Rightmove Privacy Policy changes — dated 2025-12-18

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## Full consumer privacy policy

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#### Who we are

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This Privacy Policy covers Rightmove PLC and any of Our subsidiary companies under Section 1159 Companies Act 2006 (referred to as "We" or "Us" or "Our" or "Rightmove") with the exception of HomeViews Platform Limited . These include:

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- Rightmove PLC, registered in England number 06426485. Registered office address is 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Milton Keynes, England, MK7 8LE, VAT number is 918501823;

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- Rightmove Group Limited, registered in England number 03997679. Registered office address: is 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Milton Keynes, England, MK7 8LE. VAT number is 918501823. Rightmove Group Limited (FCA Firm Reference Number 491645) is also an appointed representative of Rightmove Landlord and Tenant Services Limited and Rightmove Financial Services Limited, which are authorised and regulated by the Financial Conduct Authority (FCA) Firm Reference Number 522050 and 805415. This can be checked on the FCA register at (www.fca.org.uk/register);

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- Rightmove Landlord and Tenant Services Limited which is authorised and regulated by the Financial Conduct Authority (FCA) Firm Reference Number 522050. This can be checked on the FCA register at (www.fca.org.uk/register). Registered in England number 7064255. Trading office address: Suites 12 and 13, Part Ground Floor, Neon, Q10 Quorum Business Park, Benton Lane, Newcastle Upon Tyne, NE12 8BU. Registered office address: 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Milton Keynes, England, MK7 8LE. VAT number 100838839; and

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- Rightmove Financial Services Limited which is authorised and regulated by the Financial Conduct Authority (FCA) Firm Reference Number 805415. Registered in England number 11211259. Registered office address: 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Milton Keynes, England, MK7 8LE. VAT number 918501823.

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- **Rightmove PLC**, registered in England number 06426485. Registered office address is 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Milton Keynes, England, MK7 8LE, VAT number is 918501823;

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- **Rightmove Group Limited**, registered in England number 03997679. Registered office address: is 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Milton Keynes, England, MK7 8LE. VAT number is 918501823. Rightmove Group Limited (FCA Firm Reference Number 491645) is also an appointed representative of Rightmove Landlord and Tenant Services Limited and Rightmove Financial Services Limited, which are authorised and regulated by the Financial Conduct Authority (FCA) Firm Reference Number 522050 and 805415. This can be checked on the FCA register at (www.fca.org.uk/register);

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- **Rightmove Landlord and Tenant Services Limited** which is authorised and regulated by the Financial Conduct Authority (FCA) Firm Reference Number 522050. This can be checked on the FCA register at (www.fca.org.uk/register). Registered in England number 7064255. Trading office address: Suites 12 and 13, Part Ground Floor, Neon, Q10 Quorum Business Park, Benton Lane, Newcastle Upon Tyne, NE12 8BU. Registered office address: 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Milton Keynes, England, MK7 8LE. VAT number 100838839; and

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- **Rightmove Financial Services Limited** which is authorised and regulated by the Financial Conduct Authority (FCA) Firm Reference Number 805415. Registered in England number 11211259. Registered office address: 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Milton Keynes, England, MK7 8LE. VAT number 918501823.

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We are the providers of the Rightmove mobile application software (referred to as the "App") and the websites [www.rightmove.co.uk](https://www.rightmove.co.uk/), [https://rentalservices.rightmove.co.uk/](https://rentalservices.rightmove.co.uk/), [https://hub.rightmove.co.uk/](https://hub.rightmove.co.uk/) and [https://plc.rightmove.co.uk/](https://plc.rightmove.co.uk/) (referred to as the "Site") (together referred to as "Our Platforms") and any other Services We may operate in the future.

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We also own HomeViews Platform Limited, registered in England number 10290376. Registered office address is 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Milton Keynes, England, MK7 8LE, VAT number is 284561774. HomeViews Platform Limited "HomeViews" which operates the following site [www.homeviews.com](http://www.homeviews.com/). HomeViews Privacy Policy can be viewed here: [https://www.homeviews.com/privacy-policy](https://www.homeviews.com/privacy-policy).

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Our consumer Privacy Policy covers users of our consumer websites, suppliers and prospective suppliers, job applicants and journalists.

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If you are a customer of Rightmove operating in a business to business capacity and have a professional membership with Us, please refer to our [Member Privacy Policy](https://media.rightmove.co.uk/pdf/Member-Privacy-Policy.pdf).

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If you are an employee of Rightmove, please refer to our Employee Privacy Policy made available to you via our HRIS.

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"Members" include estate agents, commercial agents, letting agents, managing agents, landlords, new homes developers, housing associations, overseas property owners, Build to Rent developers, surveyors, banks, building societies, insurance companies, mortgage brokers, other lenders and financial institutions, Government departments, executive agencies, quangos, Acedemia institutions, professional advisors and selected CRM software providers whom we have a commercial relationship with. We are not an estate agency.

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**"Members"** include estate agents, commercial agents, letting agents, managing agents, landlords, new homes developers, housing associations, overseas property owners, Build to Rent developers, surveyors, banks, building societies, insurance companies, utility providers, mortgage broker partners, other lenders and financial institutions, geo spatial platforms, Government departments, executive agencies, quangos, Acedemia institutions, professional advisors and selected CRM software providers whom we have a commercial relationship with. We are not an estate agency.

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"Partners" are selected companies whom We choose to work with,whom we have a commercial relationship with to offer complimentary Services such as financial services (e.g. mortgage in principle), currency exchange, utilities and broadband.

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**"Partners"** are selected companies whom We choose to work with, whom we have a commercial relationship with to offer complimentary Services such as financial services (e.g. mortgage in principle), currency exchange, utilities and broadband.

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"Prospective Members" means businesses who have contacted Us to enquire about becoming a Member or who We have identified as a potential customer.

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**"Prospective Members"** means businesses who have contacted Us to enquire about becoming a Member or who We have identified as a potential customer.

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"Services" or "Service" include property advertising, insurance and tenant related services (which includes tenant referencing, rent guarantee insurance, landlords' contents and/or liability insurance, tenant's contents and/or liability insurances, utilities and broadband), stamp duty land tax calculator, valuation and surveying tools, property price tracking tools and financial services (which includes mortgage in principle decision and mortgage calculator).

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**"Services"** or **"Service"** include property advertising, insurance and tenant related services (which includes tenant referencing, rent guarantee insurance, landlords' contents and/or liability insurance, tenant's contents and/or liability insurances, utilities and broadband), stamp duty land tax calculator, valuation and surveying tools, property price tracking tools, renovation calculator and financial services (which includes mortgage in principle decision, mortgage and re-mortgage calculator).

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"Suppliers" and "Prospective Suppliers" means any external third parties whom we may engage to enable us provide the Service or Services.

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**"Suppliers"** and **"Prospective Suppliers"** means any external third parties whom we may engage to enable us provide the Service or Services.

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"Rightmove" means Rightmove Group Limited and its subsidiary companies.

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**"Rightmove"** means Rightmove Group Limited and its subsidiary companies.

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We provide Our Platforms so that:

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- Our Members can advertise property details for You to view;

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- We, or Our Members, can provide insurance, tenant and financial services to You;

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- We can provide You with access to housing market trends and historical property data;

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- We and Our partners can provide complimentary services to You; and

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- We can provide Our Members access to valuation and surveying tools.

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References to "Users", "You", "Yourself" or "Your" is a reference to individuals using Our Platforms or Services.

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References to **"Users", "You", "Yourself" or "Your"** is a reference to individuals using Our Platforms or Services.

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References to "Personal Information" means information that will allow Us to identify You and is set out in more detail in the "[Personal Information We Collect]()" sections below.

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References to **"Personal Information"** means information that will allow Us to identify You and is set out in more detail in the "[Personal Information We Collect]()" sections below.

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#### Introduction

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We are committed to protecting Your privacy. This privacy policy (referred to as the "Policy") explains how and for what purposes We use the Personal Information collected about You when You use the Site or download and use Our App on Your mobile device ("Device"). Please read this Policy carefully.

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In the tables below We set out the types of Personal Information We collect, where it comes from, why We collect it, Our lawful basis for processing the Personal Information and how long We will keep it for.

+## Privacy Policy **(last updated 18th December 2025)**
+Protecting your privacy is important to us; we want to be open with you on how and why we use your personal information.
+We have split this policy into two sections:
+. [Consumer Privacy Policy Highlights](https://www.rightmove.co.uk/c/privacy-policy/) - this gives you an overview of how we process personal information.
+. [Full Consumer Privacy Policy]() - this provides a more detailed view of our processing activities.
+We regularly review and update our Privacy Policy. For an overview on the latest changes we have made in December 2025 please [click here](https://www.rightmove.co.uk/c/consumer-privacy-policy-updates/).
 ### Consumer Privacy Policy Highlights
+Protecting your privacy is important to us; we want to be open with you on how and why we use your personal information. Below are some key highlights of our consumer privacy policy, however you can still view our [full privacy policy here.]()
+Below are some key highlights of our consumer privacy policy, however you can still view our [full privacy policy here.]()
 #### Who does our Consumer Privacy Policy apply to?
 Our consumer Privacy Policy covers users of our consumer websites, suppliers and potential suppliers, job applicants and journalists.
 If you are a customer of Rightmove operating in a business to business capacity and have a professional membership with Us, please refer to our [Member Privacy Policy](https://media.rightmove.co.uk/pdf/Member-Privacy-Policy.pdf).
 #### Personal data we collect
 We collect the following categories of personal data:
 - **Property data:** such as images of properties, including videos and virtual tours, property asking prices, sales history and sold prices, property addresses, floorplans, property locations and property descriptions.
+- **Correspondence and enquiry data:** such as name, email address, property address and telephone recordings.
+- **Correspondence and enquiry data:** such as name, email address, property address, content of message, telephone recordings and any transcriptions of telephone calls.
 - **Technical data:** such as device type, IP address, web logs, usage of our site, browser type, mobile number, operating system, GPS location data, how you interact with our marketing communications.
 - **Financial services data (mortgage in principle):** such as contact and identity data, applicant data, employment data, financial data, property data, lifestyle data, mortgage in principle decision.
 - **Tenant and guarantor referencing data:** contact and identity and verification data, employment data, education data, financial data, property data, lifestyle data, next of kins details, references.
 - **Insurance and tenant related services data:** such as name, email address, property address, date of birth, employment history and status, health data, race or ethnicity, disclosure of unspent criminal convictions, payment details, signatures.
 - **Human resource data:** details contained in your CV and cover letter and references.
 - **Supplier and potential supplier data**: contact and identity data, PEPs and sanctions checks, criminal offence data, identity and verification data.
 #### Sources of personal data
 We process personal data that we receive from:
 - you when you get in touch with us, create and use your My Rightmove Account, make use of our websites and services, enquire about a property or request a valuation, are or wish to become a supplier or apply for a job with us.
+- our members (e.g. estate and letting agents) when they advertise properties on our sites or wish to conduct credit and reference checks for potential tenants and mortgage brokers when you request their assistance with a mortgage in principle.
+- our members (e.g. estate and letting agents) when they advertise properties on our sites or wish to conduct credit and reference checks for potential tenants and mortgage broker partners when you request their assistance with a mortgage in principle.
 - third parties (e.g. Land Registry, Land Register of Scotland, credit reference agencies, identity service providers and fraud prevention agencies).
 - our partners (e.g. mortgage providers).
 - publicly available sources such as Companies House and the Electoral Roll.
 #### Purpose and lawful basis
 - build property databases, valuation and surveyor tools.
 - provide current and historical market and property trends.
 - provide services such as:
     - enabling you to enquire about property or request a property valuation.
     - tenant and guarantor referencing including credit checks.
     - home related services such as a tenancy agreement, facilitating payment between our members and you, insurance and utilities.
+    - financial services such as mortgage calculator and apply for and receive a mortgage in principle.
+    - financial services such as mortgage calculator, to apply for and receive a mortgage in principle and to send any referrals or enquiries to mortgage broker partners.
 - resolve any queries or complaints you may have.
 - customise and enrich your experience on our sites.
 - process your job application and consider you for our vacancies.
 - help keep our site safe and secure.
 - where you are a supplier or potential supplier, to conduct supplier due diligence and to engage in services.
 - improve our sites and services and to help trouble shoot.
 #### Storing your personal data
 We predominantly store and process your personal data in the European Economic Area (EEA). However, in some circumstances it may be transferred to, stored or accessed outside the EEA. As such we will ensure we have appropriate safeguards and security measures in place to protect your data.
 #### Profiling and automated decision making
+We may profile your activity on our sites, and platforms to help us better understand your needs and home moving stage so that we can customise your experience on our sites, suggest services that may be of interest to you, tailor our communications with you and to identity opportunities to improve training and insights with us and our members. We do not make automated decisions which will have a legal or similar effect on you. The mortgage lenders we work with use automated decision making to assess your mortgage in principle applications based on the information you provided them.
+We may profile your activity on our sites, and platforms to help us better understand your needs and home moving stage so that we can customise your experience on our sites, suggest services that may be of interest to you, tailor our communications with you and to identity opportunities to improve training and insights with us and our members and for service and product improvements . We do not make automated decisions which will have a legal or similar effect on you. The mortgage lenders we work with use automated decision making to assess your mortgage in principle applications based on the information you provided them.
 You can always object to profiling by emailing us at: [dpo@rightmove.co.uk](mailto:dpo@rightmove.co.uk).
+The mortgage lenders we work with use automated decision making to assess your mortgage in principle applications based on the information you provided them.
 **Use of AI**
 We use AI, machine learning models and other similar technology to help us analyse trends, improve our platforms and services, enhance our customer services, better understand your needs, to provide you a more customised experience on our platforms and to improve our communications with you. We do not use AI to make any automated decisions which will have a legal or similar effect on you.
 #### Your rights
 ## Full consumer privacy policy
 #### Who we are
 This Privacy Policy covers Rightmove PLC and any of Our subsidiary companies under Section 1159 Companies Act 2006 (referred to as "We" or "Us" or "Our" or "Rightmove") with the exception of HomeViews Platform Limited . These include:
+- Rightmove PLC, registered in England number 06426485. Registered office address is 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Milton Keynes, England, MK7 8LE, VAT number is 918501823;
+- Rightmove Group Limited, registered in England number 03997679. Registered office address: is 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Milton Keynes, England, MK7 8LE. VAT number is 918501823. Rightmove Group Limited (FCA Firm Reference Number 491645) is also an appointed representative of Rightmove Landlord and Tenant Services Limited and Rightmove Financial Services Limited, which are authorised and regulated by the Financial Conduct Authority (FCA) Firm Reference Number 522050 and 805415. This can be checked on the FCA register at (www.fca.org.uk/register);
+- Rightmove Landlord and Tenant Services Limited which is authorised and regulated by the Financial Conduct Authority (FCA) Firm Reference Number 522050. This can be checked on the FCA register at (www.fca.org.uk/register). Registered in England number 7064255. Trading office address: Suites 12 and 13, Part Ground Floor, Neon, Q10 Quorum Business Park, Benton Lane, Newcastle Upon Tyne, NE12 8BU. Registered office address: 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Milton Keynes, England, MK7 8LE. VAT number 100838839; and
+- Rightmove Financial Services Limited which is authorised and regulated by the Financial Conduct Authority (FCA) Firm Reference Number 805415. Registered in England number 11211259. Registered office address: 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Milton Keynes, England, MK7 8LE. VAT number 918501823.
+- **Rightmove PLC**, registered in England number 06426485. Registered office address is 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Milton Keynes, England, MK7 8LE, VAT number is 918501823;
+- **Rightmove Group Limited**, registered in England number 03997679. Registered office address: is 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Milton Keynes, England, MK7 8LE. VAT number is 918501823. Rightmove Group Limited (FCA Firm Reference Number 491645) is also an appointed representative of Rightmove Landlord and Tenant Services Limited and Rightmove Financial Services Limited, which are authorised and regulated by the Financial Conduct Authority (FCA) Firm Reference Number 522050 and 805415. This can be checked on the FCA register at (www.fca.org.uk/register);
+- **Rightmove Landlord and Tenant Services Limited** which is authorised and regulated by the Financial Conduct Authority (FCA) Firm Reference Number 522050. This can be checked on the FCA register at (www.fca.org.uk/register). Registered in England number 7064255. Trading office address: Suites 12 and 13, Part Ground Floor, Neon, Q10 Quorum Business Park, Benton Lane, Newcastle Upon Tyne, NE12 8BU. Registered office address: 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Milton Keynes, England, MK7 8LE. VAT number 100838839; and
+- **Rightmove Financial Services Limited** which is authorised and regulated by the Financial Conduct Authority (FCA) Firm Reference Number 805415. Registered in England number 11211259. Registered office address: 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Milton Keynes, England, MK7 8LE. VAT number 918501823.
 We are the providers of the Rightmove mobile application software (referred to as the "App") and the websites [www.rightmove.co.uk](https://www.rightmove.co.uk/), [https://rentalservices.rightmove.co.uk/](https://rentalservices.rightmove.co.uk/), [https://hub.rightmove.co.uk/](https://hub.rightmove.co.uk/) and [https://plc.rightmove.co.uk/](https://plc.rightmove.co.uk/) (referred to as the "Site") (together referred to as "Our Platforms") and any other Services We may operate in the future.
 We also own HomeViews Platform Limited, registered in England number 10290376. Registered office address is 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Milton Keynes, England, MK7 8LE, VAT number is 284561774. HomeViews Platform Limited "HomeViews" which operates the following site [www.homeviews.com](http://www.homeviews.com/). HomeViews Privacy Policy can be viewed here: [https://www.homeviews.com/privacy-policy](https://www.homeviews.com/privacy-policy).
 Our consumer Privacy Policy covers users of our consumer websites, suppliers and prospective suppliers, job applicants and journalists.
 If you are a customer of Rightmove operating in a business to business capacity and have a professional membership with Us, please refer to our [Member Privacy Policy](https://media.rightmove.co.uk/pdf/Member-Privacy-Policy.pdf).
 If you are an employee of Rightmove, please refer to our Employee Privacy Policy made available to you via our HRIS.
+"Members" include estate agents, commercial agents, letting agents, managing agents, landlords, new homes developers, housing associations, overseas property owners, Build to Rent developers, surveyors, banks, building societies, insurance companies, mortgage brokers, other lenders and financial institutions, Government departments, executive agencies, quangos, Acedemia institutions, professional advisors and selected CRM software providers whom we have a commercial relationship with. We are not an estate agency.
+**"Members"** include estate agents, commercial agents, letting agents, managing agents, landlords, new homes developers, housing associations, overseas property owners, Build to Rent developers, surveyors, banks, building societies, insurance companies, utility providers, mortgage broker partners, other lenders and financial institutions, geo spatial platforms, Government departments, executive agencies, quangos, Acedemia institutions, professional advisors and selected CRM software providers whom we have a commercial relationship with. We are not an estate agency.
+"Partners" are selected companies whom We choose to work with,whom we have a commercial relationship with to offer complimentary Services such as financial services (e.g. mortgage in principle), currency exchange, utilities and broadband.
+**"Partners"** are selected companies whom We choose to work with, whom we have a commercial relationship with to offer complimentary Services such as financial services (e.g. mortgage in principle), currency exchange, utilities and broadband.
+"Prospective Members" means businesses who have contacted Us to enquire about becoming a Member or who We have identified as a potential customer.
+**"Prospective Members"** means businesses who have contacted Us to enquire about becoming a Member or who We have identified as a potential customer.
+"Services" or "Service" include property advertising, insurance and tenant related services (which includes tenant referencing, rent guarantee insurance, landlords' contents and/or liability insurance, tenant's contents and/or liability insurances, utilities and broadband), stamp duty land tax calculator, valuation and surveying tools, property price tracking tools and financial services (which includes mortgage in principle decision and mortgage calculator).
+**"Services"** or **"Service"** include property advertising, insurance and tenant related services (which includes tenant referencing, rent guarantee insurance, landlords' contents and/or liability insurance, tenant's contents and/or liability insurances, utilities and broadband), stamp duty land tax calculator, valuation and surveying tools, property price tracking tools, renovation calculator and financial services (which includes mortgage in principle decision, mortgage and re-mortgage calculator).
+"Suppliers" and "Prospective Suppliers" means any external third parties whom we may engage to enable us provide the Service or Services.
+**"Suppliers"** and **"Prospective Suppliers"** means any external third parties whom we may engage to enable us provide the Service or Services.
+"Rightmove" means Rightmove Group Limited and its subsidiary companies.
+**"Rightmove"** means Rightmove Group Limited and its subsidiary companies.
 We provide Our Platforms so that:
 - Our Members can advertise property details for You to view;
 - We, or Our Members, can provide insurance, tenant and financial services to You;
 - We can provide You with access to housing market trends and historical property data;
 - We and Our partners can provide complimentary services to You; and
 - We can provide Our Members access to valuation and surveying tools.
+References to "Users", "You", "Yourself" or "Your" is a reference to individuals using Our Platforms or Services.
+References to **"Users", "You", "Yourself" or "Your"** is a reference to individuals using Our Platforms or Services.
+References to "Personal Information" means information that will allow Us to identify You and is set out in more detail in the "[Personal Information We Collect]()" sections below.
+References to **"Personal Information"** means information that will allow Us to identify You and is set out in more detail in the "[Personal Information We Collect]()" sections below.
 #### Introduction
 We are committed to protecting Your privacy. This privacy policy (referred to as the "Policy") explains how and for what purposes We use the Personal Information collected about You when You use the Site or download and use Our App on Your mobile device ("Device"). Please read this Policy carefully.
 In the tables below We set out the types of Personal Information We collect, where it comes from, why We collect it, Our lawful basis for processing the Personal Information and how long We will keep it for.
 ##### Financial services (e.g., mortgage in principle)
 #### Profiling
 We may from time to time profile Your activity when using Our Services or Our Platforms.
+This profiling is based on telephone and email enquiries You send to Our Members, properties advertised on Our Platforms, cookies, Your activity on Our Site, information You either provide Us or We collect in the course of using Our Platforms and Services (such as living situation, property ownership and what Services You utilise on Our Site etc.). We may use this information both now and, in the future, to identify or indicate:
+This profiling is based on telephone and email enquiries You send to Our Members, properties advertised on Our Platforms, cookies, Your activity on Our Site, information You either provide Us or We collect in the course of using Our Platforms and Services (such as living situation, property ownership, mortgage in principle decisions, Your journey with a mortgage broker partner and what Services You utilise on Our Site etc.). We may use this information both now and, in the future, to identify or indicate:
 - any properties You may have for sale or let;
 - whether You are intending to sell or let Your property or may be in the future;
 - if You have subsequently instructed one of Our Members to advertise Your property;
 - whether Your property is being advertised on Rightmove and its property status;
 - what stage in the home moving process You are;
 - whether You have a mortgage in principle decision;
+- whether You may require mortgage services, lending support or financial advice (such as a mortgage-in-principle) from our mortgage lender partner or mortgage broker partners.
 - whether You are a first time buyer, first time renter, re-mortgaging, investing, a seller, tenant, a landlord etc.;
 - if You may require a valuation of Your property;
 - whether You have been through Our tenant referencing.
 - actions You have taken on Our Sites; and
 - whether You are likely to require any of Our Services.
 - Helping Us better understand Your needs in order to provide You a more customised and relevant experience on Rightmove.
 - To help predict when You may require Our services (such as mortgages, broadband, insurance, valuation etc.) in order to provide You a timely and personalised experience on Rightmove and in our marketing communications with You.
 - To help identify Broadband deals based on Your requirements You tell Us when You use the Broadband tools on Our Platforms.
 - To tailor Our marketing communications with You.
 - To assist with responding to enquiries You may have with Us and improve Our communications with You.
+- To identify areas we can improve our services.
+- For training, monitoring and quality assurance purposes.
+- To enable You to restyle images of a property listing to help You visualise how a property could look.
 #### Sharing of personal information between Rightmove and its subsidiaries
 Personal Information You provide Us may be shared between Our subsidiaries in order to:
 - provide Our Platforms and Services to You;
 - improve Our Platforms and Services; and
 It may take up to 72hours from the time You receive confirmation from Us that Your preferences are being updated to unsubscribe You from direct marketing.
 The types of things that We may do include:
 - Providing direct marketing advertisements and communications to You via email, text, post or telephone;
+- Making suggestions and recommendations to You and other Users of Our Platforms and Our Services about goods or Services that may interest You or them;
+- Making suggestions and recommendations to You about Our Platforms, Services , Members or Partners that may be of interest to You (such as a property valuation, or mortgage services etc);
 - Tailor Our communications to You based on Your activity on Our Sites.
 - Communicating with You on third party social media platforms;
 - Monitoring the effectiveness of Our direct marketing communications and Your responses to it which can help Us improve Our Services and communications;
 - Using a clear image GIF to track results of an email campaign such as the device You use. You can turn this off for future emails by turning off images in the email itself;
 - Using tracking pixels in Our direct marketing communications which measure open rates, interactions with Our campaigns, identifies device and operating system You use. We use tracking pixels for our own legitimate interests in order that We can analyse Our campaigns as well as to improve and tailor Our communications with You;
 - Where Your tenant reference is successful We may use Your Personal Information to contact You via text, email and/or telephone to inform You about insurance, utilities, broadband or other tenant related services (We obtain Your consent to send direct marketing to You for this processing as part of the tenant reference application form); and
 - Where Personal Information is provided to Us where You operate as a business and it has been sourced from publicly available information, We may contact You about Our Services in a business capacity only.
 We use tracking pixels in Our email communications to You which captures whether You opened an email, device and operating system, and what parts of the email you engaged with. We rely on legitimate interests to collect and process this information in order to improve and customise Our communications with You.
 #### Photos, images and videos of you
+Where You have agreed to participate and feature in videos, images and photos for Us, these will be used for the purpose outlined to You at the time, which can include to promote Rightmove or its subsidiaries. This will be retained for no more than 3 years after the purpose has ended. We have a legitimate interest to use these on any of Our Platforms or 3rd party social media platforms.
+Where You have agreed to participate and feature in videos, images and photos for Us, these will be used for the purpose outlined to You at the time, which can include to promote Rightmove or its subsidiaries. This will be retained for as long as they are required for the purposes they were obtained for. We have a legitimate interest to use these on any of Our Platforms or 3rd party social media platforms.
 #### Removing property data from our platforms
 If You have any concerns about the properties advertised on the Platforms, please contact Us at [dataquality@rightmove.co.uk](mailto:dataquality@rightmove.co.uk) and We will endeavour to resolve the issue promptly.
 If You are a vendor or landlord of a property that is being actively marketed on Our Platforms and You want this removed, please contact Your estate agent or lettings agent directly in the first instance.
 - Telephony providers (including call recording);
 - Our support ticketing systems;
 - SMS providers;
 - E-calendar providers;
 - E-signatory providers;
 - Payment providers;
+- AI providers;
 - Translation and transcription providers;
 - Market research agencies;
 - Call transcription providers;
 - IT providers who provide systems to Us for the purposes of hosting and supporting Our Platforms and updates to Our Members such as delivering property and valuation enquiries to Our Members; and
 - Marketing agencies and systems that allow Us to send marketing communications to You and to make sure the marketing communications are relevant.
 Some web browsers incorporate a "Do Not Track" feature. Currently, as there is not yet an accepted industry standard for how to respond to Do Not Track signals, Our Services and Our Platforms do not currently respond to such signals, however You can:
 - manage Your Cookie settings [here](https://www.rightmove.co.uk/this-site/cookies.html);
 - if You want to restrict ads in general on Your Devices You may opt out from ad tracking by enabling "Limit Ad Tracking" or "Opt Out of Ads Personalisation" (as applicable to Your Device) in Your Device settings.
+We may share certain personal information, such as hashed email addresses, with Google Ads to improve the accuracy of conversion tracking and advertising effectiveness. This data is processed securely and is only used for the purpose of matching conversions to advertising campaigns. You retain full control over your data and can manage your preferences or opt out at any time using our cookie consent mechanism
 For full details about what cookies We set and why We use them, please see Our Cookie Policy available [here](https://www.rightmove.co.uk/this-site/cookies.html). Whilst Our Apps do not use cookies, We do use similar technologies to collect information via Our App, for more information about data We collect which is stored on Your device and how We use it, please view Our App Data Storage Policy available [here](https://www.rightmove.co.uk/c/appdatapolicy/).
 If You use the HomeViews platform, a separate Cookie Policy is in place which can be viewed [here](https://www.homeviews.com/cookie-policy)
 #### Third party advertising
 We use different technologies and practices for advertisers to purchase advertising space on Our Platforms. This includes Us selecting advertisements through a bidding process from selected companies which allows real-time advertising on Our Platforms, working with digital agencies or directly with third party advertisers. You can request a list of the partners with whom We work by contacting Our Data Protection Officer.
 To help Us deliver third party advertisements on Our Platforms We do use Cookies. For more information, please see Our Cookie Policy available [here](https://www.rightmove.co.uk/this-site/cookies.html).
 #### Special category data and criminal offence data
+For Our tenant referencing, insurance, tenant and financial Services (mortgages - Mortgage in Principle and Mortgage Brokers), We may collect special categories of Personal Information about You (this may include Your race or ethnicity, information about Your health, whether You appear on politically exposed persons or sanctions list, and any criminal convictions, whether You are in receipt of benefits or Your gender which could infer special category data). We rely on explicit consent to collect and process this data, however for some information being for insurance products We may rely on 'insurance' as Our condition of processing.
+For Our tenant referencing, insurance, tenant and financial Services (mortgages - Mortgage in Principle and Mortgage Broker partners), We may collect special categories of Personal Information about You (this may include Your race or ethnicity, information about Your health, whether You appear on politically exposed persons or sanctions list, and any criminal convictions, whether You are in receipt of benefits or Your gender which could infer special category data). We rely on explicit consent to collect and process this data, however for some information being for insurance products We may rely on 'insurance' as Our condition of processing.
 We may collect data on vulnerabilities You disclose to Us. This is on order to support You and improve Our Services to You and We will share this with insurance providers where an insurance sale is made and where Your consent is obtained. We only keep this information for as long as is necessary. We employ appropriate technical and organisational measures to ensure Your Personal Information is secure.
+For financial services (mortgages - Mortgage in Principle and Brokers) where You correspond with Us and You identify You have a vulnerability, we may record that You are a vulnerable customer in Our ticketing system. This is collected as part of Our consumer duty requirements. We rely on Legitimate Interests and rely on the condition of 'equality of opportunity and treatment' to process this data.
+For financial services (mortgages - Mortgage in Principle and Mortgage Broker partners) where You correspond with Us and You identify You have a vulnerability, we may record that You are a vulnerable customer in Our ticketing system. This is collected as part of Our consumer duty requirements. We rely on Legitimate Interests and rely on the condition of 'equality of opportunity and treatment' to process this data.
 Where You are undertaking PEPs and Sanctions checks as part of tenant referencing this may infer special category data and criminal offence data. We rely on substantial public interest, preventing or detecting unlawful acts and regulatory requirements relating to unlawful acts and dishonesty to process this data.
 If You are a supplier or prospective supplier and You are a person of significant control we undertake PEPS and Sanction Checks and supplier due diligence checks which may infer special category data or criminal offence data. We rely on substantial public interest, preventing or detecting unlawful acts and regulatory requirements relating to unlawful acts and dishonest to process this data.
 #### Aggregated data
 #### Change of purpose
 We will only use Your Personal Information for the purposes for which We collected it, unless We reasonably consider that We need to use it for another reason and that reason is compatible with the original purpose. If You wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact Us. If We need to use Your Personal Information for an unrelated purpose, We will notify You and We will explain the legal basis which allows Us to do so. Please note that We may process Your Personal Information without Your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
 #### Changes to this policy
+We regularly review and update Our Privacy Policy. For an overview on the latest changes We have made please [click here](https://www.rightmove.co.uk/c/consumer-privacy-policy-updates/).
 We may change the terms of this Policy at any time. Any changes We may make to this Policy in the future will be posted on Our Platforms and displayed on-screen when You use Our App.
 You may be required to read and accept any revised Policy to continue Your use of Our Platforms. The amended terms will be made available with new uploads or updates of the App and will be displayed in the Privacy Policy section of the App.
 Please check back frequently to see any updates or changes to this Policy, as You will be deemed to accept such changes from Your continued use of Our Platforms.
+Issue date: September 2025
+Issue date: December 2025