Previously, Microsoft had to get your explicit permission before using your data to measure ad effectiveness or to develop and improve its services. Now these are done under 'legitimate interest,' a legal basis that lets a company process your data automatically without asking first — you only have the right to object afterward. This reduces your control over how your data is used for these purposes.
“Formål (Legitim interesse):- Bruge begrænsede oplysninger til at vælge annoncering - Måle annonceringseffektivitet - Udvikle og forbedre tjenester”
What you can do — Open the cookie/privacy preference center on the site and look for an option to object to processing based on 'legitimate interest' for Microsoft, or adjust your Microsoft privacy settings directly at https://privacy.microsoft.com.