20260101_rev01 → 20260729_rev01COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED
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Depending on your ad settings, other Google services like YouTube may also use these and other cookies and technologies, like the '\_\_Secure-YNID' and 'VISITOR\_INFO1\_LIVE' cookies, for advertising.
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Some cookies and similar technologies used for advertising are for users who sign in to use Google services. For example, the 'DSID' cookie is used to identify a signed-in user on non-Google sites so that the user's ads personalization setting is respected accordingly. The 'DSID' cookie lasts for 2 weeks.
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Through Google's advertising platform, businesses can advertise in Google services as well as on non-Google sites. Some cookies support Google showing ads on third-party sites and are set in the domain of the website you visit. For example, the '\_gads' cookie enables sites to show Google ads. Cookies that start with '\_gac\_' come from Google Analytics and are used by advertisers to measure user activity and the performance of their ad campaigns. The '\_gads' cookies last for 13 months and the '\_gac\_' cookies last for 90 days.
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Some cookies and similar technologies are used to measure ad and campaign performance and conversion rates for Google ads on a site you visit. For example, cookies that start with '\_gcl\_' are primarily used to help advertisers determine how many times users who click on their ads end up taking an action on their site, such as making a purchase. Cookies used for measuring conversion rates are not used to personalize ads. '\_gcl\_' cookies last for 90 days. Similar technologies such as the Advertising ID on Android devices can also be used to measure ad and campaign performance. You can [manage your Ad ID settings](https://policies.google.com/technologies/ads) on your Android device.
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Some cookies and similar technologies are used to measure ad and campaign performance and conversion rates for Google ads on a site you visit. For example, cookies that start with '\_gcl\_' are primarily used to help advertisers determine how many times users who click on their ads end up taking an action on their site, such as making a purchase. Depending on your choices and settings, information collected by these cookies and similar technologies may also be used to personalize ads. '\_gcl\_' cookies last for 90 days. Similar technologies such as the Advertising ID on Android devices can also be used to measure ad and campaign performance. You can [manage your Ad ID settings](https://policies.google.com/technologies/ads) on your Android device.
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See more information about cookies used for advertising [here](https://business.safety.google/adscookies/).
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## Personalization
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Cookies and similar technologies are used for the purpose of showing personalized content.These cookies help enhance your experience by providing personalized content and features, depending on your settings at [g.co/privacytools](https://g.co/privacytools) or your app and device settings.