Skip to content

U.S. Online Privacy Notice

20231002_rev01 → 20231202_rev01COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED
134134
135135- **Advertising on our sites, mobile apps and off-line channels such as financial centers, call centers, and through direct marketing (for example email, mail, phone):** We may use personal information about your activities on our Sites and Mobile Apps, such as pages visited and key words entered, to help determine which of our ads or offers may be of interest to you. We may use personal information about your relationship with us (such as types of accounts, transactional information or the location in which you bank) to help determine which advertisements or offers to present to you.
136136- **Advertising on non-affiliated third-party sites and mobile apps:** Bank of America contracts with advertising companies to advertise our products and services on sites and mobile apps not affiliated with us. We may use personal information we have collected or that you have provided to assist our non-affiliated third-party sites and mobile apps to select bank ads or offers that may appeal to you, display them to you and monitor your responses. Non-affiliated third-party sites and mobile apps are not subject to Bank of America Privacy Notices.
137137
138138#### How you can opt out of Online Behavioral Advertising
139139
140- **Advertising on Non-Affiliated Third-Party sites:** Bank of America participates in the Digital Advertising Alliance ("DAA") self-regulatory Principles for Online Behavioral Advertising and uses the Advertising Options Icon on our behavioral ads on non-affiliated third-party sites (excluding ads appearing on platforms that do not accept the icon). Ads served on our behalf by these companies do not contain unencrypted personal information and we limit the use of personal information by companies that serve our ads. To learn more about ad choices, or to opt out of interest-based advertising with non-affiliated third-party sites, visit [YourAdChoices layer](http://www.aboutads.info/choices/) powered by the Digital Advertising Alliance or through the [Network Advertising Initiative's Opt-Out Tool layer](https://www.networkadvertising.org/choices). You may also visit the individual sites for additional information on their data and privacy practices and opt out-options.
140- **Advertising on Non-Affiliated Third-Party sites:** Bank of America participates in the Digital Advertising Alliance ("DAA") self-regulatory Principles for Online Behavioral Advertising and uses the Advertising Options Icon on our behavioral ads on non-affiliated third-party sites (excluding ads appearing on platforms that do not accept the icon). Ads served on our behalf by these companies do not contain unencrypted personal information and we limit the use of personal information by companies that serve our ads. To learn more about ad choices, or to opt out of interest-based advertising with non-affiliated third-party sites, visit [YourAdChoices layer](https://www.aboutads.info/choices/) powered by the Digital Advertising Alliance or through the [Network Advertising Initiative's Opt-Out Tool layer](https://www.networkadvertising.org/choices). You may also visit the individual sites for additional information on their data and privacy practices and opt out-options.
141141
142142Industry standards continue to evolve around web browser "do not track" signals or configurations set in your internet browser. In addition to the advertising opt-out options above, Bank of America captures opt out preference signals, and to the extent users have rights under applicable law, treats them as valid requests to opt out of sale/sharing at the browser level.
143143
144144#### Reminder
145145
146146Please note that if you opt out of this advertising:
167167
168168#### Social Media
169169
170170Bank of America engages with customers on social media platforms such as Facebook®, Twitter®, YouTube® and LinkedIn®.
171171
172172- Any content you post on official Bank of America managed social media pages, such as pictures, information, opinions or any personal information that you make available to other participants on these social platforms, is subject to the Terms of Use and Privacy Policies of those respective platforms.
173- When interacting with official Bank of America social media pages, Bank of America's privacy notices, [Social Media User Terms](https://about.bankofamerica.com/en-us/social-media/terms-of-use.html) and [Community Guidelines](http://social.bankofamerica.com/) may apply.
173- When interacting with official Bank of America social media pages, Bank of America's privacy notices, [Social Media User Terms](https://about.bankofamerica.com/en-us/social-media/terms-of-use.html) and [Community Guidelines](https://about.bankofamerica.com/en/social-media) may apply.
174174- Please review the privacy policy for the specific social media service you are using to better understand your rights and obligations with regard to such content.
175175
176176We may allow social share buttons on our sites that enable users to easily share information on social media platforms. The non-affiliated third parties that own these widgets may have access to information about your browsing on pages of our Sites and Mobile Apps where these widgets are placed.