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Bitly Acceptable Use Policy

This update to Bitly's Acceptable Use Policy only adds section headings for readability, fixes links to include trailing slashes, and removes the outdated effective date line. No rules, prohibitions, or enforcement terms were actually changed.

Cosmetic change: formatting, typos, or contact details.

20261009_rev01COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED
1#### Effective Date: June 18, 2024
− REMOVEDRemoved effective date line

The 'Effective Date: June 18, 2024' line at the top of the document was deleted.

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31At Bitly, our aim is to be a catalyst for connections; to empower people, brands, and businesses of all sizes to engage their customers anywhere at scale.
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5Bitly is committed to protecting and supporting the right to free expression. At the same time, we take the trust and safety of our platform and community of users seriously. Accordingly, any attempt to use the Bitly Services to distribute harmful, false or misleading content or otherwise manipulate the Bitly Services (as defined in the Bitly [Terms of Service](https://bitly.com/pages/terms-of-service)) for such purposes, is strictly prohibited. If we determine that you are using or have used the Bitly Services to engage in any form of misconduct, including violating this Policy, we may restrict your ability to use our platform, remove your content or suspend or terminate your account. Misconduct may also violate applicable laws and can lead to legal action and civil and criminal penalties.
3Bitly is committed to protecting and supporting the right to free expression. At the same time, we take the trust and safety of our platform and community of users seriously. Accordingly, any attempt to use the Bitly Services to distribute harmful, false or misleading content or otherwise manipulate the Bitly Services (as defined in the Bitly [Terms of Service](https://bitly.com/pages/terms-of-service/)) for such purposes, is strictly prohibited. If we determine that you are using or have used the Bitly Services to engage in any form of misconduct, including violating this Policy, we may restrict your ability to use our platform, remove your content or suspend or terminate your account. Misconduct may also violate applicable laws and can lead to legal action and civil and criminal penalties.
± CHANGEDUpdated link URLs with trailing slashes

Links to the Terms of Service, Privacy Policy, DMCA policy, report-abuse page, and appeal page were updated to include trailing slashes (e.g. '/terms-of-service/' instead of '/terms-of-service'). The destinations are the same pages.

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7By accessing or using the Bitly Services, you agree to abide by this Acceptable Use Policy as well as the Bitly [Terms of Service](https://bitly.com/pages/terms-of-service), Bitly [Privacy Policy](https://bitly.com/pages/privacy) and Bitly's [DMCA Copyright Policy](https://bitly.com/pages/dmca-copyright-policy) and to (collectively, the "Bitly Terms"), as may be modified from time to time.
5By accessing or using the Bitly Services, you agree to abide by this Acceptable Use Policy as well as the Bitly [Terms of Service](https://bitly.com/pages/terms-of-service/), Bitly [Privacy Policy](https://bitly.com/pages/privacy/) and Bitly's [DMCA Copyright Policy](https://bitly.com/pages/dmca-copyright-policy/) and to (collectively, the "Bitly Terms"), as may be modified from time to time.
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7#### Eligibility
+ ADDEDAdded section headings

The document now has clear headings ('Eligibility', 'Never use the Bitly Services to distribute abusive, dangerous, or illegal content', 'Never engage in abusive, dangerous, or illegal behavior', 'Reporting abuse and violations', 'Enforcement against non-compliance') to organize existing content. No underlying rules changed.

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99You may only use the Bitly Services in compliance with the Bitly Terms. If we suspend or revoke your privileges to use the Bitly Services, you will not be eligible to access them again until further notice from us and any attempt to circumvent such access restrictions (e.g. by creating additional accounts or identities) are strictly prohibited and will result in the permanent disabling of such accounts and flagging them for future enforcement purposes.
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11#### Never use the Bitly Services to distribute abusive, dangerous, or illegal content
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1113You are prohibited from using the Bitly Services to distribute or promote the following types of content (including but not limited to text, images, video and audio):
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1315- Content that attacks individuals or groups on the basis of race, gender, ethnicity, national origin, immigration status, religion, sex or gender identity, sexual orientation, disability, or medical condition, as well as any content promoting organizations with such views.
1416- Content that exploits children
1517- Misinformation, including but not limited to, medical or civic misinformation
1618- Content that threatens, encourages, or promotes violence or graphic imagery
1719- Sexually explicit or intimate content shared without the subject's consent
1820- Any content that glamorizes or promotes self-harm or endangers your safety or the safety of others
1921- Any content that promotes terrorism
2022- Any other content that is illegal
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24#### Never engage in abusive, dangerous, or illegal behavior
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2226You are prohibited from using the Bitly Services to engage in the following types of behavior:
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2428- Distributing malware, viruses, badware, or other types of disruptive software
2529- Engaging in phishing, spoofing, hacking, or other attempts to fraudulently gain access to someone's information
2630- Sending bulk commercial emails or SMA (i.e. spam)
2731- Circumventing Bitly's systems to evade detection of abuse outlined in the Bitly Terms
3034- Threatening violence or harm to others
3135- Bullying, harassing, or coordinated online attacks targeting individuals or groups (i.e. brigading)
3236- Impersonating others or misrepresenting your affiliation with any people, organizations or other entities
3337- Facilitating illegal activity such as the sale of prohibited goods and/or services
3438- Infringing another person or entity's intellectual property
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36We encourage anyone who suspects that someone is manipulating the Bitly Services or violating our Acceptable Use Policy in any way to [notify us](https://bitly.com/pages/trust/report-abuse). We investigate concerns thoroughly and take appropriate actions, up to and including terminating user accounts.
40#### Reporting abuse and violations
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38If you believe Bitly mistakenly flagged your activity as misconduct, you can [contact us](https://bitly.com/pages/trust/appeal-a-decision) and we will investigate your appeal.
42We encourage anyone who suspects that someone is manipulating the Bitly Services or violating our Acceptable Use Policy in any way to [notify us](https://bitly.com/pages/trust/report-abuse/). We investigate concerns thoroughly and take appropriate actions, up to and including terminating user accounts.
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44If you believe Bitly mistakenly flagged your activity as misconduct, you can [contact us](https://bitly.com/pages/trust/appeal-a-decision/) and we will investigate your appeal.
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46#### Enforcement against non-compliance
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4048Bitly is committed to protecting the user experience and in doing so, our actions will reflect the spirit, not merely the letter, of this Acceptable Use Policy. Bitly reserves the right to suspend or terminate any account or pause or remove any content we deem to be negatively affecting the user experience or safety of our community, whether or not the behavior is explicitly prohibited by this Acceptable Use Policy. This Acceptable Use Policy does not comprehensively list every type of content that Bitly could restrict or block, nor every basis on which Bitly may restrict or block content.