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Privacy Statement

This update makes several small link and wording corrections, but also removes three consumer-protective statements: a promise not to share your phone number with third parties for their own marketing, a statement that Kids profiles are excluded from behavioral advertising, and the entire 'Supplemental Privacy Disclosures for US Residents' section covering CCPA-style rights (know, delete, correct, opt out of sale/sharing, GPC honoring, appeals, financial-incentive notice). It also slightly widens the definition of 'Behavioral Advertisements' to explicitly include tracking within the Netflix service itself, not just on outside sites.

US privacy-rights disclosures (know, delete, correct, appeals, financial-incentive notice) removed from this documentThis version no longer explains, in the privacy statement itself, how US residents can…

This version no longer explains, in the privacy statement itself, how US residents can request to know what data Netflix has, correct it, delete it, appeal a denied request, or understand the financial-incentive/discount tradeoff for ad-supported plans. Even if these legal rights still exist under state law, removing the explanation makes it harder for an ordinary consumer to find out how to use them.

“## Supplemental Privacy Disclosures for US Residents”

What you can do — If you're a US resident wanting to exercise privacy rights (access, deletion, correction), go directly to help.netflix.com/node/100637 or contact privacy@netflix.com rather than relying on this document.

OTHER
'Do Not Sell or Share' opt-out and Global Privacy Control honoring no longer explained hereThe section that told US consumers how to opt out of the 'sale' or 'sharing' of their data…

The section that told US consumers how to opt out of the 'sale' or 'sharing' of their data for advertising/marketing, and how Netflix honors browser-based Global Privacy Control signals, was removed along with the rest of the US rights section. This makes it harder to find how to stop this data sharing.

“Do Not Sell or Share My Personal Information. As of the date of this Privacy Statement, we may use certain categories of personal information to support advertisements or engage in Netflix marketing activities.”

What you can do — Use netflix.com/dnsspi directly to opt out of data sale/sharing for advertising, since the instructions are no longer in this document.

DATA SHARING
No longer promises your phone number stays out of third parties' hands for their own marketingNetflix removed its explicit commitment not to give your phone number (or your consent) to…

Netflix removed its explicit commitment not to give your phone number (or your consent) to third parties or affiliates so they can market to you directly. Without this line, Netflix has more room to share phone numbers with partners for their own promotional purposes.

“If you consent to receive Netflix communications on your phone number such as through text messages, we do not disclose your phone number or your consent to third parties (or affiliates) for their own promotional or direct marketing purposes.”

What you can do — Be cautious about providing a phone number for Netflix text notifications; contact privacy@netflix.com to ask whether your number could now be shared with third parties for their own marketing.

DATA SHARING
Removed the specific promise that Kids profiles are free from behavioral advertisingNetflix deleted the sentence stating 'We do not engage in Behavioral Advertising on Kids…

Netflix deleted the sentence stating 'We do not engage in Behavioral Advertising on Kids profiles,' along with the description of what limited data is processed on Kids profiles. Removing this explicit safeguard for children's profiles is concerning, even though it doesn't confirm behavioral ads are now being shown to kids.

“We do not engage in Behavioral Advertising on Kids profiles.”

What you can do — If you use a Kids profile for a child, watch for any targeted/behavioral ads appearing and contact privacy@netflix.com if you have concerns about children's data use.

DATA COLLECTION
'Behavioral Advertisements' now explicitly includes tracking inside the Netflix app, not just outside sitesThe definition of ads that are targeted based on your activity was broadened to cover…

The definition of ads that are targeted based on your activity was broadened to cover interactions within the Netflix service itself, in addition to third-party sites. This means more of your in-app behavior can now be used to target ads at you.

“selected based on information about your use and/or interactions within the Netflix service and/or with unaffiliated third party services”

What you can do — Review the 'Advertising Choices' section of your account privacy settings to manage or limit behavioral ad targeting.

DATA COLLECTION
20260811_rev01 → 20260911_rev01COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED
1This Privacy Statement explains how we collect, use, and disclose your personal information when you interact with the "Netflix service" (that term and "Netflix content" are defined in the Netflix Terms of Use available at [netflix.com/terms](https://help.netflix.com/legal/termsofuse)) or anywhere we display or reference this Privacy Statement. It also explains what privacy rights you have and how to exercise them. Certain functionalities or apps that are part of the Netflix service may also provide you with contextual privacy information or choices, in addition to the information and choices described in this Privacy Statement. Please note that this Privacy Statement may be easier to navigate when viewed on your web browser.
1This Privacy Statement explains how we collect, use, and disclose your personal information when you interact with the "Netflix service" (that term and "Netflix content" are defined in the Netflix Terms of Use available at [netflix.com/terms](https://netflix.com/terms)) or anywhere we display or reference this Privacy Statement. It also explains what privacy rights you have and how to exercise them. Certain functionalities or apps that are part of the Netflix service may also provide you with contextual privacy information or choices, in addition to the information and choices described in this Privacy Statement. Please note that this Privacy Statement may be easier to navigate when viewed on your web browser.
± CHANGEDBroken/placeholder links fixed

Several links that previously pointed to broken or placeholder addresses (Terms of Use, international transfers page, rights page) were corrected to working URLs.

22
3To see our [US State Privacy Notice](), including "Notice at Collection" details, please click on the link, go to [netflix.com/privacy#states](), or scroll down to the "Supplemental Privacy Disclosures for US Residents" section.
− REMOVEDRemoved pointer to separate US State Privacy Notice

The intro no longer tells US readers they can jump to a 'US State Privacy Notice' or scroll to the US residents section, consistent with that section being removed later in the document.

4
53### Contacting Us
64
75For questions about this Privacy Statement, our use of your personal information, or how to exercise [your privacy rights](), please contact our Data Protection Officer/Privacy Office at [privacy@netflix.com](mailto:privacy@netflix.com). For general questions about the Netflix service, your account, or how to contact customer service, please visit [help.netflix.com](https://help.netflix.com/).
86
97Information about the specific Netflix entity (or entities) that are responsible for your personal information (known as the "data controller" in certain countries) is available at [netflix.com/legal/corpinfo](https://help.netflix.com/legal/corpinfo).
108
2119- Purchase information: We collect purchase information such as information you provide when you make a purchase with Netflix, your purchase history and other products purchased or considered (such as those in your shopping cart), and overall purchase habits.
2220
2321- Netflix account/profile information: We collect information that is associated with your Netflix account and/or Netflix profiles on your account (such as profile name and icon, Netflix game handle, ratings and feedback you provide for Netflix content), "My List" (watch list of titles), "continue watching" information, account/profile settings, and choices in connection with your use of the Netflix service.
2422
2523- Usage information: We collect information about your interaction with the Netflix service (including playback events, such as play, pause, etc.); choices made when engaging with interactive titles, your Netflix game activity (such as gameplay, game use and interaction information, and progress or saved game information); Netflix viewing and gaming history; search queries on the Netflix service; voice inputs (including transcripts and recordings) when using voice-related features; and other information about your use and interaction with the Netflix service (such as app clicks, text input, page views, time and duration of access, and camera/photo access for QR-code functionality and Netflix games features).
2624
27- Advertising information: We collect information about the advertisements on the Netflix service that you view or interact with, device information (such as resettable device identifiers), IP addresses, inferences we make about you or your household based on data we collect from or about you (such as the types of ads you or your household prefer to see), and information provided by Advertising Companies (such as your demographic information, likely interests they have collected or inferred from your interactions and purchases through their own and other websites and apps). We also collect information on Advertiser websites and apps. We use this information to support advertisements (including behavioral advertisements in accordance with your preferences. "Behavioral Advertisements" are those that are selected based on information about your use and/or interactions with unaffiliated third party services).
25- Advertising information: We collect information about the advertisements on the Netflix service that you view or interact with, device information (such as resettable device identifiers), IP addresses, inferences we make about you or your household based on data we collect from or about you (such as the types of ads you or your household prefer to see), and information provided by Advertising Companies (such as your demographic information, likely interests they have collected or inferred from your interactions and purchases through their own and other websites and apps). We also collect information on Advertiser websites and apps. We use this information to support advertisements (including behavioral advertisements in accordance with your preferences. "Behavioral Advertisements" are those that are selected based on information about your use and/or interactions within the Netflix service and/or with unaffiliated third party services).
± CHANGED'Behavioral Advertisements' definition widened to include in-app tracking

Previously, Netflix's definition of behavioral ads only referenced tracking on outside ('unaffiliated third party') services. Now it explicitly includes tracking your activity within the Netflix service itself as a basis for targeted ads.

2826
2927- Device and network information: We collect information about your computer or other Netflix supported devices you might use to access our service (such as smart TVs, mobile devices, set top boxes, gaming systems, and other streaming media devices), your network, and network devices. The information includes:
3028
3129 - device IDs or other unique identifiers, including for your network devices, and devices that are Netflix supported on your network;
3230
3331 - IP addresses (which can be used to tell us the general location of your device, such as your city, state/province, and postal code);
9795- To enable Partner integrations and promotions so that our Partners can promote the Netflix service and make it available to you through Partner devices and integrations, based on the specific relationship you have with the Partner. We use the following [categories of personal information]() for this purpose: personal details, payment details, Netflix account/profile information, usage information, device and network information, and communications.
9896
9997- To send marketing and informational messages including news and promotional communications about our service, new features, available Netflix content, Offers, as well as Netflix marketing on third party services. Any of these messages, including Netflix marketing on third party services, may be personalized for you or your likely interests. Please see the section "Communication Preferences" below to change your communications preferences. To understand your choices in connection with Netflix's marketing on third party services, please see the "Cookies and other Technologies" section below. Depending on the nature of the message we send, we may use the following [categories of personal information]() for this purpose: personal details, payment details, Netflix account/profile information, purchase information, usage information, device and network information, and communications.
10098
10199- To support advertisements including to provide, analyze, administer, enhance, optimize, select, deliver and measure advertisements. We use the following [categories of personal information]() for this purpose: personal details, payment details, purchase information, Netflix account/profile information, usage information, advertising information, and device and network information.
102100
103 We use your personal information to present you with advertisements. Some of our advertisements may be Behavioral Advertisements . Please see the section "Advertising Choices" below to learn about your choices.
101 We use your personal information to present you with advertisements. Some of our advertisements may be Behavioral Advertisements. Please see the section "Advertising Choices" below to learn about your choices.
104102
105103- For safety, security, and fraud prevention including to secure our systems, protect our business, and to investigate, prevent, and detect prohibited or illegal activities and other security/technical issues. We use the following [categories of personal information]() for this purpose: personal details, payment details, Netflix account/profile information, usage information, advertising information, device and network information, and communications.
106104
107105- To comply with law and enforce the Netflix Terms of Use including to satisfy applicable law, regulation, legal process, or governmental request, and to protect against harm to the rights, property or safety of Netflix, its users or the public, as required or permitted by law, and to enforce applicable community guidelines. This also includes determining whether a particular device is permitted to use the account consistent with the Netflix Terms of Use. We use the following [categories of personal information]() for this purpose: personal details, payment details, Netflix account/profile information, usage information, advertising information, device and network information, and communications.
108106
109107### Who We Disclose Personal Information To
129127- Compliance with law and enforcing the Netflix Terms of Use: We may disclose your personal information as necessary to comply with applicable law, regulation, legal process, or governmental request, and processing necessary to protect against harm to the rights, property or safety of Netflix, its users or the public, as required or permitted by law. We may disclose personal information for the following [purpose](): to comply with law and enforce the Netflix Terms of Use.
130128
131129### International Transfers of Personal Information
132130
133131Netflix operates from various countries around the world, as do its Service Providers, Partners, and other third parties to whom we may need to disclose your personal information, as described above. This means that when you use or interact with Netflix, your personal information may be transferred to other countries that have different data protection laws than those where you reside.
134132
135However, whenever we transfer personal information to other countries, we ensure that the personal information is transferred in accordance with applicable data protection laws and this Privacy Statement. Specifically, we use a variety of contractual, technical, and organizational measures as appropriate for such transfers, including data protection agreements, technical protections, and practices to challenge disproportionate or unlawful government authority requests. You can find out more about how we disclose and transfer your personal information internationally here: [help.netflix.com/legal/personal-information-international-transfers](https://help.netflix.com/legal/personal-information-international-transfers).
133However, whenever we transfer personal information to other countries, we ensure that the personal information is transferred in accordance with applicable data protection laws and this Privacy Statement. Specifically, we use a variety of contractual, technical, and organizational measures as appropriate for such transfers, including data protection agreements, technical protections, and practices to challenge disproportionate or unlawful government authority requests. You can find out more about our international transfers here: [help.netflix.com/legal/uk-eea-disclosure-and-international-transfers](https://help.netflix.com/legal/uk-eea-disclosure-and-international-transfers).
136134
137135### Supplemental Privacy Disclosures
138136
139137We provide supplemental information regarding certain aspects of the Netflix service (such as certain Netflix games features) in the section "[Supplemental Privacy Disclosures for Certain Services and Regions]()" below. In addition, data protection laws in certain countries or regions may require us to provide additional or different information to disclosures above in this Privacy Statement. Where this is the case, such information is also provided in the section "Supplemental Privacy Disclosures for Certain Services and Regions" below.
140138
141139## Section B: Your Rights and Controls
153151- Objection, restriction, and withdrawal of consent: You can object to or request that we restrict processing of your personal information. If we have collected and are processing your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent. For more information, please see [help.netflix.com/node/100637](https://help.netflix.com/node/100637).
154152
155153- Right to complain: You have the right to complain to a data protection authority about our processing of your personal information but we encourage you to first contact us with any questions or concerns.
156154
157155- Right not to be subject to automated decision making: You may have a right not to be subject to a decision made solely using automated means, where such decision would have a legal effect on you or produce a similarly significant effect.
158156
159For any other requests, or if you are unable to exercise your rights using any of the methods explained above, please contact [privacy@netflix.com](mailto:privacy@netflix.com).
157For any other requests, or if you are unable to exercise your rights using any of the methods explained above, please contact [privacy@netflix.com.](mailto:privacy@netflix.com)
160158
161159You can exercise the rights described above when we receive a verified request in accordance with applicable law.
162160
163161### Communication and Marketing Preferences
164162
165- Email and Text Messages. If you no longer want to receive certain communications from us via email or text message, please access the "Notification settings" option for the relevant profile within the "Account" section of our website. Alternatively, click the "unsubscribe" link in the email or reply STOP (or as otherwise instructed) to the text message (note: you may receive a confirmation text message in this case). Please note that you cannot unsubscribe from transactional messages from us, such as messages relating to your account transactions. If you consent to receive Netflix communications on your phone number such as through text messages, we do not disclose your phone number or your consent to third parties (or affiliates) for their own promotional or direct marketing purposes.
− REMOVEDRemoved promise not to share your phone number for third parties' own marketing

A sentence guaranteeing that if you consent to text messages, Netflix will not give your phone number or consent to third parties/affiliates for their own promotional use has been deleted.

163- Email and Text Messages. If you no longer want to receive certain communications from us via email or text message, please access the "Notification settings" option for the relevant profile within the "Account" section of our website. Alternatively, click the "unsubscribe" link in the email or reply STOP (or as otherwise instructed) to the text message (note: you may receive a confirmation text message in this case). Please note that you cannot unsubscribe from transactional messages from us, such as messages relating to your account transactions.
166164
167165- Push Notifications. You can choose to receive mobile push notifications from Netflix. Netflix will send you push notifications from time to time in accordance with any notification preferences you have set on your mobile device. If you later decide you no longer want to receive these notifications, you can use your mobile device's settings to turn them off (or via the "Notification settings" described in the preceding section). Please note that individual Netflix games may have their own push notifications (you can use your mobile device's settings functionality to turn them off). We also offer push notifications on certain web browsers. If you agree to receive those notifications and later decide you no longer want to receive them, you can use your browser's settings to turn them off.
168166
169167- Matched Identifier Communications from Netflix. Some third party services allow us to reach users with online marketing about Netflix content or the Netflix service by sending privacy protective contact information to the third party. Privacy protective contact information means we use pseudonymization technologies (such as hashing) to convert the original contact information (such as an email address or phone number) into a value (typically a long alphanumeric sequence of characters) that cannot, by itself, reveal your identity or contact information. The third party compares Netflix's privacy protective contact information with privacy protective contact information in its own database and there will be a match only if you have used the same contact information with both Netflix and the third party. If there is a match, Netflix can then choose whether or not to send Netflix marketing to you on that third party service, and can optimize and better measure the effectiveness of such marketing. You can indicate your choices regarding the Matched Identifier Communications on third party services in the "Privacy and data settings" (for the relevant profile) within the "Account" section of our website.
170168
171169- Marketing of the Netflix service using cookies and similar technologies. To exercise choice around cookies or resettable device IDs collected for marketing of the Netflix service or Netflix content on third party service, please use the tools described in the "[Cookies and other Technologies]()" section below.
187185 - In Europe: [European Interactive Digital Advertising Alliance (EDAA)](https://www.youronlinechoices.com/)
188186
189187 - In Canada: AdChoices: [Digital Advertising Alliance of Canada (DAAC)](https://www.youradchoices.ca/) / [Choix de Pub: l'Alliance de la publicité numérique du Canada (DAAC)](https://www.youradchoices.ca/fr)
190188
191189 - In the US: [Digital Advertising Alliance (DAA)](https://youradchoices.com/)
192190
193To learn more about your personal information choices, please see [help.netflix.com/node/100637.](https://help.netflix.com/node/100637)
191To learn more about your personal information choices, please see [help.netflix.com/node/100637](https://help.netflix.com/node/100637).
194192
195193### Cookie Choices
196194
197195Your choices in connection with our use of cookies and similar technologies are described in the "Cookies and other Technologies" section below.
198196
199197### Contact and Questions
215213- Removing device access to your Netflix account: To remove access to your Netflix account from devices that are logged into the account, visit the "Account" section of our website, locate the "Sign out of all devices" option, and follow the instructions to sign out of your devices. Users of public or shared devices should log out at the completion of each session. If you sell or return a computer or Netflix supported device, be sure to first log out. If you or other users on the account do not maintain the security of your email address, login information, and signed-in devices, or fail to log out a device you sell or return, then others may be able to access your Netflix account, including your personal information.
216214
217215## Section D: Cookies and other Technologies
218216
219217We, our Service Providers, Netflix Marketing Providers, and Advertising Companies use cookies, other similar technologies (such as pixel tags), hashed identifiers, and resettable device identifiers for various reasons. This section explains the types of technologies used, what they do, and your corresponding choices. To choose whether or not to receive cookies and similar technologies, please see the section below "[How can I exercise choice regarding these technologies?]()"
220218
221### Cookies and Similar Technologies, Pixel Tags and other Identifiers
219### Cookies and Similar Technologies, Pixel Tags, and other Identifiers
222220
223221Cookies are small data files that are commonly stored on your device when you access websites and online services. The text in a cookie contains a string of numbers and letters that may uniquely identify a device and can contain other information as well. This allows the web server to recognize your browser each time it connects to that web server.
224222
225223We may also create, use, and disclose privacy protective identifiers such as hashed identifiers. As described above, hashing is a process of converting the original contact information (such as an email address or phone number) into a value (typically a long alphanumeric sequence of characters) that cannot, by itself, reveal your identity or contact information.
226224
227225If you use a Netflix app (such as the main Netflix app, or a Netflix game app) on a mobile device, tablet, or streaming media device, we may collect a resettable device identifier from your device. Resettable device identifiers can be used like cookies and are found on many mobile devices and tablets (for example, the "Identifier for Advertisers" on Apple iOS devices and the "Google Advertising ID" on Android devices), and certain streaming media devices.
228226
229227### Why Does Netflix Use These Technologies?
230228
231We use these types of technologies for various reasons, including to provide our service (for example, by making it easy to access our service by remembering you when you return); to administer and operate our business, to research, analyze and improve our services (for example, to improve site performance, monitor visitor traffic and actions on our site, and to test the effectiveness of our user interface); to send marketing and informational messages (for example, to deliver and tailor our marketing, to understand interactions with our emails, marketing, and marketing on third party services, and to help keep track of items you put into your shopping cart, including when you have abandoned your cart, and to determine when to send cart reminder messages via SMS); to support advertisements; for safety, security and fraud prevention; and to comply with law and enforce the Netflix Terms of Use. These technologies enable Netflix, Netflix Marketing Providers, and Advertising Companies to collect personal information (such as the pages you visit and device and network information) when you use our services, and about your online activities over time across different websites.
− REMOVEDRemoved mention of cart-abandonment SMS tracking

The explanation of why Netflix uses cookies/tracking no longer mentions using this data to track abandoned shopping carts and send SMS reminders about them.

229We use these types of technologies for various reasons, including to provide our service (for example, by making it easy to access our service by remembering you when you return); to administer and operate our business, to research, analyze and improve our services (for example, to improve site performance, monitor visitor traffic and actions on our site, and to test the effectiveness of our user interface); to send marketing and informational messages (for example, to deliver and tailor our marketing, and to understand interactions with our emails, marketing, and marketing on third party services); to support advertisements; for safety, security and fraud prevention; and to comply with law and enforce the Netflix Terms of Use. These technologies enable Netflix, Netflix Marketing Providers, and Advertising Companies to collect personal information (such as the pages you visit and device and network information) when you use our services, and about your online activities over time across different websites.
232230
233231We use pixel tags in our emails to understand how members interact with our service. Our use of pixel tags helps us understand when links within messages are clicked, or the emails are opened. We may also use pixel tags placed on Advertiser sites and applications to support advertising.
234232
235233Netflix uses hashed identifiers and resettable identifiers to display marketing for our service or Netflix content on third party services, to support advertisements (including delivering advertisements to you), and for analytics and optimization purposes.
236234
237235To learn more about the types of cookies used by Netflix, please [click here]().
255253 In addition to any choices we may offer you in the Netflix service, there are several ways to exercise choice regarding technologies that are similar to cookies, such as browser storage and plugins (for example, HTML5, IndexedDB, and WebSQL). For example, many popular browsers provide the ability to clear browser storage, typically in the settings or preferences area. See your browser's help function or support area to learn more. Most email clients have settings that allow you to prevent the automatic downloading of images, including pixel tags, and the automatic connection to the web servers that host those images. Other technologies may be cleared from within the application.
256254
257255In addition to these choices, if you want to exercise your choices for Behavioral Advertising on Netflix, please see "Advertising Choices" above.
258256
259257## Section E: Other Important Privacy Disclosures
260258
261### Sharing Functionality in our Service
259## Sharing Functionality in our Service
± CHANGEDMinor formatting and heading changes

Some headings changed level or punctuation (e.g., 'Sharing Functionality' heading level, a comma added to a cookies heading, period placement around links) with no change in meaning.

262260
263261You can use sharing functionality available in our service to disclose your personal information in the following ways:
264262
265263- certain portions of our service may give you options to share information or send invitations to others to interact with the Netflix service (such as a game session) by email, text message, and social or other sharing applications, using the clients and apps on your device; and
266264
267265- social plugins and similar technologies that allow you to share information.
289287The Netflix service may include interactive advertisements that direct you to third party sites and apps (such as that of Advertisers). These sites and apps have separate privacy statements, notices, and terms of use, which we recommend you review.
290288
291289We may provide support for the Netflix service (such as an online support forum for Netflix customer support, or a particular Netflix game). Information that you post or make available on such sites and forums are publicly available (unless otherwise noted on the site or forum).
292290
293291### Minors
294292
295You must be at least 18 years of age or older (or the age of majority in your country of residence) to subscribe to the Netflix service. Individuals under this age may only use the service with the involvement, supervision, and approval of a parent or legal guardian. To assist parents or legal guardians, we have various parental controls available and you can learn more here: [help.netflix.com/node/264](https://help.netflix.com/node/264). We also offer a Kids experience (e.g., Kids profile) where we process limited personal information (e.g., a persistent identifier) to provide and improve our services, such as to personalize recommendations for Netflix content for children, enforce parental controls, and give parents visibility into how their children use our services. We do not engage in Behavioral Advertising on Kids profiles.
− REMOVEDRemoved statement that Kids profiles are excluded from behavioral advertising

A sentence describing the Kids profile experience and explicitly stating 'We do not engage in Behavioral Advertising on Kids profiles' has been deleted from the Minors section.

293You must be at least 18 years of age or older (or the age of majority in your country of residence) to subscribe to the Netflix service. Individuals under this age may only use the service with the involvement, supervision, and approval of a parent or legal guardian. To assist parents or legal guardians, we have various parental controls available and you can learn more here: [help.netflix.com/node/264](https://help.netflix.com/node/264).
296294
297295### Changes to this Privacy Statement
298296
299297We will update this Privacy Statement from time to time in response to changing legal, regulatory, or operational requirements. We will provide notice of any such changes as required by law. Your continued use of the Netflix service after any such updates take effect will constitute acknowledgement and (as applicable) acceptance of those changes. If you do not want to acknowledge or accept any updates to this Privacy Statement, you may cancel your account. To see when this Privacy Statement was last updated, please see the "Last Updated" date below.
300298
301The Supplemental Privacy Disclosures for Certain Services and Regions below apply in addition to disclosures above in this Privacy Statement. In addition, data protection laws in certain countries or regions may require us to provide additional or different information to disclosures above in this Privacy Statement. Where this is the case, such information is also provided in the section "Supplemental Privacy Disclosures for Certain Services and Regions" below.
299The Supplemental Privacy Disclosures for Certain Services and Regions below apply in addition to disclosures above in this Privacy Statement.
302300
303301## Netflix Games Supplemental Privacy Disclosures
304302
305303When you play Netflix games, we will collect, use, and disclose your personal information as described in the Netflix Privacy Statement. These Netflix Games Supplemental Privacy Disclosures provide additional examples and information applicable to Netflix games that have features such as leaderboards, achievements, local multiplayer, online multiplayer, friend-related features, text or voice chat, user-generated content, and the ability to play Netflix Game Controller.
306304
307305### The Categories of Personal Information We Collect
331329### How We Use Your Personal Information
332330
333331When you play Netflix games, we [use personal information]() as described in the Netflix Privacy Statement. If you play games with the features mentioned above (or similar features), the following provides additional examples of how we may use your personal information:
334332
335333- To provide our service: When you play Netflix games that include these features (or similar features), we use your personal information in order to provide the game including the features, as described below. We use the following categories of personal information used to provide our service with these features: Netflix account/profile information, usage information, and device and network information. In particular:
336334
337- For features such as leaderboards and game achievements, we use your personal information (such as your game handle), in order to display the leaderboard and achievements to you and other players;
335 - For features such as leaderboards and game achievements, we use your personal information (such as your game handle), in order to display the leaderboard and achievements to you and other players;
338336
339- For features that enable you to find or interact with other players in Netflix games (such as online multiplayer games), we use your personal information and the personal information you provide about others in order to find that player and send them your connection request (and for them to find you and send you a connection request);
337 - For features that enable you to find or interact with other players in Netflix games (such as online multiplayer games), we use your personal information and the personal information you provide about others in order to find that player and send them your connection request (and for them to find you and send you a connection request);
340338
341- For online multiplayer games, we may display the general location of your device (such as your city, state/province, or country), and use that information to match you with other players that are close to the relevant game server so that your gameplay is less likely to be interrupted by internet delays;
339 - For online multiplayer games, we may display the general location of your device (such as your city, state/province, or country), and use that information to match you with other players that are close to the relevant game server so that your gameplay is less likely to be interrupted by internet delays;
342340
343- For communication features, such as text or voice chat, we transmit communications you send to another player or group of players and deliver communications they send to you. Note that we may use Service Providers to perform services related to these communications on our behalf (as described in the Privacy Statement), which may include providing text or voice chat, moderation, and related services; and
341 - For communication features, such as text or voice chat, we transmit communications you send to another player or group of players and deliver communications they send to you. Note that we may use Service Providers to perform services related to these communications on our behalf (as described in the Privacy Statement), which may include providing text or voice chat, moderation, and related services; and
344342
345- For user-generated content features, we use your personal information to display your user-generated content to other players in the Netflix game, or in accordance with how you have shared the user-generated content (for example, on a third party service).
343 - For user-generated content features, we use your personal information to display your user-generated content to other players in the Netflix game, or in accordance with how you have shared the user-generated content (for example, on a third party service).
346344
347345- For safety, security, and fraud prevention: When you play Netflix games with text or voice chat, or user-generated content features, we use the following categories of personal information for safety, security and fraud prevention including to secure our systems, protect our business, and to investigate, prevent, and detect prohibited or illegal activities and other security/technical issues: personal details, payment details, Netflix account/profile information, usage information, advertising information, device and network information, and communications. We and our Service Providers may monitor and/or record text and voice chat during your use of those features (but do not have the obligation to do so) for the preceding reasons, including to enforce the Netflix Games Community Guidelines ([help.netflix.com/legal/gamescommunityguidelines](https://help.netflix.com/legal/gamescommunityguidelines)).
348346
349347### Who We Disclose Personal Information To
350348
351349When you play Netflix games, we may [disclose personal information]() as described in the Netflix Privacy Statement. If you play games with the features mentioned above (or similar features), the following provides additional examples of how we may disclose your personal information:
357355Information such as your game handle, your gameplay, text or voice chat, and user-generated content (including personal information and other information you provide in these features), and your online status may be publicly available to other players when you participate in a Netflix game with features such as leaderboards, local multiplayer, online multiplayer, text or voice chat, Netflix Game Controller, and user-generated content. Note that some games may allow you to play with players from other (non-Netflix) versions of the game, and in that case, this information will be available to those players. Please use good judgment when using text or voice chat and user-generated content functions (note that even if you remove text chat, other messages, or user-generated content, players that have already seen that information may have saved it).
358356
359357### Games on TV and on Netflix.com
360358
361359Some "Netflix Games on TV and on Netflix.com" (see [help.netflix.com/node/132197](https://help.netflix.com/node/132197)) allow you to connect to a game on a Netflix member's account using a Netflix app on your device - for example, by scanning a code on their TV so you and the member can play a game together. For some of these games, you may not need to be logged into a Netflix account in order to play the game. In that case, some of the disclosures in the Privacy Statement and these Netflix Games Supplemental Privacy Disclosures will not apply to you, such as those relating to collection and use of personal details (see definition above), and the sections related to payment details and billing. Information that is collected as part of "Netflix Games On TV or Netflix.com," such as usage information, device and network information, communications, and saved games or game activity, may be linked to the Netflix account on which the game is running.
362360
363## Supplemental Privacy Disclosures for US Residents
361## Supplemental Privacy Disclosures for EEA/UK
± CHANGEDEntire US residents' privacy-rights section removed, replaced with an EEA/UK legal-basis section

The whole 'Supplemental Privacy Disclosures for US Residents' section is gone — this included the Notice at Collection, detailed categories of data collected/sold/shared, retention explanation, your Right to Know/Correct/Delete, the 'Do Not Sell or Share' opt-out and Global Privacy Control honoring, sensitive-data limits, authorized-agent process, non-discrimination rights, appeals process, and the Notice of Financial Incentives for ad-supported plans. In its place, a new 'Supplemental Privacy Disclosures for EEA/UK' section was added, covering the legal bases Netflix relies on and EU/UK international transfer mechanisms.

364362
365These disclosures apply to residents of US states that have adopted comprehensive consumer privacy laws that are in effect (collectively "US State Privacy Laws"). These disclosures supplement the Privacy Statement.
363### Legal bases
366364
367## Notice at Collection
365We rely on the following legal bases for collecting and using the personal information described in this Privacy Statement:
368366
369At or before the time of collection, some US State Privacy Laws require that we provide a notice of our practices, including the [categories]() of personal information collected, the [purposes]() for which such information is collected or used, whether such information is ["sold" or "shared"](), and the criteria used to determine how long such information is [retained](). We have provided these details throughout this section of the Privacy Statement.
367- Contractual necessity: We rely on contractual necessity to collect and use personal information for the following purposes described in this Privacy Statement: to provide our service (when processing members' personal information); to administer and operate our business; to enable Partner integrations and promotions; to comply with law and enforce the Netflix Terms of Use (when we enforce against members who have violated the Netflix Terms of Use); and to support advertisements (on our ads supported subscription plan).
370368
371### Personal Information We Collect
369- Legitimate interests: We rely on legitimate interests to collect and use personal information for the following purposes described in this Privacy Statement: to provide our service (when processing profile users' personal information, including for the purpose of profile transfers); to research, analyze, and improve our services; to enable Partner integrations and promotions; to send marketing and informational messages (in accordance with your communications preferences and where permitted by law); to support advertisements (for non-behavioral advertisements); for safety, security, and fraud prevention (except where we have a legal obligation to comply or have your consent, in the circumstances described below); and to comply with law and enforce the Netflix Terms of Use (when determining whether and for which Offers you are eligible and determining whether a particular device is permitted to use the account consistent with the Netflix Terms of Use).
372370
373We collect or have collected in the preceding twelve months, the following categories of personal information from consumers:
371- Compliance with a legal obligation: We rely on compliance with a legal obligation to collect and use personal information for the following purposes described in this Privacy Statement: to comply with law and enforce the Netflix Terms of Use (where we are under a legal obligation to comply).
374372
375- Identifiers such as name, email address, password, payment details, postal address, and information about your Netflix account and/or Netflix profiles on your account (such as profile name and icon), and other online identifiers (such as in a Netflix game). We also collect IP addresses, identifiers from the devices you might use to connect (such as resettable device identifiers), cookie identifiers, and characteristics about the networks you use when you connect to our service.
373- Consent: We rely on consent to collect and use personal information for the following purposes described in this Privacy Statement: to support Behavioral Advertising, to send marketing messages that individuals have consented to receive (such as email messages to encourage completion of registration, Offers that may be available, or to invite users to participate in consumer insights research such as detailed surveys, and panel and individual interviews). We also rely on consent for safety, security, and fraud prevention, and to comply with law and enforce the Netflix Terms of Use (such as where a member requests that we provide information about their account to law enforcement officials to help with an investigation regarding stolen property belonging to the individual).
376374
377- Additional categories of information considered to be Customer Records ("Customer Records") such as name, address, phone number, credit card or debit card number, and other payment details.
375### International transfers from the EEA and UK
378376
379- Characteristics of protected classifications under state or federal law ("characteristics of protected classifications") such as date of birth and gender.
377Whenever we transfer personal information from the European Economic Area ("EEA") or United Kingdom ("UK"), we use appropriate contractual, technical, and organizational measures to protect the personal information transferred (as described above). For transfers from the EEA, these include entering into the European Commission's Standard Contractual Clauses ([available here](https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en)) with the recipient of the information. For transfers from the UK, these include entering into the UK's International Data Transfer Agreement or the UK's International Data Transfer Addendum ([available here](https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/international-data-transfer-agreement-and-guidance/)). You can find out more about how we disclose and transfer your personal information internationally here: [help.netflix.com/legal/uk-eea-disclosure-and-international-transfers](https://help.netflix.com/legal/uk-eea-disclosure-and-international-transfers).
380378
381- Commercial information such as your purchase history and other products purchased or considered.
379You have the right to complain to a data protection authority about our collection and use of your personal information. If you are a data subject from the European Economic Area, our main establishment within the European Union is in the Netherlands. If you are a data subject from the UK, our competent supervisory authority is the Information Commissioner's Office. But we encourage you to first contact us with any questions or concerns.
382380
383- Internet or other electronic network activity information ("internet activity information") such as any information about your interactions with Netflix, our Service Providers, or Partners, including choices you have made when engaging with interactive titles, your Netflix game activity (such as gameplay, game use, saved game information, leaderboard status and availability status on Netflix games), or search queries on the Netflix service. We receive information provided by Advertising Companies (see definition above) such as information about your likely interests they have collected or inferred from your visits to other websites and apps to support advertisements.
384
385- Geolocation data such as your general location based on your IP address (such as your city, state/province, and postal code).
386
387- Audio, electronic, visual, thermal, olfactory or similar information ("audio/visual information") such as voice recording when you contact our customer support team, and images collected in connection with Netflix games that have user-generated content (for example, drawings).
388
389- Inferences we may make using the categories of personal information above in the context of the Netflix service.
390
391### Sources of personal information
392
393We explain our sources of information in the section "[Where We Collect Information From]()" above. For ease of reference, we collect the above categories of personal information from the following sources: directly from you; automatically when you use our service; from Partners whose products and service you use; from other sources such as Service Providers, Netflix Marketing Providers, third party sites and forums, and publicly available sources; and Advertising Companies.
394
395### Uses of Personal Information
396
397We use and have used in the past twelve months, each of the categories of personal information for one or more of the purposes described in the section "[How We Use Your Personal Information]()." For ease of reference, we use the personal information to provide our service; to administer and operate our business; to research, analyze and improve our services; to enable partner integrations and promotions; to send marketing and informational messages; to support advertisements; for safety, security and fraud prevention; and to comply with law and enforce the Netflix Terms of Use.
398
399When you play Netflix games that have features such as leaderboards, achievements, local multiplayer, online multiplayer, friend-related features, text or voice chat, Netflix Game Controller, and user-generated content, we use your personal information as described in the Netflix Games Supplemental Privacy Disclosures.
400
401### Categories of Personal information disclosed for a business purpose
402
403We disclose and have disclosed in the past twelve months, the following categories of personal information for business purposes (see the section "[Who We Disclose Personal Information To]()"): identifiers, Customer Records, characteristics of protected classifications, commercial information, internet activity information, geolocation data, audio/visual information and inferences.
404
405We disclose these categories of personal information to the following recipients: the Netflix family of companies; Service Providers; Partners; Netflix Marketing Providers; Advertising Companies; and entities engaged in connection with promotional collaborations, corporate transactions (if any), safety, security and fraud prevention, or for purposes of compliance with law and enforcing the Netflix Terms of Use.
406
407### Categories of Personal Information Sold or Shared
408
409We engage in the sale and sharing and also have sold or shared (as defined under some US State Privacy Laws) the following categories of personal information in the last 12 months:
410
411Categories of personal information "sold": Our use of identifiers for Netflix marketing activities may be considered a "sale" or "sharing" under some US State Privacy Laws (see section "Communications and Marketing Preferences" → "Matched Identifier Communications from Netflix").
412
413Additionally, we use identifiers for marketing activities (such as Behavioral Advertisements promoting the Netflix service or Netflix content through use of cookies and resettable identifiers) which can be considered a "sale" or "sharing" under some US State Privacy Laws (see section "Communications and Marketing Preferences" → "Marketing of the Netflix service using cookies and similar technologies").
414
415Categories of personal information used for "targeted advertising" : identifiers and geolocation data (for example, Advertisers may select advertisements to be displayed to devices in a specific city or state). We use these categories of personal information to support Behavioral Advertisements on the Netflix service. Such use may be considered "sharing" under California Consumer Privacy Act (CCPA) (see section "Advertising Choices").
416
417### Business purpose of selling or sharing personal information
418
419We engage in the sale and sharing and also have sold or shared (as defined under some US State Privacy Laws) the above categories of personal information for the following business or commercial purposes: to send marketing messages, and support Behavioral Advertisements.
420
421In the last 12 months, any sale or sharing of personal information was limited to Netflix marketing activities and supporting Behavioral Advertisements.
422
423### Retention of Personal Information
424
425We may retain personal information as required or permitted by applicable laws and regulations, including to honor your choices, for our billing or records purposes, and to fulfill the purposes described in this Privacy Statement.
426
427Specifically, we retain personal information for as long as necessary to provide our service; to administer and operate our business; to research, analyze, and improve our services; to send marketing and informational messages; to support advertisements; for safety, security, and fraud prevention; and to comply with law and enforce the Netflix Terms of Use. Our retention of personal information is based on many factors such as your relationship with Netflix (for example, whether you are a Netflix current member); the nature of the personal information; compliance with our legal obligations; and/or defending or resolving actual or anticipated legal claims. We take reasonable measures to destroy or de-identify personal information in a secure manner when it is no longer required. For information about deletion, removal and retention of personal information, please see [help.netflix.com/node/126558](https://help.netflix.com/node/126558).
428
429### Use of De-Identified Information
430
431We may de-identify personal information in a secure manner when we determine it is appropriate as part of our business operations. We take reasonable measures to maintain and use the information in a de-identified manner. We do not attempt to re-identify such information, except as permitted under applicable law.
432
433### Your Privacy Rights
434
435Residents of states that have adopted US State Privacy Laws have certain rights with respect to your personal information.
436
437- Right to Know/Access. You have the right to request that we disclose: the categories and specific pieces of personal information we have collected about you; the categories of sources from which personal information are collected; our business or commercial purpose for collecting, using, disclosing, selling or sharing personal information; the categories of third parties to whom we disclose, sell, or share personal information; and the categories of personal information we have disclosed, sold, or shared about you for a business or commercial purpose. You also have a right to confirm whether we process your personal information, and to access and receive a copy of the specific personal information we have collected about you.
438
439- Right to Correction. You have a right to request correction of any inaccurate personal information we hold about you.
440
441- Right to Deletion. You have a right to request deletion of your personal information, subject to exceptions under applicable laws.
442
443You can assert these rights above when we receive a verified request from you. For information on how to exercise your rights, please see the ["Your Rights and Controls"]() section of this Privacy Statement.
444
445- Do Not Sell or Share My Personal Information. As of the date of this Privacy Statement, we may use certain categories of personal information to support advertisements or engage in Netflix marketing activities. Under some US State Privacy Laws, these activities may be considered "selling" or "sharing"/targeted advertising. If you do not want us to sell or share personal information about you, you can learn how to make applicable choices by clicking the "Do Not Sell or Share My Personal Information" link located in the footer of [netflix.com](https://netflix.com/) or by visiting [netflix.com/dnsspi](https://help.netflix.com/legal/dnsspi). Using these choices will not opt you out of the use of previously "sold" (as defined by some US State Privacy Laws) personal information, or stop all Behavioral Advertising.
446
447 We do not knowingly sell or share (as defined by some US State Privacy Laws) the personal information of minors under 16 years of age.
448
449 Some web browsers and extensions are compatible with [Global Privacy Control](https://globalprivacycontrol.org/) (GPC), allowing them to communicate your preference to opt out from specific forms of data processing, including any "sale" or "sharing" of personal information. We honor your choices expressed through the GPC settings if we detect such a signal, as required by applicable law. You can find more information about how we respond to GPC here: [netflix.com/dnsspi](https://help.netflix.com/legal/dnsspi).
450
451- Right to Limit the Use of Sensitive Personal Information. As described above, we do collect sensitive personal information such as your Netflix username, password, and payment details, which could be considered types of "sensitive personal information." However, we use these types of sensitive personal information only for the purpose of providing our service; administering and operating our business; and other permitted purposes as described in the Privacy Statement and not for a purpose which would require offering a choice to limit its use under some US State Privacy Laws.
452
453- Authorized Agents. You have the right to exercise the rights described in this section using an authorized agent acting on your behalf. They can submit a request on your behalf to [privacy@netflix.com](mailto:privacy@netflix.com) along with a statement, certifying as may be required, that the agent is authorized to act on your behalf. In order to verify the request, we may ask you to verify your identity and your authorization of the agent to make requests on your behalf. For more information about how to access your information, including our verification process, please see [help.netflix.com/node/100624](https://help.netflix.com/node/100624).
454
455- Right to Non Discrimination. You have a right not to be subject to discriminatory treatment for exercising any of your rights described under this section. We will not discriminate against you based on your exercise of any of your rights.
456
457You can find details regarding the privacy rights requests we handled during the past year here: [netflix.com/legal/privacy-metrics](https://netflix.com/legal/privacy-metrics).
458
459### Appeals
460
461If you are a resident of a US state that gives you a right to appeal a decision, you may appeal our decision denying your request. Requests to change our policies or practices are not grounds for appeal. You may request an appeal by contacting us at [privacyappeals@netflix.com](mailto:privacyappeals@netflix.com). Please provide the US state that you are writing from, accompanied with documentation regarding the decision you are appealing.
462
463Depending on how you interact with the Netflix service, we may not be able to respond to certain requests, including, for example, the right to access or delete personal information. Because we only collect limited personal information about individuals without an account, we are unable to verify requests from non-account holders to the standard required by the US State Privacy Laws.
464
465### Notice of Financial Incentives
466
467Some Netflix plans or subscriptions may be interpreted to fall within the meaning of a "financial incentive" under some US State Privacy Laws.
468
469If you choose such a plan or subscription, you will receive a discount and when you watch shows and movies on Netflix, you will be presented advertisements.
470
471If you would like to change your plan or subscription, you can access the "Account" section of our website and select a different plan or subscription. The monthly fee associated with your Netflix plan or subscription will likely increase if you do so. We believe the discount for access to Netflix service and our use of the categories of personal information described above to present relevant advertisements to you represents a fair exchange to continue to provide users a high quality service at a lower price. When determining the extent of the discount, we consider projected ad revenue generated by all users projected to participate in a plan or subscription with advertisements and the overall revenue required by Netflix to operate and innovate its business, produce the Netflix content to entertain its users, and make a profit.
472
473381**Last Updated:** April 10, 2026