Persondatapolitik / cookiedeklaration
Ekstra Bladet added one new advertising/tracking partner (Comcast International France SAS / FreeWheel Media) to its list of IAB-approved data vendors, alongside a routine vendor-count bump from 143 to 144. This partner collects device and browsing data, uses it (partly under 'legitimate interest' rather than consent) to measure ads and personalize advertising, and can retain some data for up to 547 days.
New third party can access your data for advertising
Ekstra Bladet added Comcast International France SAS (FreeWheel Media) as a new approved partner that can access information on your device and use it to select and measure advertising, including personalized ads based on your profile.
“Comcast International France SAS/FreeWheel Media”
What you can do — Use the site's cookie consent tool ('Fravælg alle' / opt out of all, or manage individual vendors) to disable this partner if you don't want it processing your data.
New vendor collects device, location, and browsing data
The newly added partner can collect your IP address, details about your device, identifiers used to track you across sites/devices, your approximate location, and your browsing behavior — even for some purposes that don't require your consent because they're claimed as 'legitimate interest.'
“IP addresses - Device characteristics - Device identifiers - Probabilistic identifiers - Browsing and interaction data - Non-precise location data”
What you can do — Review and reject this vendor in the cookie consent settings if you want to limit what it collects; note that data used under 'legitimate interest' may still be processed even if you decline consent-based uses.
New vendor can keep your data for up to 547 days
Data collected by this new partner can be stored for roughly a year and a half (547 days), and the cookie consent tied to it can be refreshed to extend how long it stays active.
“547 dage”
| 1 | Leverandører, der er en del af IAB TCF143[Fravælg alle]()[Tilvælg alle]() | |
| 1 | Leverandører, der er en del af IAB TCF144[Fravælg alle]()[Tilvælg alle]() | |
± CHANGEDVendor count updated The total number of listed ad-tech vendors changed from 143 to 144, reflecting the new partner added below. | ||
| 2 | 2 | |
| 3 | 3 | : Tappx |
| 4 | 4 | |
| 5 | 5 | Politik for beskyttelse af personoplysninger: |
| 6 | 6 | |
| 7 | 7 | [https://www.tappx.com/en/privacy-policy/](https://www.tappx.com/en/privacy-policy/) |
| 1358 | 1358 | |
| 1359 | 1359 | Dit samtykke:- Samtykkets udløb: 1 år |
| 1360 | 1360 | - Cookie expiry may be refreshed during the lifetime. |
| 1361 | 1361 | - Sporingsmetode: Kun cookies |
| 1362 | 1362 | - [Vis detaljer]() |
| 1363 | 1363 | |
| 1364 | Comcast International France SAS/FreeWheel Media | |
+ ADDEDNew ad-tech partner added: Comcast/FreeWheel Media A new company, Comcast International France SAS operating as FreeWheel Media, was added to the list of third parties that can access cookies and device data on Ekstra Bladet. It can store/access info on your device, use limited data to select ads, and use your profile for personalized advertising (with your consent), plus measure ad performance and improve its services under a 'legitimate interest' claim that doesn't require your consent. | ||
| 1365 | ||
| 1366 | Legitim interesse | |
| 1367 | ||
| 1368 | Politik for beskyttelse af personoplysninger: | |
| 1369 | ||
| 1370 | [https://www.freewheel.com/privacy-policy](https://www.freewheel.com/privacy-policy) | |
| 1371 | ||
| 1372 | Formål (Samtykke):- Opbevare og/eller tilgå oplysninger på en enhed | |
| 1373 | - Bruge begrænsede oplysninger til at vælge annoncering | |
| 1374 | - Bruge profiler til at vælge tilpasset annoncering | |
| 1375 | ||
| 1376 | Formål (Legitim interesse):- Måle annonceringseffektivitet | |
| 1377 | - Udvikle og forbedre tjenester | |
| 1378 | ||
| 1379 | Særlige formål:- Sikre sikkerhed, forebygge og påvise svig, samt rette fejl | |
| 1380 | - Levere og præsentere annoncering og indhold | |
| 1381 | ||
| 1382 | Funktioner:- Identificere enheder baseret på oplysninger, der sendes automatisk | |
| 1383 | ||
| 1384 | Kategorier af data:- IP addresses | |
+ ADDEDNew data types collected by this partner The new partner can collect your IP address, device characteristics and identifiers, 'probabilistic' identifiers (guesses linking you across devices), browsing/interaction behavior, approximate location, your advertising profile, and your privacy choices. | ||
| 1385 | - Device characteristics | |
| 1386 | - Device identifiers | |
| 1387 | - Probabilistic identifiers | |
| 1388 | - Browsing and interaction data | |
| 1389 | - Non-precise location data | |
| 1390 | - Users' profiles | |
| 1391 | - Privacy choices | |
| 1392 | ||
| 1393 | Kategorier af data:- 547 dage | |
| 1394 | ||
| 1395 | Dit samtykke:- Samtykkets udløb: 182 dage 12 timer | |
+ ADDEDNew retention and consent periods for this partner This partner can keep collected data for 547 days, and cookie consent for it lasts 182 days and 12 hours (which can be refreshed to extend it further), tracked via cookies and other methods. | ||
| 1396 | - Cookie expiry may be refreshed during the lifetime. | |
| 1397 | - Sporingsmetode: Cookies og andet | |
| 1398 | - [Vis detaljer]() | |
| 1399 | ||
| 1364 | 1400 | Comscore B.V. |
| 1365 | 1401 | |
| 1366 | 1402 | Politik for beskyttelse af personoplysninger: |
| 1367 | 1403 | |
| 1368 | 1404 | [https://www.scorecardresearch.com/privacy.aspx](https://www.scorecardresearch.com/privacy.aspx) |
| 1369 | 1405 | |