Cookie and Data Collection Technology Notice

Acronis lets its advertising partners drop tracking tools on your browser. Those partners can follow you onto other websites and put together a picture of what you like, then use it to target ads at you. This is disclosed, and the notice says you can switch these off, which is why it is graded low rather than higher. Note: because we have no earlier copy of this notice, we cannot tell you whether this practice is new or was already there.

“Acronis's advertising partners may use targeting cookies and other data collection technology to build a profile of your interests and show you relevant adverts on the Acronis Sites and other sites.”

What you can do — Open the Acronis Privacy Preference Center (linked from acronis.com/legal#cookies) and turn off "Targeting Cookies." Redo this if you ever clear your browser cookies, since the opt-out is itself stored in a cookie.

The tracking tools do not just count visits — they pick out your specific browser and device so activity can be tied back to you. Acronis acknowledges this may count as handling personal data under some privacy laws. The Reddit Pixel is named as one tool that records what you do on Acronis's sites and follows ad performance elsewhere. We cannot say whether this is newly added, since no prior version is stored.

“They use these cookies and other data collection technology to uniquely identify your browser and internet device, which under certain privacy laws may amount to processing of personal data.”

What you can do — Turn off targeting cookies in the Acronis Privacy Preference Center, and consider using a browser that blocks third-party trackers by default.

If you have switched on "Do Not Track" in Chrome, Safari, Firefox, or Edge, Acronis says it generally will not act on it. It only responds where the law requires. On the better side, Acronis does say it honors Global Privacy Control signals where U.S. state privacy laws require it — that signal is more likely to actually work for you.

“many website operators, including Acronis, do not respond to DNT signals universally or if not required by law”

What you can do — Do not rely on "Do Not Track." Use a browser or extension that sends Global Privacy Control (GPC) instead, and set your choices directly in the Acronis Privacy Preference Center.

Acronis passes the job of figuring out your location from your IP address to third-party providers, including when it is deciding whether to apply your cookie settings or honor your opt-out signal. That means another company sees your connection details, and your privacy protections depend on that company guessing your location correctly. If it gets your location wrong, you could be denied rights you are entitled to.

“Acronis relies on third-party providers for obtaining geo-IP location information about its users, including when enabling or disabling cookies and / or honoring GPC signals.”

What you can do — If you are in a state or country with strong privacy rights and the site does not seem to honor your opt-out, email Acronis's privacy contact listed in the notice and ask them to apply your rights directly.