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Third-Party Advertising Cookie Partners (IAB TCF Vendors)

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FIRST SEEN 2026-08-11 · VERSION 20260811_rev01 · COMPARED WITH 20260729_rev01 · HOW REVIEWS ARE MADE

The previous snapshot of this page was empty, so the entire text now shows up as "added." What the page actually contains is Amazon's list of about 104 outside advertising and measurement companies (IAB TCF vendors) that can set cookies and process your data, plus an explanation that your consent is given or refused vendor by vendor. Because there is no earlier content to compare against, there is no evidence that Amazon added vendors or changed any rule — this looks like the first complete capture of the page rather than a real policy change.

Long list of outside ad and data companies now visible on record

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DATA SHARING

The page shows around 104 third-party advertising, measurement, and data-broker companies that can read or set cookies tied to your browsing. This is a real privacy exposure, but it is not a new one that we can prove: the earlier snapshot of this page was blank, so there is no way to tell whether any company was actually added this time. Treat this as a disclosure of what already exists rather than a downgrade of your rights.

“Si no aceptas a un tercero a continuación, no das tu consentimiento y te opones al tratamiento de los datos a través de la cookie utilizada por dicho tercero.”

What you can do — Open Amazon's cookie settings and use the "Detalles" menu to review and reject individual vendors. Note that anything listed under "Fines especiales" runs without needing your consent, so rejecting a vendor may not stop all of its processing.

20260729_rev01 → 20260811_rev01COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED
1Algunos terceros autorizados participan en el [Marco de Transparencia y Consentimiento de la Oficina de Publicidad Interactiva (TCF de la IAB)](https://iabeurope.eu/tcf-2-0/), que permite a los usuarios dar su consentimiento a las cookies y autorizar los fines del tratamiento de los datos a través del estándar TCF de la IAB. Si no aceptas a un tercero a continuación, no das tu consentimiento y te opones al tratamiento de los datos a través de la cookie utilizada por dicho tercero. Obtén más información acerca de los terceros autorizados que participan en el TCF de la IAB a continuación. Tu consentimiento se aplica a los fines de procesamiento declarados por cada proveedor de TCF que aparece en el menú «Detalles» más abajo. Los proveedores de TCF solo pueden procesar información para ciertos fines sin solicitar consentimiento, y estos aparecen como «Fines especiales» en el menú «Detalles».
+ ADDEDFull vendor page captured for the first time

The earlier version of this page had no text on record. The new version contains the complete explanation of the IAB advertising consent framework and the full table of third-party ad companies. Nothing can be identified as newly added by Amazon, since there was nothing to compare it to.

+ ADDEDConsent works company by company, with exceptions

The text says that if you do not accept a listed company, you are refusing consent and objecting to that company's cookie-based processing. It also says some companies can process your information for certain "special purposes" without asking you at all.

2
3<table><tbody><tr><td><p><span>Index Exchange Inc.</span></p></td></tr><tr><td><p><span>BeeswaxIO Corporation</span></p></td></tr><tr><td><p><span>Sovrn, Inc.</span></p></td></tr><tr><td><p><span>The UK Trade Desk Ltd</span></p></td></tr><tr><td><p><span>Yahoo EMEA Limited</span></p></td></tr><tr><td><p><span>Triple Lift, Inc.</span></p></td></tr><tr><td><p><span>Xandr, Inc.</span></p></td></tr><tr><td><p><span>Nexxen Group LLC</span></p></td></tr><tr><td><p><span>NEURAL.ONE</span></p></td></tr><tr><td><p><span>ADITION (Virtual Minds GmbH)</span></p></td></tr><tr><td><p><span>Taboola Europe Limited</span></p></td></tr><tr><td><p><span>Equativ</span></p></td></tr><tr><td><p><span>Adform A/S</span></p></td></tr><tr><td><p><span>Magnite, Inc.</span></p></td></tr><tr><td><p><span>Sirdata</span></p></td></tr><tr><td><p><span>RATEGAIN ADARA INC</span></p></td></tr><tr><td><p><span>GumGum, Inc.</span></p></td></tr><tr><td><p><span>Lumen Research Limited</span></p></td></tr><tr><td><p><span>adsquare GmbH</span></p></td></tr><tr><td><p><span>OpenX</span></p></td></tr><tr><td><p><span>Yieldlab (Virtual Minds GmbH)</span></p></td></tr><tr><td><p><span>PubMatic, Inc</span></p></td></tr><tr><td><p><span>Comscore B.V.</span></p></td></tr><tr><td><p><span>Flashtalking</span></p></td></tr><tr><td><p><span>Sharethrough, Inc</span></p></td></tr><tr><td><p><span>Smaato, Inc.</span></p></td></tr><tr><td><p><span>Semasio GmbH</span></p></td></tr><tr><td><p><span>SCOPE3 SAS</span></p></td></tr><tr><td><p><span>LiveRamp</span></p></td></tr><tr><td><p><span>WPP Media</span></p></td></tr><tr><td><p><span>Rich Audience Technologies SLU</span></p></td></tr><tr><td><p><span>LoopMe Limited</span></p></td></tr><tr><td><p><span>Dynata LLC</span></p></td></tr><tr><td><p><span>Sublime</span></p></td></tr><tr><td><p><span>smartclip Europe GmbH</span></p></td></tr><tr><td><p><span>Azira</span></p></td></tr><tr><td><p><span>DoubleVerify Inc.</span></p></td></tr><tr><td><p><span>BIDSWITCH GmbH</span></p></td></tr><tr><td><p><span>Teads France SAS</span></p></td></tr><tr><td><p><span>Ströer SSP GmbH (SSP)</span></p></td></tr><tr><td><p><span>Media.net Advertising FZ-LLC</span></p></td></tr><tr><td><p><span>Connatix Native Exchange Inc.</span></p></td></tr><tr><td><p><span>YOC AG</span></p></td></tr><tr><td><p><span>Yieldmo, Inc.</span></p></td></tr><tr><td><p><span>MEDIARITHMICS SAS</span></p></td></tr><tr><td><p><span>emetriq GmbH</span></p></td></tr><tr><td><p><span>Rockerbox, Inc</span></p></td></tr><tr><td><p><span>OneTag Limited</span></p></td></tr><tr><td><p><span>Improve Digital</span></p></td></tr><tr><td><p><span>A.Mob</span></p></td></tr><tr><td><p><span>Bannerflow AB</span></p></td></tr><tr><td><p><span>TabMo SAS</span></p></td></tr><tr><td><p><span>Integral Ad Science (incorporating ADmantX)</span></p></td></tr><tr><td><p><span>Weborama</span></p></td></tr><tr><td><p><span>Comcast International France SAS/FreeWheel Media</span></p></td></tr><tr><td><p><span>Jivox Corporation</span></p></td></tr><tr><td><p><span>Cuebiq Group, LLC</span></p></td></tr><tr><td><p><span>zeotap Data GmbH</span></p></td></tr><tr><td><p><span>On Device Research Limited</span></p></td></tr><tr><td><p><span>Exactag GmbH</span></p></td></tr><tr><td><p><span>Celtra Inc.</span></p></td></tr><tr><td><p><span>InMobi Technology Services Pte. Ltd.</span></p></td></tr><tr><td><p><span>The Kantar Group Limited</span></p></td></tr><tr><td><p><span>Samba TV, Inc.</span></p></td></tr><tr><td><p><span>AudienceProject A/S</span></p></td></tr><tr><td><p><span>Eulerian Technologies</span></p></td></tr><tr><td><p><span>Seenthis AB</span></p></td></tr><tr><td><p><span>Streamwise srl</span></p></td></tr><tr><td><p><span>Innovid LLC</span></p></td></tr><tr><td><p><span>Cint USA, Inc.</span></p></td></tr><tr><td><p><span>Happydemics</span></p></td></tr><tr><td><p><span>Adobe Audience Manager, Adobe Experience Platform</span></p></td></tr><tr><td><p><span>Dailymotion Video Player and Ad Products</span></p></td></tr><tr><td><p><span>Smartme Analytics</span></p></td></tr><tr><td><p><span>Intercept Interactive Inc. dba Undertone</span></p></td></tr><tr><td><p><span>Dentsu Italia SpA</span></p></td></tr><tr><td><p><span>YouGov</span></p></td></tr><tr><td><p><span>Good-Loop Ltd</span></p></td></tr><tr><td><p><span>Google Advertising Products</span></p></td></tr><tr><td><p><span>RevJet</span></p></td></tr><tr><td><p><span>Clinch Labs LTD</span></p></td></tr><tr><td><p><span>MEDIAMETRIE</span></p></td></tr><tr><td><p><span>Ad Alliance GmbH</span></p></td></tr><tr><td><p><span>Samsung Ads</span></p></td></tr><tr><td><p><span>Nielsen International SA</span></p></td></tr><tr><td><p><span>Acxiom</span></p></td></tr><tr><td><p><span>Experian LTD</span></p></td></tr><tr><td><p><span>IPSOS MORI UK LTD</span></p></td></tr><tr><td><p><span>Toluna Netherlands B.V. KvK</span></p></td></tr><tr><td><p><span>Kargo Global Inc.</span></p></td></tr><tr><td><p><span>Onesoon Limited t/a Adalyser</span></p></td></tr><tr><td><p><span>Adelaide Metrics Inc</span></p></td></tr><tr><td><p><span>Realytics</span></p></td></tr><tr><td><p><span>Hurra Communications GmbH</span></p></td></tr><tr><td><p><span>Gamesight Inc</span></p></td></tr><tr><td><p><span>XAD spoteffects GmbH</span></p></td></tr><tr><td><p><span>xpln.ai SAS</span></p></td></tr><tr><td><p><span>Claritas LLC</span></p></td></tr><tr><td><p><span>Amplified IntelligenceTechnologies</span></p></td></tr><tr><td><p><span>AdXcel, Inc. dba ArtsAI</span></p></td></tr><tr><td><p><span>Podible, Inc (Podscribe)</span></p></td></tr><tr><td><p><span>Beatgrid Media B.V.</span></p></td></tr><tr><td><p><span>Twenty Nine Enterprises, Inc. (Magellan AI)</span></p></td></tr></tbody></table>
+ ADDEDAbout 104 advertising and data companies are listed

The page lists roughly 104 outside companies that may use cookies on Amazon, including ad exchanges, ad-tech firms, audience-measurement companies, and data brokers such as Google Advertising Products, Yahoo EMEA, LiveRamp, Acxiom, Experian, Nielsen, Samba TV, and Adobe.