Privacy and Cookie Policy

DATED 2025-06-23 · VERSION 20260729_rev01 · COMPARED WITH 20250301_rev01

Full text changes — 20250301_rev01 to 20260729_rev01

COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

1	1	### Privacy and Cookie Policy
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	3	Last Updated: June 23, 2025
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3	5	Your privacy is important to EA and we take our responsibility of caring for it seriously. This policy describes how Electronic Arts Inc. ("EA") processes the personal information we collect about you when you use our products and services or when you attend live events hosted by or in connection with EA (collectively, "Services" or "EA Services"). In some cases, our subsidiaries may be considered data controllers, either together with EA or by themselves.
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5	7	## 1\. Information We Collect
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7	9	The information we collect depends on what Services you use and how you use them.
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48	50	ⓘ We may receive information about you from third parties, such as Sony, Microsoft, Nintendo, Google, mobile platforms, or third-party authenticators that you use to sign in to our Services.
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50	52	We may receive information about you contained in third-party user accounts when you use EA online Services on or through third-party gaming platforms, such as those listed below. This information is provided to EA as part of establishing or linking an EA Account, which is necessary to access EA's online services. We may also receive information from the third-party gaming platforms that you use for the purpose of delivering or analyzing the performance of EA marketing. Your use of EA online Services through these third parties indicates your agreement for the transfer of this information. Examples of information we receive when creating EA Accounts for our recently released titles are provided below. We never receive your credit card number or other financial information from these third parties as part of establishing or linking an EA Account.
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52	54	- PlayStation®3 system, PlayStation®4 system, & PlayStation®5 console. Sony provides information from your account for PlayStation™Network such as your Online ID, email address, country, language, friend list, date of birth, and certain preferences.
53	55	- Xbox network. Microsoft provides information such as your Gamertag, email address, country, language, friend list, date of birth, and certain preferences.
54		- Wii / Wii U / Nintendo Switch™. Nintendo provides (as applicable to the device you have) information such as your Mii character, nickname, Nintendo Network ID, Nintendo Account, country, language, friend list, and certain preferences.
	56	- Wii / Wii U / Nintendo Switch™ / Nintendo Switch™ 2. Nintendo provides (as applicable to the device you have) information such as your Mii character, nickname, Nintendo Network ID, Nintendo Account, country, language, friend list, and certain preferences.
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56	58	Social Gaming Platforms. When you use third-party social gaming platforms (such as Discord or Twitch) and link your EA Account, we may receive information associated with your account on those platforms. Please review the notices presented to you when linking your accounts for details on the information EA receives.
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58	60	Mobile Platforms. If you play or purchase our games on your mobile device or tablet, we receive information about you from the app stores and other mobile platform providers. This information may include your username or device ID and the fact that you made a purchase, as applicable, but does not include any financial information. Some of our mobile platforms may send information to us that you authorize them to provide. Our mobile games also may request additional personal information from you, such as push notification tokens or contact list, however, we will collect this information only if you provide us with permission.
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60	62	Other Third Parties
210	212	EA Inc. US is responsible for the processing of personal data it receives, under the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and Swiss-U.S. DPF, and subsequently transfers to a third party acting as an agent on its behalf. EA Inc. US complies with the EU-U.S. DPF and Swiss-U.S. DPF Principles for all onward transfers of personal data from the EU, UK, and Switzerland, including the onward transfer liability provisions.
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212	214	The Federal Trade Commission has jurisdiction over EA Inc. US' compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF. In certain situations, EA Inc. US may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
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214	216	In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, EA Inc. US commits to refer unresolved complaints concerning our handling of personal data received in reliance on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF to TRUSTe, an alternative dispute resolution provider based in the United States. If you do not receive timely acknowledgment of your DPF Principles-related complaint from us, or if we have not addressed your DPF Principles-related complaint to your satisfaction, please visit [U.S.-based third-party dispute resolution provider](https://feedback-form.truste.com/watchdog/request) for more information or to file a complaint. The services of TrustArc are provided at no cost to you.
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216		Under certain conditions, more fully described on the Data Privacy Framework [website](https://www.dataprivacyframework.gov/), you may be entitled to invoke binding arbitration when other dispute resolution procedures have been exhausted.
	218	Under certain conditions, more fully described on the Data Privacy Framework [website](https://www.dataprivacyframework.gov/framework-article/ANNEX-I-introduction), you may be entitled to invoke binding arbitration when other dispute resolution procedures have been exhausted.
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218	220	## 6\. How We Protect Your Information
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220	222	ⓘ We use a range of security measures to secure and protect your information.
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222	224	Security of your information is a priority at EA and we take a range of technical and organizational measures to help protect it, including encryption of sensitive information. Even so, please be aware that no security measure is perfect. Thus we cannot guarantee the security of your information at all times. You should always be diligent when it comes to the protection of your personal information. Learn more about [EA Security](https://www.ea.com/security).
262	264	You may appeal our decision regarding your privacy rights. To do so, please visit our [My Privacy Rights](https://www.ea.com/legal/privacy-portal) portal and click on "Other privacy enquiries".
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264	266	Verification of account ownership. To protect your account security and personal information, you may be asked to verify your account ownership prior to us processing your request to exercise your data privacy rights. Verification methods include being logged into your EA Account, confirming ownership and access to the email address associated with your account, and/or confirming other unique account details.
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266	268	Authorized agents. You can use an authorized agent to make a request to exercise your data privacy rights. Please contact us at [EA Help](https://help.ea.com/) to initiate that request. If you use an authorized agent to exercise your right to deletion, access, or correction, we will require that you verify your account ownership directly with us, unless you have provided your agent with a valid power of attorney consistent with California law that includes a comparable proof of account ownership.
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268		If you use an authorized agent to submit a request to opt-out of the sale or sharing of your personal information for targeted marketing purposes, we will require your signed permission demonstrating that you have authorized the agent to act on your behalf.
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270	270	Your right to deletion. You may deactivate your EA Account or delete the personal information associated with your account by contacting us at [EA Help](https://help.ea.com/). If you do so, you will no longer have access to the EA games or Services associated with your account. Note that EA may retain information needed to resolve disputes, enforce our user agreements, protect our legal rights, and comply with technical and legal requirements and constraints related to the security, integrity and operation of our Services. Otherwise, we will retain your personal information for as long as reasonably necessary to provide you with, create, and improve our Services, and to comply with the law.
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272	272	Your right to access (or "know"). You can access the personal information we hold about you, including the categories of personal information collected, where we collect it from, why and how we use it, and who may receive this information (including to whom it may be sold or shared, as those terms are defined under applicable law). The generally applicable details about our processing are provided in this Policy. With respect to the information specific to our processing of your information, you can download a copy of your EA Account information by [visiting your EA Account](https://myaccount.ea.com/cp-ui/downloaddata/index) and clicking the "Your EA Data" tab. To receive further details, please contact us at [EA Help](https://help.ea.com/).
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274	274	Your right to correction. You can request correction of your personal information where it is inaccurate. In some cases, we may provide self-service tools, such as those on the [EA Account customer portal](https://myaccount.ea.com/cp-ui/aboutme/index), that enable you to update some of your personal information.
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276		Your right to opt-out or object to certain processing. You may opt-out of targeted advertising, or object to processing of your data based on our legitimate interests, where applicable law provides for such rights. This right is also referred to as the ability to opt-out of the sale or sharing of your personal information, as specifically provided by applicable US state privacy laws. To exercise these rights, please see further instructions in our [My Privacy Rights](https://www.ea.com/legal/privacy-portal) portal, including the Targeted Advertising Provided by Third Parties section.
	276	Your right to opt-out or object to certain processing. You may opt-out of targeted advertising, or object to processing of your data based on our legitimate interests, where applicable law provides for such rights. This right is also referred to as the ability to opt-out of the sale or sharing of your personal information, as specifically provided by applicable US state privacy laws. To exercise these rights, please see further instructions in our [My Privacy Rights](https://www.ea.com/legal/privacy-portal) portal, including the Your Privacy Choices section.
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278		Cookie Controls. If you are in a location whose laws may require additional choices, you can control cookies and similar technologies used on most EA sites for certain optional functional and advertising analytics and targeted advertising purposes via the banner that appears at the bottom of the webpage during your first visit. You can also disable some cookies, limit the types of cookies you allow, or set your browser to alert you when cookies are being sent. Please refer to guidance provided by your individual web browser if you'd like help in managing your cookie preferences.
	278	Cookie Controls. If you are in a location whose laws may require additional choices, you can control cookies and similar technologies used on most EA sites for certain optional functional and advertising analytics and targeted advertising purposes via the banner that appears at the bottom of the webpage during your first visit. You can also access these controls by selecting the Your Privacy Choices link in the footer of the webpage. For additional cookie controls, review your web browser's documentation.
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280	280	The effect of your choice will depend on the context in which you exercise it:
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282	282	- If you opt-out of having your information shared for purposes of targeted advertising on PC and console through your EA Account, your choice will take effect for any PC and console games that you have logged into with your EA Account.
283	283	- If you opt-out of having your information shared for purposes of targeted advertising through one of our mobile game settings, your choice will take effect for that mobile game.
284	284	- If you opt-out of having your information shared for purposes of web targeted advertising through our cookies controls, your choice will take effect when visiting our websites through the browser and device on which you made that choice.
356	356	Please see [Section 8: Your Choices and Controls](https://www.ea.com/legal/privacy-and-cookie-policy) for a summary of your California privacy rights and how to exercise them. This includes the right to opt-out of the sale or sharing of your personal information for cross-context behavioral advertising purposes (also known as targeted advertising), as further described in the subsection regarding _Your right to opt-out or object to certain processing_.
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358	358	## 11\. Changes to Our Policy
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360	360	ⓘ This policy will be updated from time to time and we will notify you of material changes.
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362		We may occasionally update this privacy policy. When we do, we will revise the "last updated" date at the bottom of the policy. If there are material changes to this policy, we will use reasonable efforts to notify you either by prominently posting a notice of such changes before they take effect or by directly sending you a notification.
	362	We may occasionally update this privacy policy. When we do, we will revise the "last updated" date at the top of the policy. If there are material changes to this policy, we will use reasonable efforts to notify you either by prominently posting a notice of such changes before they take effect or by directly sending you a notification.
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364	364	ⓘ You may contact us if you have questions about this policy.
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366	366	If you have questions about this policy, please use our [My Privacy Rights](https://www.ea.com/legal/privacy-portal) portal to contact our Data Protection Officer.
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368	368	To contact EA, including our Data Protection Officer, you can also use the following address: Electronic Arts Inc., 209 Redwood Shores Parkway, Redwood City, CA 94065. Electronic Arts Inc.'s representative in the European Union is Electronic Arts Ireland Limited, Parkmore West Business Park, 1, Ballybrit, Galway, H91 Y2R5, Ireland. Electronic Arts Inc.'s representative in the United Kingdom is Electronic Arts Limited, Onslow House, Onslow Street, Guildford, GU1 4TN, United Kingdom.
376	376	- [UK authority](https://ico.org.uk/global/contact-us/).
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378	378	Where appropriate, your local data protection authority may also forward the matter to the Department of Commerce or FTC for consideration.
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380	380	If you have an unresolved concern over our data practices that we have not addressed satisfactorily, please contact our [U.S.-based third-party dispute resolution provider](https://feedback-form.truste.com/watchdog/request) (free of charge).
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382		Last Updated: August 23, 2024
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384	382	## Available in additional languages:
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386	384	- [العربية (Arabic)](https://tos.ea.com/legalapp/WEBPRIVACY/US/ar/PC/)
387	385	- [Ελληνικά (Greek)](https://tos.ea.com/legalapp/WEBPRIVACY/US/el/PC/)
388	386	- [हिन्दी (Hindi)](https://tos.ea.com/legalapp/WEBPRIVACY/US/in/PC/)
389	387	- [Magyar (Hungarian)](https://tos.ea.com/legalapp/WEBPRIVACY/US/hu/PC/)