| 30 | 28 | - operate our Site and provide our Services; |
| 31 | 29 | - select appropriately skilled and qualified suppliers; |
| 32 | 30 | - build relationships with partners and academic institutions; |
| 33 | 31 | - carry out research and statistical analysis; |
| 34 | 32 | - carry out marketing and business development; and |
| 35 | 33 | - for internal administrative and auditing purposes. |
| 36 | | - consent, to send you certain communications or where you submit certain information to us. |
| 34 | - consent, to send you certain communications or where you submit certain information to us. |
| 37 | 35 | |
| 38 | 36 | Which legal basis applies to a specific processing activity will depend on the type of personal information processed and the context in which it is processed. |
| 39 | 37 | |
| 40 | 38 | If we rely on our (or another person's) legitimate interests for using your personal information, we will undertake a balancing test to ensure that our (or the other person's) legitimate interests are not outweighed by your interests or fundamental rights and freedoms which require protection of the personal information. |
| 41 | 39 | |
| 42 | 40 | We may process your personal information in some cases for marketing purposes on the basis of your consent (which you may withdraw at any time as described below). |