | |
| 310 | 313 | #### Photos, images and videos of you |
| 311 | 314 | |
| 312 | 315 | Where You have agreed to participate and feature in videos, images and photos for Us, these will be used for the purpose outlined to You at the time, which can include to promote Rightmove or its subsidiaries. This will be retained for as long as they are required for the purposes they were obtained for. We have a legitimate interest to use these on any of Our Platforms or 3rd party social media platforms. |
| 313 | 316 | |
| 314 | 317 | #### Removing property data from our platforms |
| 315 | 318 | |
| 367 | 370 | We require all Our third party service providers to respect the security of Your Personal Information and to treat it in accordance with the law. We do not allow Our third party service providers to use Your Personal Information for their own purposes and only permit them to process Your Personal Information for specified purposes and in accordance with Our instructions. |
| 368 | 371 | |
| 369 | 372 | You can request a list of Our third party partners and affiliates by contacting Our Data Protection Officer. |
| 370 | 373 | |
| 371 | 374 | #### Where do we store your personal information? |
| 372 | 375 | |
| 373 | | The Personal Information that We collect from You may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for Us or for one of Our suppliers or contractors. Territories outside of the EEA may not have equivalent legal protections to those that apply within the EEA, but We are under a duty to make sure that Our suppliers and contractors located outside of the EEA continue to take all steps reasonably necessary to ensure that Your Personal Information is treated securely and in accordance with this Policy. We will use Standard Contractual Clauses and/or the UK-US Data Bridge for transfers to the United States of America. By submitting Your Personal Information to Us, You agree to this transfer, storing or processing. |
| 376 | Where possible we aim to store and process personal data in the UK and EEA. |
| 374 | 377 | |
| 378 | The Personal Information that We collect from You may be transferred to, processed and/or stored at, a destination outside the UK and European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for Us or for one of Our suppliers or contractors. Territories outside of the EEA may not have equivalent legal protections to those that apply within the EEA, but We are under a duty to make sure that Our suppliers and contractors located outside of the EEA continue to take all steps reasonably necessary to ensure that Your Personal Information is treated securely and in accordance with this Policy. We will use Standard Contractual Clauses and/or the UK-US Data Bridge for transfers to the United States of America. By submitting Your Personal Information to Us, You agree to this transfer, storing or processing. |
| 379 | |
| 375 | 380 | Unfortunately, the transmission of Personal Information via the internet is not completely secure. Although We will do Our best to protect Your Personal Information, We cannot guarantee the security of Your Personal Information transmitted to Our Platforms; any transmission is at Your own risk. Once We have received Your Personal Information, We will use strict procedures and security features to try to prevent unauthorised access. |
| 376 | 381 | |
| 377 | 382 | We follow strict security procedures to ensure that Your Personal Information is not damaged, destroyed or disclosed to a third party without Your permission and to prevent unauthorised access to it. The servers and cloud based technology that store the Personal Information are kept in a secure facility with restricted physical access and We use secure firewalls and other measures to restrict electronic access. If We are working with third parties, We will require them to have in place similar measures to protect Your Personal Information. |
| 378 | 383 | |
| 379 | 384 | Only employees who need access to Your Personal Information to perform a specific job are granted access to personally identifiable Personal Information. In addition, We limit access to Your Personal Information to those agents, contractors and other third parties who have a business need to know. They will only process Your Personal Information on Our instructions and they are subject to a duty of confidentiality. |
| 380 | 385 | |
| 435 | 440 | - if You want to restrict ads in general on Your Devices You may opt out from ad tracking by enabling "Limit Ad Tracking" or "Opt Out of Ads Personalisation" (as applicable to Your Device) in Your Device settings. |
| 436 | 441 | |
| 437 | 442 | We may share certain personal information, such as hashed email addresses, with Google Ads to improve the accuracy of conversion tracking and advertising effectiveness. This data is processed securely and is only used for the purpose of matching conversions to advertising campaigns. You retain full control over your data and can manage your preferences or opt out at any time using our cookie consent mechanism |
| 438 | 443 | |
| 439 | 444 | For full details about what cookies We set and why We use them, please see Our Cookie Policy available [here](https://www.rightmove.co.uk/this-site/cookies.html). Whilst Our Apps do not use cookies, We do use similar technologies to collect information via Our App, for more information about data We collect which is stored on Your device and how We use it, please view Our App Data Storage Policy available [here](https://www.rightmove.co.uk/c/appdatapolicy/). |
| 440 | 445 | |
| 446 | When You visit Our commercial property pages or listings on Rightmove and provide consent via the cookie banner, We will collect Your IP address and share this with a third-party service to help Us identify the company domain and company name linked to that IP address. We use this information to help Us and our commercial Member agents understand which organisations are viewing commercial property listings and to help assess advertising performance. |
| 447 | |
| 441 | 448 | If You use the HomeViews platform, a separate Cookie Policy is in place which can be viewed [here](https://www.homeviews.com/cookie-policy) |
| 442 | 449 | |
| 443 | 450 | #### Third party advertising |
| 444 | 451 | |
| 445 | 452 | As well as providing the Services on Our Platforms, We also feature advertising from third parties. We use a range of advertising partners and technologies to help deliver third party advertisements on Our Platforms which may be relevant to You. To help ensure the advertisements are relevant, We match property listings data, information from cookies and clickstream data to create audience segments. We share Our audience segments with Our advertising partners and only allow certain companies to purchase advertising space on Our Platforms. For example third parties may wish to display advertisements to Users of Our Platforms which We deem as being renters and therefore We will offer space On Our Platforms where renters visit. |
| 446 | 453 | |
| 449 | 456 | We also use universal ID solutions if you have consented to them. These allow advertisers to link you with their advertising profiles and deliver personalised adverts on Our Platforms, they work by either: |
| 450 | 457 | |
| 451 | 458 | - providing a hashed (one-way encrypted) version of your email address (if you have provided this to us) to an advertising partner working on our behalf (LiveRamp UK Ltd). This does not involve any third party being able to read your email address, but allows advertisers who already have your email address to link your visit to Our Platforms with the information they already hold about you. For LiveRamp's privacy notice see https://liveramp.uk/privacy. To exercise your privacy rights regarding LiveRamp see [https://liveramp.uk/privacy/your-rights/](https://liveramp.uk/privacy/your-rights/); or |
| 452 | 459 | |
| 453 | 460 | - providing IP addresses, information about your device, browser, use of our website, internet service, DNS information, and other information collected from your browser to a data partner (ID5 Technology Ltd) acting as an independent controller. This allows advertisers who already have details about you to link your visit to Our Platform with the information they already hold about you. For ID5's privacy notice see [https://id5.io/trust/platform-privacy-policy](https://id5.io/trust/platform-privacy-policy). To opt out of ID5's processing see [https://id5-sync.com/privacy/](https://id5-sync.com/privacy/) |
| 454 | 461 | |
| 462 | We partner with Publift, a programmatic advertising platform, to help manage and optimise advertising displayed on our website. Through this partnership, advertising technology (including tags and cookies) may be used to collect information about your device and interactions with our site. This information can include identifiers such as your IP address, device information, browser type, approximate location, and browsing behaviour. These technologies enable advertising to be delivered, measured, and, where applicable, personalised. Publift works with a number of third-party advertising partners (such as ad networks and demand partners) who may also collect and process data via these technologies for similar purposes. You can view a full and up-to-date list of Publift's partners, along with details of their roles(e.g. controller or processor) and data processing activities, here: [Publift Online Partner List.](https://www.publift.com/publift-online-partner-list) We recommend reviewing Publift's privacy information to understand how your data is handled by these partners and what rights you may have in relation to such processing. |
| 463 | |
| 455 | 464 | You can request a list of the partners with whom We work by contacting Our Data Protection Officer. |
| 456 | 465 | |
| 457 | 466 | To help Us deliver third party advertisements on Our Platforms We do use Cookies. For more information, please see Our Cookie Policy available [here](https://www.rightmove.co.uk/this-site/cookies.html). |
| 458 | 467 | |
| 459 | 468 | #### Special category data and criminal offence data |
| 460 | 469 | |