Skip to content

Privacy Policy

DaFont removed a detailed disclosure about a specific third-party data broker (Sirdata), including how long it keeps your data and how to opt out, and replaced it with a vague, unlinked line reading 'Privacy and cookie settings.' The general third-party advertising disclosure and its opt-out link were left unchanged.

Named third-party data broker disclosure disappearedDaFont previously told you plainly that a company called Sirdata collects your browsing…

DaFont previously told you plainly that a company called Sirdata collects your browsing data to build interest profiles for advertisers, and gave you a direct link to stop it. That specific disclosure and opt-out link are now gone, replaced by an unlinked, unexplained line of text. It's unclear whether DaFont stopped sharing data with Sirdata (good) or simply removed the disclosure while the sharing continues (bad) — either way, you've lost visibility into this specific data-sharing relationship.

“Sirdata is a data marketing company that allows its Customers to provide Users with relevant offers tailored to their interests.”

What you can do — Use the general third-party ad opt-out link still in the policy (networkadvertising.org) since the Sirdata-specific opt-out page is no longer referenced; contact DaFont if you want to confirm whether Sirdata still receives your data.

DATA SHARING
No retention period disclosed anymore for this tracking dataThe old policy told you your data was kept for at most 365 days by this third party. That…

The old policy told you your data was kept for at most 365 days by this third party. That commitment and timeframe are no longer stated anywhere in the policy.

“The Data collected by Sirdata are kept for a maximum period of 365 days, depending on the purpose of the processing, in accordance with the laws in force and the principle of minimisation.”
DATA RETENTION
20260919_rev01COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED
77
88Cookies are very small text files that are stored on your computer when you visit some websites.
99
1010We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you.
1111If you would like more information about this practice and to know your choices about not having this information used by these companies, [click here](http://www.networkadvertising.org/managing/opt_out.asp)
1212
13**Deposit of cookies by Sirdata**
14
15Sirdata is a data marketing company that allows its Customers to provide Users with relevant offers tailored to their interests.
− REMOVEDRemoved the Sirdata data-broker disclosure section

The policy used to name a specific data marketing company, Sirdata, that collects visitor data to build interest profiles for advertisers. That whole section — what Sirdata does, how long it keeps your data (up to 365 days), a link to Sirdata's own privacy policy, and a dedicated opt-out link — has been deleted.

16The Data collected by Sirdata are kept for a maximum period of 365 days, depending on the purpose of the processing, in accordance with the laws in force and the principle of minimisation.
− REMOVEDRemoved the specific data retention period and opt-out link

The policy no longer tells you how long this data is kept or gives you a working link to stop it from being collected. Previously it stated a maximum of 365 days and pointed to a dedicated opt-out page.

17For more information: [https://www.sirdata.com/privacy/](https://www.sirdata.com/privacy/)
18You wish to disable the collection of your data by Sirdata: [https://www.sirdata.com/opt-out/](https://www.sirdata.com/opt-out/)
19
20We obtain your consent in accordance with the policies and technical specifications of the IAB Europe Transparency and Consent Framework.
− REMOVEDRemoved reference to the IAB Europe consent framework

The policy no longer mentions that it relies on the IAB Europe Transparency and Consent Framework to get your consent for this data collection, and the (previously broken/empty) link to change your consent choices is gone.

21You can change your choices at any time by [clicking here]()
13Privacy and cookie settings
+ ADDEDAdded a generic 'Privacy and cookie settings' line

In place of the detailed Sirdata section, the policy now just has a plain line of text, 'Privacy and cookie settings,' with no explanation or working link visible in the document.