Skip to content

Persondatapolitik / cookiedeklaration

This update to Ekstra Bladet's cookie declaration changes details for two advertising vendors. One vendor's tracking-consent length was shortened from about 6 years and 10 months to 2 years. Zeit Agency ApS stopped using 'legitimate interest' as a basis to analyze your data and now only processes what you've consented to, shortened how long it keeps your data (30 days to 1 day), but added a new purpose to store your privacy/cookie choices.

New data category collected: your privacy choicesZeit Agency ApS now collects a new type of data about you — your privacy/cookie choices —…

Zeit Agency ApS now collects a new type of data about you — your privacy/cookie choices — so it can store and act on them. This is mainly used to remember your preferences, but it is still a new category of data being collected about you by a third-party advertising vendor.

“Kategorier af data:- IP addresses - Device characteristics - Browsing and interaction data - Privacy choices”
DATA COLLECTION
20260909_rev01 → 20260917_rev01COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED
346346- Precise location data
347347- Users' profiles
348348- Privacy choices
349349
350350Kategorier af data:- 30 dage
351351
352Dit samtykke:- Samtykkets udløb: 6 år 295 dage 12 timer 19 minutter 24 sekunder
352Dit samtykke:- Samtykkets udløb: 2 år
± CHANGEDShorter consent expiry for an advertising vendor

For one ad vendor, the length of time your tracking consent stays valid before it expires was cut from almost 7 years down to 2 years. Since consent expires sooner, you'll be asked to renew it more often.

353353- Cookie expiry may be refreshed during the lifetime.
354354- Sporingsmetode: Cookies og andet
355355- [Vis detaljer]()
356356
357357Adobe Advertising Cloud
358358
45394539Dit samtykke:- Samtykkets udløb: 1 år 6 timer
45404540- Sporingsmetode: Cookies og andet
45414541- [Vis detaljer]()
45424542
45434543Zeit Agency ApS
45444544
4545Legitim interesse
− REMOVEDZeit Agency ApS drops 'legitimate interest' as a basis for processing your data

Zeit Agency ApS removed 'legitimate interest' as a legal basis it used to measure content effectiveness, analyze audiences by combining data from different sources, and develop or improve its services. Going forward it only processes your data based on the consent you give for measuring ad effectiveness, which means less processing of your data without your explicit consent.

4546
45474545Politik for beskyttelse af personoplysninger:
45484546
45494547[https://zeitagency.com/privacy.html](https://zeitagency.com/privacy.html)
45504548
45514549Formål (Samtykke):- Måle annonceringseffektivitet
45524550
4553Formål (Legitim interesse):- Måle indholdseffektivitet
4554- Forstå målgrupper gennem statistikker eller kombinationer af oplysninger fra forskellige kilder
4555- Udvikle og forbedre tjenester
4556
45574551Særlige formål:- Sikre sikkerhed, forebygge og påvise svig, samt rette fejl
45584552- Levere og præsentere annoncering og indhold
4553- Gem og kommunikér databeskyttelsesvalg
+ ADDEDZeit Agency ApS now also stores your privacy choices

A new purpose was added for Zeit Agency ApS: saving and communicating your privacy/cookie choices. This means the vendor now also collects a 'Privacy choices' data category, presumably so it can remember and respect the choices you make.

45594554
45604555Kategorier af data:- IP addresses
45614556- Device characteristics
45624557- Browsing and interaction data
4558- Privacy choices
45634559
4564Kategorier af data:- 30 dage
4560Kategorier af data:- 1 dage
± CHANGEDZeit Agency ApS shortens how long it keeps your data

The retention period for data collected by Zeit Agency ApS was shortened from 30 days to 1 day.

45654561
45664562Dit samtykke:- Sporingsmetode: Kun cookies
45674563- [Vis detaljer]()
45684564
45694565Zuuvi ApS
45704566